ALTÉGO

ALTÉGO

Country: GB | Gender: male

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Influential: 53.88% Fanbase: 32.19% Trending: 64.73%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 9.83% • Very Strong

As of 2025-09-08

5,244,582

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 20:02:50 UTC

Genres

poppop

Scores

Score: DMDB 53.90% | Fanbase 32.20% | Trending 64.70% | CAREER STAGE: MID_LEVEL

Biography

ALTÉGO is the UK-born twin brother DJ/production duo comprised of Michael and Lukas Fernandes-Pense. Their music blends dancefloor energy, pop appeal, R&B vibes, and hip-hop flair, garnering over 156 million streams and 4 billion TikTok plays. Raised by an Angolan-Portuguese mother and Austrian-Indian father, they honed their skills at BIMM University, where they found a unique sonic synergy. ALTÉGO gained traction on TikTok with viral mashups like “Montero Gasolina” and “Cry Me A Lost Cause,” but it was the global success of “Toxic Pony” that solidified their place in the music industry, earning over 130 million streams and a Top 10 spot on the Billboard R&B Chart. With a deal under Arista Records, ALTÉGO continues to rise with hits like “Bling Bling” and “Could Care Less.”
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ALTÉGO Marketing Affinity & Brand Fit Data

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Report Date: 2025-09-08

ALTÉGO is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, UNITED KINGDOM, BRAZIL. The audience is heavily female (63%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (105,200 avg views per post); Instagram builds the community layer. Affinity data highlights Pioneer, Marks & Spencer, Marshalls, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist ALTÉGO score 0.43% — Low bucket.
Brand: PioneerBrand: Marks & SpencerBrand: Marshalls
Followers:5,244,582
Engagements:22,624
Rate:0.4%
Posts:2,708
Views:206,698
Avg Likes:20,585
Avg Comments:262
Avg Views:206,698

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 5,244,582 · Engagements 22,624 · Rate 0.4%
Posts 2,708 · Views 206,698 · Avg Likes 20,585 · Avg Comments 262 · Avg Views 206,698 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 56%
25-34: 31%
13-17: 7%
35-44: 5%
 Largest: 18-24 (56%); next: 25-34 (31%)
Gender Split Female: 63%
Male: 37%
Non-binary/Other: 0% 		Skews female (63%)
Top Countries UNITED STATES (22%)
UNITED KINGDOM (9%)
BRAZIL (6%)
CANADA (4%)
GERMANY (4%)
 Top regions: UNITED STATES (22%), UNITED KINGDOM (9%), BRAZIL (6%)
Platform Engagement Instagram: 10,918 avg likes/post · Tiktok: 105,200 avg views/post · Youtube: 101,498 avg views/post Best reach: Tiktok 105,200 avg views; best engagement: Instagram 10,918 avg likes

Top Brand Affinities

Pioneer
Score: 9.83
Marks & Spencer
Score: 7.67
Marshalls
Score: 7.17
Target
Score: 6.17
Calzedonia
Score: 5.35
boohoo
Score: 5.00
Lululemon Athletica
Score: 4.62
Redken
Score: 4.49
Pull&Bear
Score: 4.47
OLD NAVY
Score: 4.41
ALDI
Score: 4.41
ASOS
Score: 4.13
Top Brand Affinities
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Brand Category Score
Pioneer 9.83
Marks & Spencer 7.67
Marshalls 7.17
Target 6.17
Calzedonia 5.35
boohoo 5.00
Lululemon Athletica 4.62
Redken 4.49
Pull&Bear 4.47
OLD NAVY 4.41
ALDI 4.41
ASOS 4.13
Coach 4.06
Olaplex 4.02
shein 3.92
Showtime 3.89
American Eagle 3.87
Hilton 3.83
NARS Cosmetics 3.59
Harrods 3.58
Wella 3.56
Benefit Cosmetics 3.53
Sunnies Studios 3.47
Fenty beauty 3.43
H&M 3.35
Kate Spade 3.33
SheInside 3.32
Urban Outfitters 3.28
Forever 21 3.20
Bershka 3.17
Tesco 3.11
Sephora 3.07
Stradivarius 2.99
Geocaching 2.98
FashionNova 2.95
Lollapalooza 2.88
Dr. Martens 2.86
Emporium 2.81
NYX Cosmetics 2.76
Anastasia Beverly Hills 2.70
Tarte Cosmetics 2.68
Bellagio 2.65
Marc Jacobs 2.64
TOM FORD 2.61
Busch 2.60
Garnier 2.52
Martini 2.51
Gymshark 2.51
Armani 2.46
Carhartt 2.41

Official Profiles

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Artist: ALTÉGO

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-23)

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Aired At Song Station Location Duration (s)
2025-08-23 00:13:06 How I Feel (Am I Wrong) Loop Helsinki, FI 175

Popularity (2025-10-02)

Platform%
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