alt-J

alt-J — rock artist from GB.

Alt-J is a British band consisting of Joe Newman (vocals, guitar), Gus Unger-Hamilton (vocals, keyboards, bass), and Thom Sonny Green (drums, percussion). They…

Influence: 73.05% Fanbase: 73.69% Trending: 72.73% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 10.39% • Very Strong

As of 2025-09-30

1,706,679

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 04:58:45 UTC

Genres

rockmodern rockrockalternativeindie rockalternativeelectronicelectronicdanceother electronic music

Biography

Alt-J is a British band consisting of Joe Newman (vocals, guitar), Gus Unger-Hamilton (vocals, keyboards, bass), and Thom Sonny Green (drums, percussion). They gained recognition after winning the Mercury Prize in 2012 for their debut album "An Awesome Wave," followed by the Grammy-nominated "This Is All Yours" in 2014 and "Relaxer" in 2017. The band achieved success through extensive touring, including sold-out shows at venues like Madison Square Garden and the Hollywood Bowl, as well as headlining major music festivals.

In 2018, Alt-J collaborated with artists such as Miley Cyrus, Pusha T, and Little Simz on the remix album "Reduxer" and made history with an immersive sound show at New York's Forest Hill Stadium. Their fourth album, "The Dream," was recorded from August 2020 to June 2021 amidst the challenges of the Covid pandemic. Produced by Charlie Andrew, the album showcases the band's experimental and rejuvenated sound, with twelve tracks that demonstrate Alt-J's evolving musical exploration.

Top Brand Affinities

Report Date: 2025-09-30

alt-J keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, FRANCE. The composition is male-leaning (51%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 27,400 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Lollapalooza, Tate Modern, Ableton supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist alt-J score 0.80% — Low bucket.

Brand: LollapaloozaBrand: Tate ModernBrand: Ableton

Followers:1,706,679

Engagements:13,706

Rate:0.8%

Posts:816

Avg Likes:13,521

Avg Comments:133

Avg Views:41,804

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,706,679 · Engagements 13,706 · Rate 0.8% Posts 816 · Views 41,804 · Avg Likes 13,521 · Avg Comments 133 · Avg Views 41,804	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 33% 35-44: 6% 13-17: 6%	Largest: 18-24 (53%); next: 25-34 (33%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (21%) BRAZIL (8%) FRANCE (5%) UNITED KINGDOM (5%) MEXICO (5%)	Top regions: UNITED STATES (21%), BRAZIL (8%), FRANCE (5%)
Platform Engagement	Instagram: 11,298 avg likes/post · Tiktok: 27,400 avg views/post · Youtube: 14,404 avg views/post	Best reach: Tiktok 27,400 avg views; best engagement: Instagram 11,298 avg likes

Top Brand Affinities

Lollapalooza

Score: 10.39

Tate Modern

Score: 9.11

Ableton

Score: 5.46

Coachella

Score: 5.04

Free People

Score: 4.95

Polaroid

Score: 4.94

Kodak

Score: 4.68

Pacific Northwest Wonderland

Score: 4.60

Urban Outfitters

Score: 4.04

Dr. Martens

Score: 4.02

Summit Entertainment

Score: 3.72

Leica

Score: 3.65

Brand	Category	Score
Lollapalooza		10.39
Tate Modern		9.11
Ableton		5.46
Coachella		5.04
Free People		4.95
Polaroid		4.94
Kodak		4.68
Pacific Northwest Wonderland		4.60
Urban Outfitters		4.04
Dr. Martens		4.02
Summit Entertainment		3.72
Leica		3.65
Fujifilm		3.53
Showtime		3.38
Olympus		3.28
Airbnb		3.23
Spotify Music		3.05
Guinness		2.85
Sunnies Studios		2.79
SoundCloud		2.74
Lush		2.73
Tinder		2.51
Busch		2.49
Carhartt		2.41
ASOS		2.35
HBO		2.29
Vans		2.25
Pepsi		2.21
Budweiser		2.12
Aperol		2.10
Warner Bros		1.98
Pantone Inc		1.97
Paramount Pictures		1.85
A Game of Tones		1.77
Star Wars		1.69
Vogue		1.61
Bellagio		1.60
BBC		1.60
Converse		1.59
Beats Electronics		1.59
Pixar		1.52
The North Face		1.50
Adobe		1.50
New Balance		1.48
GoPro		1.44
Pokemon Go		1.44
National Geographic		1.42
Universal		1.37
Sony		1.36
Target		1.34