ALT BLK ERA

ALT BLK ERA

Country: GB | Gender: female

Influential: 48.86% Fanbase: 16.27% Trending: 65.15%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Arctic Fox hair Color • 35.02% • Very Strong

As of 2025-09-14

216,718

Social Media Followers

As of 2025-09-14

00:00:00

Hours Airplay

Updated 2025-10-03 20:43:01 UTC

Genres

rockrockalternative rockhip-hop & rapcontemporary hip hophip hop

Scores

Score: DMDB 48.90% | Fanbase 16.30% | Trending 65.20% | CAREER STAGE: MID_LEVEL

Biography

UK sister duo ALT BLK ERA, winners of the MOBO 2025 'Best Alternative Music Act' award, have topped the UK Rock & Metal chart with their debut album 'Rave Immortal'. Nyrobi (21) and Chaya (18) are blending Rock with Alt Pop, DnB, Rap, and Electronic beats, redefining genres and bringing a unique female energy to the music scene.

Catch ALT BLK ERA on their first UK Album Tour, with sold-out shows in Manchester and low ticket availability in Leeds and Southampton. Having graced major festivals like Glastonbury and Download, and featured in renowned music magazines such as NME and Kerrang!, this duo is making waves in the industry. Follow @altblkera for updates and join their growing fan base of 100K+ on Instagram and 80K+ on TikTok.
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ALT BLK ERA Marketing Affinity & Brand Fit Data

Report Date: 2025-09-14

ALT BLK ERA reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, UNITED KINGDOM, CANADA. The demographic tilt is heavily female (56%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 1,466 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Arctic Fox hair Color, Hot Topic, Five Nights at Freddy's suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist ALT BLK ERA score 0.45%Low bucket.
Brand: Arctic Fox hair ColorBrand: Hot TopicBrand: Five Nights at Freddy's
Followers:216,718
Engagements:969
Rate:0.4%
Posts:929
Views:2,119
Avg Likes:947
Avg Comments:23
Avg Views:2,119

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 216,718 · Engagements 969 · Rate 0.4%
Posts 929 · Views 2,119 · Avg Likes 947 · Avg Comments 23 · Avg Views 2,119
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 44%
25-34: 35%
35-44: 11%
45-64: 6%
Largest: 18-24 (44%); next: 25-34 (35%)
Gender Split Female: 56%
Male: 44%
Non-binary/Other: 0%
Skews female (56%)
Top Countries UNITED STATES (39%)
UNITED KINGDOM (28%)
CANADA (6%)
NIGERIA (5%)
BRAZIL (4%)
Top regions: UNITED STATES (39%), UNITED KINGDOM (28%), CANADA (6%)
Platform Engagement Instagram: 779 avg likes/post · Tiktok: 1,466 avg views/post · Youtube: 653 avg views/post Best reach: Tiktok 1,466 avg views; best engagement: Instagram 779 avg likes

Top Brand Affinities

Arctic Fox hair Color
Score: 35.02
Hot Topic
Score: 15.87
Five Nights at Freddy's
Score: 10.73
Lime Crime
Score: 10.48
Depop
Score: 10.48
Monster High
Score: 9.84
Borderlands
Score: 8.43
RedBubble
Score: 7.56
SpeedPaint
Score: 7.39
Influenster
Score: 6.43
DeviantArt
Score: 6.18
Fallout
Score: 6.09
Brand Category Score
Arctic Fox hair Color 35.02
Hot Topic 15.87
Five Nights at Freddy's 10.73
Lime Crime 10.48
Depop 10.48
Monster High 9.84
Borderlands 8.43
RedBubble 7.56
SpeedPaint 7.39
Influenster 6.43
DeviantArt 6.18
Fallout 6.09
Vivienne Westwood 5.83
Prismacolor 5.64
BH Cosmetics 4.85
Showtime 4.85
Final Fantasy 4.77
Ableton 4.72
NYX Cosmetics 4.62
Dr. Martens 4.38
Kickstarter 4.27
The Sims 4.15
Fenty beauty 4.01
Resident Evil 4.01
Comedy Central 3.83
Cartoon Network 3.76
Walmart 3.74
Bethesda Softworks 3.71
SoundCloud 3.56
Taco Bell 3.55
BBC 3.42
Pokemon Go 3.37
The Witcher 3.36
ASOS 3.32
Lush 3.25
Spotify Music 3.15
Tinder 3.14
Columbia Pictures 3.10
Paypal 3.04
Urban Decay Cosmetics 2.82
Activision Blizzard 2.80
PetSmart 2.70
Nickelodeon 2.67
Pokemon 2.64
Nintendo 2.51
Star Wars 2.47
NBC 2.44
Too Faced Cosmetics 2.41
Tarte Cosmetics 2.41
Chipotle Mexican Grill 2.40

Official Profiles

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Artist: ALT BLK ERA

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-02)

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