Alok

Alok — pop artist from BR.

Alok Achkar Peres Petrillo, known professionally as Alok, is a Brazilian DJ and producer recognized for his blend of tech-house and EDM, often referred to as…

Influence: 74.88% Fanbase: 74.26% Trending: 75.19% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 13.48% • Very Strong

As of 2025-09-30

50,347,591

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 05:02:30 UTC

Genres

poppop nacionalelectronicelectro housedanceslap houseelectronic

Biography

Alok Achkar Peres Petrillo, known professionally as Alok, is a Brazilian DJ and producer recognized for his blend of tech-house and EDM, often referred to as "Brazilian Bass." Born to renowned psytrance DJs DJ Ekanta and DJ Swarup, Alok initially produced psytrance music with his twin brother under the alias Logica before transitioning to solo work in house music in 2012. Alok gained prominence in Brazil with his Brazilian Bass events and was named the country's top house DJ by 2014. In 2015, he made his debut in DJ Mag's Top 100 DJs poll and achieved international success in 2016 with the hit single "Hear Me Now," a collaboration with Bruno Martini and Zeeba that charted in multiple countries.

Following the success of "Hear Me Now," Alok continued to release singles and collaborations, including tracks like "Never Let Me Go" with Bruno Martini and Zeeba in 2017, "Ocean" with Zeeba in 2018, and collaborations with artists such as Gavin James and Zelva. Alok's music has garnered a global following, with his viral YouTube videos and chart-topping releases solidifying his position as a prominent figure in the electronic music scene.

Top Brand Affinities

Report Date: 2025-09-30

Alok keeps 18-24 & 25-34 audiences engaged throughout BRAZIL, INDIA, BANGLADESH. The composition is heavily male (66%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 51,250 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Trancefamily, Itaipava, Pioneer supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alok score 0.11% — Low bucket.

Brand: TrancefamilyBrand: ItaipavaBrand: Pioneer

Followers:50,347,591

Engagements:54,020

Rate:0.1%

Posts:3,419

Avg Likes:53,810

Avg Comments:649

Avg Views:67,554

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 50,347,591 · Engagements 54,020 · Rate 0.1% Posts 3,419 · Views 67,554 · Avg Likes 53,810 · Avg Comments 649 · Avg Views 67,554	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 30% 35-44: 8% 13-17: 6%	Largest: 18-24 (53%); next: 25-34 (30%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	BRAZIL (67%) INDIA (10%) BANGLADESH (2%) VIETNAM (2%) INDONESIA (2%)	Top regions: BRAZIL (67%), INDIA (10%), BANGLADESH (2%)
Platform Engagement	Instagram: 50,871 avg likes/post · Tiktok: 51,250 avg views/post · Youtube: 16,304 avg views/post	Best reach: Tiktok 51,250 avg views; best engagement: Instagram 50,871 avg likes

Top Brand Affinities

Trancefamily

Score: 13.48

Itaipava

Score: 11.82

Pioneer

Score: 10.48

Eudora

Score: 9.07

Moda Praia

Score: 8.06

Coachella

Score: 7.37

Havaianas

Score: 6.88

Xerox

Score: 6.25

Amstel

Score: 5.23

Mary Kay

Score: 4.36

Tomorrowland

Score: 4.18

Oculus

Score: 3.98

Brand	Category	Score
Trancefamily		13.48
Itaipava		11.82
Pioneer		10.48
Eudora		9.07
Moda Praia		8.06
Coachella		7.37
Havaianas		6.88
Xerox		6.25
Amstel		5.23
Mary Kay		4.36
Tomorrowland		4.18
Oculus		3.98
Avon		3.33
SoundCloud		2.62
Heineken		2.55
MTV		2.29
Bellagio		2.20
Geocaching		2.08
Lollapalooza		2.08
Tinder		1.88
Budweiser		1.87
Mitsubishi		1.85
shein		1.71
Calvin Klein		1.66
Bershka		1.60
Yves Saint Laurent		1.58
Sephora		1.57
Versace		1.55
H&M		1.48
Louis Vuitton		1.46
FashionNova		1.45
National Geographic		1.43
Gymshark		1.42
Vogue		1.42
The Olympic Games		1.37
Red Bull		1.35
Pandora		1.34
SheInside		1.34
Tesla Motors		1.32
Nutella		1.32
Guess		1.31
Airbnb		1.27
Universal		1.27
HBO		1.25
Fujifilm		1.25
NFL		1.22
Balenciaga		1.21
Puma		1.20
Beats Electronics		1.19
Oakley		1.18