Alok Brand Affinity ranks highest ChilliBeans at 21.72% . Very Strong. Score DMDB 74.88% | Fanbase 74.26%

Alok — pop artist from BR.

Alok Achkar Peres Petrillo, known professionally as Alok, is a Brazilian DJ and producer recognized for his blend of tech-house and EDM, often referred to as…

Alok

Superstar

Country: BR | Gender: male | Artist ID: 11e81bc3-412c-4d36-b30a-a0369fe50396

Find Artist

Genres

poppop nacionalelectronicelectro housedanceslap houseelectronic

Influential: 74.88% Fanbase: 74.26% Trending: 75.19%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

ChilliBeans • 21.72% • Very Strong

As of 2025-09-09

50,430,356

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 74.88% | Fanbase 74.26% | Trending 75.19% | CAREER STAGE: SUPERSTAR

Biography

Alok Achkar Peres Petrillo, known professionally as Alok, is a Brazilian DJ and producer recognized for his blend of tech-house and EDM, often referred to as "Brazilian Bass." Born to renowned psytrance DJs DJ Ekanta and DJ Swarup, Alok initially produced psytrance music with his twin brother under the alias Logica before transitioning to solo work in house music in 2012. Alok gained prominence in Brazil with his Brazilian Bass events and was named the country's top house DJ by 2014. In 2015, he made his debut in DJ Mag's Top 100 DJs poll and achieved international success in 2016 with the hit single "Hear Me Now," a collaboration with Bruno Martini and Zeeba that charted in multiple countries.

Following the success of "Hear Me Now," Alok continued to release singles and collaborations, including tracks like "Never Let Me Go" with Bruno Martini and Zeeba in 2017, "Ocean" with Zeeba in 2018, and collaborations with artists such as Gavin James and Zelva. Alok's music has garnered a global following, with his viral YouTube videos and chart-topping releases solidifying his position as a prominent figure in the electronic music scene.

Report Date: 2025-09-09

Alok keeps 18-24 & 25-34 audiences engaged throughout BRAZIL, INDIA, MEXICO. The composition is heavily male (65%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 51,250 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with ChilliBeans, Trancefamily, Pioneer supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alok score 0.16% — Low bucket.

Brand: ChilliBeansBrand: TrancefamilyBrand: Pioneer

Followers:50,430,356

Engagements:80,101

Rate:0.2%

Posts:3,408

Avg Likes:79,857

Avg Comments:980

Avg Views:96,251

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 50,430,356 · Engagements 80,101 · Rate 0.2% Posts 3,408 · Views 96,251 · Avg Likes 79,857 · Avg Comments 980 · Avg Views 96,251	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 30% 35-44: 7% 13-17: 7%	Largest: 18-24 (54%); next: 25-34 (30%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	BRAZIL (61%) INDIA (13%) MEXICO (3%) INDONESIA (3%) UNITED STATES (3%)	Top regions: BRAZIL (61%), INDIA (13%), MEXICO (3%)
Platform Engagement	Instagram: 76,403 avg likes/post · Tiktok: 51,250 avg views/post · Youtube: 45,001 avg views/post	Best reach: Tiktok 51,250 avg views; best engagement: Instagram 76,403 avg likes

Top Brand Affinities

ChilliBeans

Score: 21.72

Trancefamily

Score: 13.41

Pioneer

Score: 10.47

Itaipava

Score: 10.03

Banco Bradesco

Score: 7.54

Coachella

Score: 7.33

Xerox

Score: 6.41

Eudora

Score: 6.23

Amstel

Score: 5.83

Moda Praia

Score: 5.76

Wella

Score: 4.13

Oculus

Score: 3.97

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Top Brand Affinities

Brand	Category	Score
ChilliBeans		21.72
Trancefamily		13.41
Pioneer		10.47
Itaipava		10.03
Banco Bradesco		7.54
Coachella		7.33
Xerox		6.41
Eudora		6.23
Amstel		5.83
Moda Praia		5.76
Wella		4.13
Oculus		3.97
Mary Kay		3.87
Lollapalooza		3.86
Avon		3.54
Colgate		3.12
Heineken		2.95
Budweiser		2.88
Tomorrowland		2.34
MTV		2.28
Bellagio		2.17
Geocaching		2.05
Tinder		1.88
Oakley		1.66
Calvin Klein		1.63
Yves Saint Laurent		1.58
Bershka		1.57
Sephora		1.57
Versace		1.54
shein		1.52
H&M		1.47
Louis Vuitton		1.46
FashionNova		1.44
Gymshark		1.43
National Geographic		1.42
Vogue		1.41
Pandora		1.37
Red Bull		1.35
The Olympic Games		1.34
SheInside		1.33
Tesla Motors		1.33
Guess		1.31
Universal		1.27
Airbnb		1.27
Fujifilm		1.25
Mitsubishi		1.24
NFL		1.21
Balenciaga		1.21
Puma		1.19
Beats Electronics		1.19