Allison Russell
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
186,464
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 20:42:36 UTC
Genres
Scores
Biography
As a versatile artist, Allison Russell has made a significant impact in the music industry as a Grammy, Juno, Americana, and Folk Awards winner. She is the co-founder of Once and Future Sounds and Love Rising, showcasing her commitment to social causes and advocacy work. Russell's musical journey includes collaborations with bands like Po'Girl and Birds of Chicago, as well as her solo career with albums such as "Outside Child" and "The Returner." Her recent endeavors include opening for Hozier's tour with the Rainbow Coalition and making her Broadway debut in Anais Mitchell's "Hadestown." With a memoir in the works, Russell continues to inspire audiences with her artistry and activism.
Allison Russell performs best with fans in the 45-64 range, concentrated in UNITED STATES, CANADA, UNITED KINGDOM. Audience composition is heavily female (57%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 2,008 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Live Nation, Amazon Music, Kickstarter, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Allison Russell is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 186,464 · Engagements 1,733 · Rate 0.9% Posts 1,495 · Views 3,443 · Avg Likes 1,718 · Avg Comments 21 · Avg Views 3,443 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 33% 25-34: 26% 35-44: 24% 18-24: 15% |
Largest: 45-64 (33%); next: 25-34 (26%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
UNITED STATES (60%) CANADA (13%) UNITED KINGDOM (4%) ITALY (3%) FRANCE (2%) |
Top regions: UNITED STATES (60%), CANADA (13%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 1,359 avg likes/post · Tiktok: 2,008 avg views/post · Youtube: 1,435 avg views/post | Best reach: Tiktok 2,008 avg views; best engagement: Instagram 1,359 avg likes |
Top Brand Affinities
Live Nation
Amazon Music
Kickstarter
Pacific Northwest Wonderland
Delta
Kroger
United
Pro Tools
Paramount Pictures
Spotify Music
CNN
Verizon
| Brand | Category | Score |
|---|---|---|
| Live Nation | 23.81 | |
| Amazon Music | 17.39 | |
| Kickstarter | 14.07 | |
| Pacific Northwest Wonderland | 9.44 | |
| Delta | 9.08 | |
| Kroger | 8.34 | |
| United | 7.76 | |
| Pro Tools | 7.62 | |
| Paramount Pictures | 7.38 | |
| Spotify Music | 7.27 | |
| CNN | 6.13 | |
| Verizon | 6.08 | |
| Anthropologie | 6.08 | |
| NBC | 6.02 | |
| Airbnb | 5.69 | |
| Free People | 4.84 | |
| Emporium | 4.65 | |
| Showtime | 4.56 | |
| Coors | 4.36 | |
| iHeartRadio Music Awards | 4.30 | |
| Pixar | 4.03 | |
| Hurley | 3.93 | |
| Gillette | 3.92 | |
| Bethesda Softworks | 3.86 | |
| Mulberry | 3.78 | |
| Costco | 3.68 | |
| Cadillac | 3.54 | |
| Holden | 3.54 | |
| Columbia Pictures | 3.47 | |
| Preloved | 3.46 | |
| Leica | 3.40 | |
| Target | 3.27 | |
| Summit Entertainment | 3.08 | |
| Polaroid | 3.06 | |
| BBC | 2.98 | |
| The Olympic Games | 2.96 | |
| Guinness | 2.88 | |
| Urban Outfitters | 2.86 | |
| Lollapalooza | 2.84 | |
| Busch | 2.75 | |
| Coachella | 2.70 | |
| Amazon | 2.67 | |
| Dr. Martens | 2.53 | |
| Paypal | 2.50 | |
| Carhartt | 2.35 | |
| Skoda | 2.31 | |
| WWE | 2.28 | |
| Activision Blizzard | 2.23 | |
| Sunnies Studios | 2.23 | |
| Chipotle Mexican Grill | 2.15 |
Official Profiles
Login to view Contact
LoginArtist: Allison Russell
The map shows every radio station that aired Allison Russell today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 03:30:58 | Crawdad | KDNK | Aspen, US | 177 |
| 2025-08-21 02:33:05 | Eve Was Black | Mundo Livre FM Curitiba | Curitiba, PR, BR | 2 |
| 2025-08-21 02:06:26 | Eve Was Black | Mundo Livre FM Curitiba | Curitiba, PR, BR | 3 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |