Allie Sherlock

Allie Sherlock

Country: IE | Gender: female

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Influential: 53.87% Fanbase: 37.33% Trending: 62.14%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Ryanair • 4.68% • Very Strong

As of 2025-08-21

11,007,202

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

Updated 2025-10-03 18:34:42 UTC

Genres

poppopmainstream pop

Scores

Score: DMDB 53.90% | Fanbase 37.30% | Trending 62.10% | CAREER STAGE: MID_LEVEL

Biography

Hailing from Cork, Ireland, Allie Sherlock launched her music career by busking on the streets of Cork and Dublin. She has since headlined concerts in Ireland and served as the main support for acts like OneRepublic, Picture This, Gavin James, and Freya Ridings across Europe.
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Allie Sherlock Marketing Affinity & Brand Fit Data

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Report Date: 2025-08-21

Allie Sherlock performs best with fans in the 18-24 range, concentrated in UNITED STATES, INDONESIA, BRAZIL. Audience composition is heavily male (66%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 45,250 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Ryanair, Primark, NBC, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Allie Sherlock is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Allie Sherlock score 0.10% — Low bucket.
Brand: RyanairBrand: PrimarkBrand: NBC
Followers:11,007,202
Engagements:10,554
Rate:0.1%
Posts:4,871
Views:81,042
Avg Likes:10,242
Avg Comments:549
Avg Views:81,042

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 11,007,202 · Engagements 10,554 · Rate 0.1%
Posts 4,871 · Views 81,042 · Avg Likes 10,242 · Avg Comments 549 · Avg Views 81,042 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 44%
25-34: 29%
35-44: 11%
45-64: 9%
 Largest: 18-24 (44%); next: 25-34 (29%)
Gender Split Female: 34%
Male: 66%
Non-binary/Other: 0% 		Skews male (66%)
Top Countries UNITED STATES (17%)
INDONESIA (13%)
BRAZIL (8%)
PHILIPPINES (7%)
UNITED KINGDOM (6%)
 Top regions: UNITED STATES (17%), INDONESIA (13%), BRAZIL (8%)
Platform Engagement Instagram: 6,899 avg likes/post · Tiktok: 45,250 avg views/post · Youtube: 35,792 avg views/post Best reach: Tiktok 45,250 avg views; best engagement: Instagram 6,899 avg likes

Top Brand Affinities

Ryanair
Score: 4.68
Primark
Score: 3.63
NBC
Score: 3.42
Columbia Pictures
Score: 2.83
Guinness
Score: 2.79
Pull&Bear
Score: 2.67
Aperol
Score: 2.40
Citroen
Score: 2.33
Montblanc
Score: 2.29
Topshop
Score: 2.26
Tesco
Score: 2.23
Huawei
Score: 2.16
Top Brand Affinities
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Brand Category Score
Ryanair 4.68
Primark 3.63
NBC 3.42
Columbia Pictures 2.83
Guinness 2.79
Pull&Bear 2.67
Aperol 2.40
Citroen 2.33
Montblanc 2.29
Topshop 2.26
Tesco 2.23
Huawei 2.16
BBC 2.15
musical.ly 2.15
AMC 2.06
Jack Daniels 1.96
Boeing 1.95
ASOS 1.95
Geocaching 1.93
Jaguar 1.82
Skoda 1.79
Heineken 1.79
Bershka 1.78
Transformers 1.69
The North Face 1.68
NFL 1.67
Budweiser 1.66
Fiat 1.65
ASICS 1.55
Renault 1.53
UFC 1.53
Chrysler 1.46
The Olympic Games 1.46
Pixar 1.45
Vans 1.45
Reebok 1.43
Los Angeles Lakers 1.43
Spotify Music 1.41
Levi's 1.40
Sony 1.38
Beats Electronics 1.35
McLaren 1.35
Bellagio 1.35
Calvin Klein 1.35
HBO 1.33
Ray-Ban 1.32
Zara 1.31
Universal 1.29
Fujifilm 1.28
Adobe 1.21

Official Profiles

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Artist: Allie Sherlock

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Allie Sherlock today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 02:17:31 Damage Control FM104 Dublin, IE 165
2025-08-21 00:08:06 Ex-Friend Spin 1038 Dublin, IE 160

Popularity (2025-10-02)

Platform%
No data.
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