Alka Yagnik

Alka Yagnik — pop artist from IN.

Alka Yagnik, born in Kolkata, India in 1966, is a prominent playback singer in Bollywood with a career spanning over four decades. Beginning her musical…

Influence: 74.95% Fanbase: 81.50% Trending: 71.68% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Maruti • 11.76% • Very Strong

As of 2025-09-30

1,664,125

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 04:58:45 UTC

Genres

popdesi poppopasianfilmimodern bollywoodclassic bollywoodothersworldwidemiddle easternsufi

Biography

Alka Yagnik, born in Kolkata, India in 1966, is a prominent playback singer in Bollywood with a career spanning over four decades. Beginning her musical journey as a child prodigy on All India Radio, she gained recognition in 1981 with the song "Mere Angne Mein" from Laawaris, solidifying her position as a prominent voice in Hindi cinema.

Throughout her career, Yagnik has delivered numerous hits such as "Ek Do Teen" (Tezaab), "Choli Ke Peeche" (Khalnayak), "Taal Se Taal" (Taal), and "Dil To Pagal Hai" (Dil To Pagal Hai), showcasing her versatility across various genres. Collaborating with esteemed composers like Laxmikant-Pyarelal, A.R. Rahman, and Nadeem-Shravan, as well as singing duets with Udit Narayan and Kumar Sanu, she has consistently delivered chart-topping songs. With seven Filmfare Awards and two National Film Awards to her name, Alka Yagnik remains a revered figure in Indian music, her timeless melodies continuing to captivate audiences and define an era in Bollywood playback singing.

Top Brand Affinities

Report Date: 2025-09-30

Alka Yagnik is already in the conversation with 18-24 & 25-34 audiences in INDIA, PAKISTAN, BANGLADESH. The audience is heavily male (84%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (49,096 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Maruti, Mahindra, musical.ly points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alka Yagnik score 0.67% — Low bucket.

Brand: MarutiBrand: MahindraBrand: musical.ly

Followers:1,664,125

Engagements:11,171

Rate:0.7%

Posts:388

Avg Likes:11,101

Avg Comments:220

Avg Views:49,096

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,664,125 · Engagements 11,171 · Rate 0.7% Posts 388 · Views 49,096 · Avg Likes 11,101 · Avg Comments 220 · Avg Views 49,096	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 38% 35-44: 6% 13-17: 4%	Largest: 18-24 (50%); next: 25-34 (38%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	INDIA (82%) PAKISTAN (5%) BANGLADESH (5%) UNITED STATES (1%) INDONESIA (1%)	Top regions: INDIA (82%), PAKISTAN (5%), BANGLADESH (5%)
Platform Engagement	Instagram: 10,064 avg likes/post · Youtube: 49,096 avg views/post	Best reach: Youtube 49,096 avg views; best engagement: Instagram 10,064 avg likes

Top Brand Affinities

Maruti

Score: 11.76

Mahindra

Score: 7.74

musical.ly

Score: 4.84

NBC

Score: 4.27

Selfiegram

Score: 4.18

Bajaj

Score: 3.57

MTV

Score: 3.31

Pizza Hut

Score: 3.02

Coffeegram

Score: 2.80

Beats Electronics

Score: 2.70

Snapseed

Score: 1.89

Travelgram

Score: 1.86

Brand	Category	Score
Maruti		11.76
Mahindra		7.74
musical.ly		4.84
NBC		4.27
Selfiegram		4.18
Bajaj		3.57
MTV		3.31
Pizza Hut		3.02
Coffeegram		2.80
Beats Electronics		2.70
Snapseed		1.89
Travelgram		1.86
Pizza Lover		1.57
National Geographic		1.56
Gymshark		1.48
BBC		1.34
Xiaomi		1.27
The Olympic Games		1.27
Puma		1.26
WWE		1.23
Sony		1.23
Grand Theft Auto		1.20
H&M		1.19
KTM		1.16
FashionNova		1.15
Suzuki		1.12
Hyundai		1.12
Canon		1.11
shein		1.09
Harley-Davidson		1.07
Gucci		1.06
Ray-Ban		1.05
Nikon		1.05
Spotify Music		1.05
SheInside		0.96
Apple		0.86
Tommy Hilfiger		0.84
Yamaha		0.82
Vogue		0.82
Supreme		0.82
Rolex		0.79
Amazon		0.78
Levi's		0.77
Samsung Group		0.76
Marvel Entertainment		0.75
Marvel		0.74
Lamborghini		0.72
FIFA		0.71
Adobe		0.71
Netflix		0.71