Alicia Villarreal Brand Affinity ranks highest Univision at 31.38% . Very Strong. Score DMDB 58.28% | Fanbase 42.48%

Alicia Villarreal — american artist from MX.

Alicia Villarreal, a regional Mexican singer, gained recognition after joining Grupo Límite in 1995, alongside members Gerardo Padilla, Sergio Ponce, Jesús…

Alicia Villarreal

Recognizable

Country: MX | Gender: female | Artist ID: 11e81bd1-ca6a-5b7a-ae21-a0369fe50396

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Genres

americantejanolatinlatintropicalrancheraregional mexican musiccumbia

Influential: 58.28% Fanbase: 42.48% Trending: 66.18%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 31.38% • Very Strong

As of 2025-09-09

2,361,871

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.28% | Fanbase 42.48% | Trending 66.18% | CAREER STAGE: MAINSTREAM

Biography

Alicia Villarreal, a regional Mexican singer, gained recognition after joining Grupo Límite in 1995, alongside members Gerardo Padilla, Sergio Ponce, Jesús Cantú, Carlos Ramírez, and Juan Cantú. Villarreal's solo career took off with her debut album "Soy Lo Prohibido" in 2001, followed by releases like "Cuando el Corazon Se Cruza" in 2004 and "Orgullo de Mujer" in 2006, which garnered a Grammy nomination. After a hiatus, she returned to music in 2017 with singles like "Haz Lo Que Quieras" and "Te Aprovechas," leading up to the release of her album "La Villarreal" produced by Cruz Martinez.

Throughout her career, Villarreal's music has resonated with fans, with albums like "La Jefa" reaching high positions on the charts and earning critical acclaim. Despite facing personal challenges, including the loss of her brother in a car accident, Villarreal continued to collaborate with her husband Cruz Martinez and made a successful comeback to the music scene in 2017 with new singles and the album "La Villarreal."

Report Date: 2025-09-09

Alicia Villarreal draws 18-24 & 25-34 audiences and holds attention in MEXICO, UNITED STATES, ARGENTINA. The skew is heavily female (65%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 1,527,562 avg views per post, with Youtube sustaining the conversation. Audience adjacency to Univision, Houston Livestock Show and Rodeo, Cafecito makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alicia Villarreal score 0.47% — Low bucket.

Brand: UnivisionBrand: Houston Livestock Show and RodeoBrand: Cafecito

Followers:2,361,871

Engagements:11,075

Rate:0.5%

Posts:2,434

Avg Likes:10,307

Avg Comments:415

Avg Views:1,550,262

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,361,871 · Engagements 11,075 · Rate 0.5% Posts 2,434 · Views 1,550,262 · Avg Likes 10,307 · Avg Comments 415 · Avg Views 1,550,262	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 37% 35-44: 13% 45-64: 5%	Largest: 18-24 (42%); next: 25-34 (37%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	MEXICO (47%) UNITED STATES (18%) ARGENTINA (5%) COLOMBIA (4%) PERU (3%)	Top regions: MEXICO (47%), UNITED STATES (18%), ARGENTINA (5%)
Platform Engagement	Instagram: 1,754 avg likes/post · Tiktok: 22,700 avg views/post · Youtube: 1,527,562 avg views/post	Best reach: Youtube 1,527,562 avg views; best engagement: Youtube 6,818 avg likes

Top Brand Affinities

Univision

Score: 31.38

Houston Livestock Show and Rodeo

Score: 13.92

Cafecito

Score: 11.99

Amazon Music

Score: 9.41

Barbie

Score: 9.09

Suavecito

Score: 8.31

Macy's

Score: 5.28

Movistar

Score: 4.08

UberEATS

Score: 3.68

Anastasia Beverly Hills

Score: 3.62

VidaSana

Score: 3.55

Colgate

Score: 3.53

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Top Brand Affinities

Brand	Category	Score
Univision		31.38
Houston Livestock Show and Rodeo		13.92
Cafecito		11.99
Amazon Music		9.41
Barbie		9.09
Suavecito		8.31
Macy's		5.28
Movistar		4.08
UberEATS		3.68
Anastasia Beverly Hills		3.62
VidaSana		3.55
Colgate		3.53
MTV		3.03
Benefit Cosmetics		2.99
Nickelodeon		2.87
Too Faced Cosmetics		2.82
Pic Collage		2.68
Kylie Cosmetics		2.68
Tarte Cosmetics		2.66
NBC		2.54
Pixar		2.50
Target		2.48
Bellagio		2.48
shein		2.36
Herbalife		2.21
Oriflame		2.07
Forever 21		2.06
SheInside		1.96
Snoopy And The Peanuts Gang		1.93
Transformers		1.89
Pepsi		1.79
Pandora		1.78
Paramount Pictures		1.74
Mitsubishi		1.67
FashionNova		1.66
MAC Cosmetics		1.63
Ferrero		1.63
Microsoft		1.62
Guess		1.61
NYX Cosmetics		1.60
Tiffany & Co		1.59
Walmart		1.57
Sephora		1.46
Maybelline		1.42
Chipotle Mexican Grill		1.41
L'Oréal Paris		1.39
Costco		1.37
Los Angeles Lakers		1.34
Vogue		1.22
Walt Disney		1.22