Alice Merton
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
871,111
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-12-07 16:52:55 UTC
Genres
Biography
Alice Merton reaches 18-24 & 25-34 audiences concentrated in BRAZIL, UNITED STATES, INDONESIA. The demographic tilt is male-leaning (53%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 4,933 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Live Nation, Hummel, Sennheiser suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 871,111 · Engagements 3,129 · Rate 0.4% Posts 582 · Views 4,933 · Avg Likes 3,103 · Avg Comments 108 · Avg Views 4,933 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 33% 35-44: 11% 13-17: 7% |
Largest: 18-24 (45%); next: 25-34 (33%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
BRAZIL (13%) UNITED STATES (13%) INDONESIA (8%) GERMANY (7%) ITALY (7%) |
Top regions: BRAZIL (13%), UNITED STATES (13%), INDONESIA (8%) |
| Platform Engagement | Instagram: 2,691 avg likes/post · Tiktok: 0 avg views/post · Youtube: 4,933 avg views/post | Best reach: Youtube 4,933 avg views; best engagement: Instagram 2,691 avg likes |
Top Brand Affinities
Live Nation
Hummel
Sennheiser
Amazon Music
Lufthansa
Ableton
Leica
Lollapalooza
Summit Entertainment
UEFA
Opel
NBC
| Brand | Category | Score |
|---|---|---|
| Live Nation | Entertainment | 21.83 |
| Hummel | Apparel & Fashion | 14.80 |
| Sennheiser | Audio & Music Gear | 13.09 |
| Amazon Music | Entertainment & Media | 11.21 |
| Lufthansa | Travel & Hospitality | 5.23 |
| Ableton | Audio & Music Gear | 4.44 |
| Leica | Cameras & Photography | 3.83 |
| Lollapalooza | Entertainment | 3.68 |
| Summit Entertainment | Entertainment | 3.67 |
| UEFA | Sports & Outdoors | 3.62 |
| Opel | Automotive | 3.37 |
| NBC | Entertainment & Media | 3.37 |
| ABC | Other | 3.25 |
| Columbia Pictures | Entertainment | 3.22 |
| AMC | Entertainment | 3.03 |
| Lindt | Snacks & Confectionery | 2.90 |
| Aperol | Alcoholic Beverages | 2.90 |
| Polaroid | Cameras & Photography | 2.88 |
| Spotify Music | Entertainment & Media | 2.80 |
| NHL | Sports & Outdoors | 2.66 |
| Dr. Martens | Apparel & Fashion | 2.63 |
| Guinness | Alcoholic Beverages | 2.60 |
| MTV | Entertainment | 2.56 |
| Matrix | Beauty & Personal Care | 2.55 |
| Kodak | Cameras & Photography | 2.51 |
| Sony | Consumer Electronics | 2.37 |
| Primark | Apparel & Fashion | 2.34 |
| Beats Electronics | Audio & Music Gear | 2.30 |
| Paramount Pictures | Entertainment & Media | 2.29 |
| Coachella | Apparel & Fashion | 2.21 |
| Busch | Beverages | 2.19 |
| IKEA | Home & Furniture | 2.16 |
| Boeing | Automotive | 2.11 |
| Lego | Toys & Games | 2.07 |
| Hollister Co | Apparel & Fashion | 1.94 |
| Fujifilm | Cameras & Photography | 1.93 |
| Levi's | Apparel & Fashion | 1.91 |
| LEGOLAND | Toys & Games | 1.90 |
| Vans | Footwear | 1.86 |
| HBO | Entertainment & Media | 1.82 |
| Converse | Footwear | 1.79 |
| Showtime | Entertainment | 1.78 |
| Ray-Ban | Accessories (Bags, Eyewear, Etc.) | 1.78 |
| Travelgram | Travel & Hospitality | 1.70 |
| Tommy Hilfiger | Apparel & Fashion | 1.69 |
| Ferrari | Automotive | 1.65 |
| Fiat | Automotive | 1.64 |
| Porsche | Automotive | 1.63 |
| Huawei | Mobile Phones & Accessories | 1.63 |
| Under Armour | Apparel & Fashion | 1.63 |
Official Profiles
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LoginArtist: Alice Merton
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-03 08:00 UTC | Alice Merton | Lokschuppen Bielefeld | Bielefeld, Germany | |
| 2026-03-04 08:00 UTC | Alice Merton | Zoom | Frankfurt, Germany | |
| 2026-03-09 07:00 UTC | Alice Merton | Technikum | Grafing, Germany | |
| 2026-03-13 03:00 UTC | Alice Merton | Santeria Toscana 31 | Milan, Italy | |
| 2026-03-14 07:00 UTC | Alice Merton | Den Atelier | Luxembourg, Luxembourg | |
| 2026-03-19 02:00 UTC | Alice Merton | Amber's | Manchester, United Kingdom | |
| 2026-03-20 02:30 UTC | Alice Merton | Exchange | Bristol, United Kingdom | |
| 2026-03-21 01:30 UTC | Alice Merton | Village Underground | London, United Kingdom | |
| 2026-03-22 07:00 UTC | Alice Merton | Fabrik | Hamburg, Germany |
