Alice Ivy

Alice Ivy

Country: AU | Gender: female

Influential: 49.38% Fanbase: 19.44% Trending: 64.36%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Bec & Bridge • 81.88% • Very Strong

As of 2025-09-09

19,090

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 20:01:31 UTC

Genres

poppopaustralian electropopaustralian indieaustralian popindie pop

Scores

Score: DMDB 49.40% | Fanbase 19.40% | Trending 64.40% | CAREER STAGE: MID_LEVEL

Biography

Alice Ivy is an ARIA-nominated electronic producer from Naarm/Melbourne with over 80 million streams. Her 2020 album 'Don’t Sleep' received nominations for 'Best Dance Release' and 'Engineer Of The Year' at the ARIA Awards, as well as the J Award for 'Australian Album Of The Year'. The album's hit track 'In My Mind feat. Ecca Vandal' was featured in a global 'Shot on iPhone' TVC by Apple. Alice Ivy has shared the stage with artists such as Billie Eilish and Foster The People, and has performed at renowned festivals including Corona Capital, Electric Forest, and Splendour In The Grass.
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Alice Ivy Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Alice Ivy stands out with 18-24 & 25-34 audiences across AUSTRALIA, UNITED STATES, CANADA. The profile is heavily male (59%), and content lands hardest on Tiktok, where posts average 836 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Bec & Bridge, Virgin Australia, Vegemite, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Alice Ivy a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Alice Ivy score 0.84%Low bucket.
Brand: Bec & BridgeBrand: Virgin AustraliaBrand: Vegemite
Followers:19,090
Engagements:160
Rate:0.8%
Posts:352
Views:1,324
Avg Likes:159
Avg Comments:17
Avg Views:1,324

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 19,090 · Engagements 160 · Rate 0.8%
Posts 352 · Views 1,324 · Avg Likes 159 · Avg Comments 17 · Avg Views 1,324
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 37%
25-34: 37%
35-44: 13%
13-17: 8%
Largest: 18-24 (37%); next: 25-34 (37%)
Gender Split Female: 41%
Male: 59%
Non-binary/Other: 0%
Skews male (59%)
Top Countries AUSTRALIA (35%)
UNITED STATES (26%)
CANADA (9%)
JAPAN (6%)
UNITED KINGDOM (6%)
Top regions: AUSTRALIA (35%), UNITED STATES (26%), CANADA (9%)
Platform Engagement Instagram: 128 avg likes/post · Tiktok: 836 avg views/post · Youtube: 488 avg views/post Best reach: Tiktok 836 avg views; best engagement: Instagram 128 avg likes

Top Brand Affinities

Bec & Bridge
Score: 81.88
Virgin Australia
Score: 62.54
Vegemite
Score: 49.07
Telstra
Score: 45.85
Myer
Score: 43.33
Ableton
Score: 41.61
MOOG
Score: 35.12
Qantas
Score: 28.95
Coles
Score: 25.02
Kmart
Score: 24.27
Live Nation
Score: 20.74
Amazon Music
Score: 16.21
Brand Category Score
Bec & Bridge 81.88
Virgin Australia 62.54
Vegemite 49.07
Telstra 45.85
Myer 43.33
Ableton 41.61
MOOG 35.12
Qantas 28.95
Coles 25.02
Kmart 24.27
Live Nation 20.74
Amazon Music 16.21
Akg 15.94
Woolworths 14.92
Afterpay 14.56
Akai 14.55
Pro Tools 14.06
Illy 13.94
Mixcloud 13.42
Sennheiser 13.25
Sunnies Studios 11.17
Zimmermann 10.07
Spotify Music 9.78
SoundCloud 7.92
Acne Studios 7.55
JACQUEMUS 6.89
Holden 6.15
Pioneer 5.94
Beats Electronics 5.89
Coachella 5.80
New Line Cinema 5.59
ABC 5.31
Showtime 4.85
BALMAIN 4.80
Tinder 4.41
Polaroid 4.26
Billabong 4.18
Aperol 4.13
UberEATS 3.97
Kodak 3.95
Smirnoff 3.80
Lush 3.76
Emporium 3.64
Dyson 3.63
Airbnb 3.59
MTV 3.54
Dr. Martens 3.31
Stüssy 3.17
Guinness 2.96
ASOS 2.96

Official Profiles

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Artist: Alice Ivy

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-02)

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