Alice Boman
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
14,938
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 20:42:09 UTC
Genres
Scores
Biography
Boman's music, known for its delicate beauty, has been featured in popular shows like Transparent, Wanderlust, and 13 Reasons Why. Through her evocative melodies and contemplative lyrics, Boman invites audiences to share in her introspective musings and find solace in a sense of community.
Alice Boman cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, UNITED KINGDOM. A male-leaning (52%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 14,239 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with MOOG, Tele2, Ericsson, mapping to Vinyl records of latest album, Merchandise featuring album artwork, Exclusive behind-the-scenes content. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 14,938 · Engagements 492 · Rate 3.3% Posts 473 · Views 14,239 · Avg Likes 474 · Avg Comments 24 · Avg Views 14,239 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 34% 35-44: 12% 45-64: 7% |
Largest: 18-24 (42%); next: 25-34 (34%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
UNITED STATES (14%) BRAZIL (7%) UNITED KINGDOM (7%) ITALY (5%) GERMANY (5%) |
Top regions: UNITED STATES (14%), BRAZIL (7%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 253 avg likes/post · Tiktok: 0 avg views/post · Youtube: 14,239 avg views/post | Best reach: Youtube 14,239 avg views; best engagement: Instagram 253 avg likes |
Top Brand Affinities
MOOG
Tele2
Ericsson
Akg
Hasselblad
Tate Modern
Ableton
Pro Tools
Amazon Music
Spotify Music
Akai
Acne Studios
Recommendations
Products & Services
- Vinyl records of latest album
- Merchandise featuring album artwork
- Exclusive behind-the-scenes content
- Online songwriting workshops
- Collaborative playlists on Spotify
- Limited edition acoustic sessions
- Music-themed apparel
- Personalized video messages for fans
Marketing Angles
- Highlight themes of intimacy and existentialism in music
- Leverage collaborations with popular TV shows
- Engage fans through storytelling in social media posts
- Create interactive Q&A sessions about songwriting
- Promote community-building through music events
- Utilize user-generated content to showcase fan experiences
Content Themes
- Introspective lyrics breakdown
- Behind-the-scenes of music production
- Fan stories and testimonials
- Live performance snippets
- Collaborations with other artists
- Exploration of musical influences
Partnership Brands
- Spotify Music
- Amazon Music
- Ableton
- SoundCloud
- Urban Outfitters
- Dr. Martens
- Acne Studios
- Tate Modern
- Lollapalooza
- Hasselblad
- Kodak
- Fujifilm
- Beats Electronics
- Netflix
- Coachella
- Miu Miu
- Hermès
- Vogue
- Warner Bros
| Brand | Category | Score |
|---|---|---|
| MOOG | Automotive | 42.65 |
| Tele2 | Telecom & Internet Services | 39.97 |
| Ericsson | Technology | 35.93 |
| Akg | Audio & Music Gear | 25.38 |
| Hasselblad | Cameras & Photography | 14.44 |
| Tate Modern | Entertainment & Media | 13.36 |
| Ableton | Audio & Music Gear | 13.30 |
| Pro Tools | Tools, DIY & Garden | 11.66 |
| Amazon Music | Entertainment & Media | 11.29 |
| Spotify Music | Entertainment & Media | 11.15 |
| Akai | Consumer Electronics | 10.90 |
| Acne Studios | Apparel & Fashion | 7.95 |
| SoundCloud | Entertainment | 6.50 |
| Kodak | Cameras & Photography | 6.28 |
| Loewe | Apparel & Fashion | 6.00 |
| Kickstarter | E-commerce & Marketplaces | 5.32 |
| Lollapalooza | Entertainment | 4.79 |
| Polaroid | Cameras & Photography | 4.40 |
| Pilsner Urquell | Alcoholic Beverages | 4.38 |
| Miu Miu | Apparel & Fashion | 4.28 |
| Olympus | Cameras & Photography | 3.89 |
| Urban Outfitters | Apparel & Fashion | 3.82 |
| Fujifilm | Cameras & Photography | 3.72 |
| Heinz | Food & Snacks | 3.52 |
| Tinder | Technology | 3.39 |
| Dr. Martens | Apparel & Fashion | 3.32 |
| Leica | Cameras & Photography | 3.31 |
| Summit Entertainment | Entertainment | 3.21 |
| BBC | Apparel & Fashion | 3.07 |
| Airbnb | Travel & Hospitality | 2.89 |
| Paramount Pictures | Entertainment & Media | 2.80 |
| Lush | Beauty & Personal Care | 2.74 |
| Beats Electronics | Audio & Music Gear | 2.71 |
| Columbia Pictures | Entertainment | 2.70 |
| Showtime | Entertainment | 2.65 |
| Tesco | Grocery & Pantry | 2.59 |
| Volvo | Automotive | 2.49 |
| Carhartt | Apparel & Fashion | 2.43 |
| Pixar | Entertainment | 2.36 |
| Coachella | Apparel & Fashion | 2.34 |
| Guinness | Alcoholic Beverages | 2.23 |
| Aperol | Alcoholic Beverages | 2.13 |
| Fendi | Luxury & Designer | 1.80 |
| Vogue | Apparel & Fashion | 1.79 |
| Netflix | Entertainment & Media | 1.78 |
| Versace | Apparel & Fashion | 1.73 |
| Yves Saint Laurent | Apparel & Fashion | 1.72 |
| Warner Bros | Entertainment | 1.66 |
| Hermès | Luxury & Designer | 1.64 |
| New Balance | Footwear | 1.55 |
Official Profiles
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LoginArtist: Alice Boman
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 01:04:08 | Don't Forget About Me | RaSa | Schaffhausen, CH | 24 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |