Alexander Stewart Brand Affinity ranks highest Dunkin' Donuts at 5.12% . Very Strong. Score DMDB 63.28% | Fanbase 49.29%

Alexander Stewart — pop artist from GB.

Alexander Stewart is a Canadian singer-songwriter known for his debut album "bleeding heart," released last year. The album garnered JUNO Award nominations and…

Alexander Stewart

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bd0-b512-669c-b198-a0369fe50396

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Genres

poppost-teen poppopsocial media popmainstream popjazz & standardsjazzalternativealt z

Influential: 63.28% Fanbase: 49.29% Trending: 70.28%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Dunkin' Donuts • 5.12% • Very Strong

As of 2025-09-09

11,734,832

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.28% | Fanbase 49.29% | Trending 70.28% | CAREER STAGE: MAINSTREAM

Biography

Alexander Stewart is a Canadian singer-songwriter known for his debut album "bleeding heart," released last year. The album garnered JUNO Award nominations and features popular singles such as "i wish you cheated" and "if you only knew." Stewart also achieved his first #1 on the US Dance Charts with the song "Wrong Way," a collaboration with Two Friends. He has toured with artists like Charlie Puth and Benson Boone, and continues to grow his fanbase with over one billion global streams and a strong presence on YouTube and TikTok.

Stewart is currently on his global headlining Bleeding Heart Tour in Asia and Australia, with plans to release his upcoming single "Here Again" on June 6th. He has been recognized by Spotify as a Pop Rising Artist To Watch and has received accolades from MTV and Rolling Stone for his music.

Report Date: 2025-09-09

Alexander Stewart performs best with fans in the 18-24 range, concentrated in INDONESIA, UNITED STATES, BRAZIL. Audience composition is heavily female (56%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 228,500 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Dunkin' Donuts, American Airlines, CBS Television Studios, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Alexander Stewart is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alexander Stewart score 0.42% — Low bucket.

Brand: Dunkin' DonutsBrand: American AirlinesBrand: CBS Television Studios

Followers:11,734,832

Engagements:49,509

Rate:0.4%

Posts:2,061

Avg Likes:46,957

Avg Comments:490

Avg Views:258,029

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,734,832 · Engagements 49,509 · Rate 0.4% Posts 2,061 · Views 258,029 · Avg Likes 46,957 · Avg Comments 490 · Avg Views 258,029	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 21% 13-17: 12% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (21%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	INDONESIA (20%) UNITED STATES (14%) BRAZIL (8%) INDIA (5%) PHILIPPINES (5%)	Top regions: INDONESIA (20%), UNITED STATES (14%), BRAZIL (8%)
Platform Engagement	Instagram: 25,882 avg likes/post · Tiktok: 228,500 avg views/post · Youtube: 29,529 avg views/post	Best reach: Tiktok 228,500 avg views; best engagement: Instagram 25,882 avg likes

Top Brand Affinities

Dunkin' Donuts

Score: 5.12

American Airlines

Score: 4.81

CBS Television Studios

Score: 3.03

CBS

Score: 2.76

Urban Outfitters

Score: 2.62

NBC

Score: 2.41

Target

Score: 2.36

Busch

Score: 2.36

Lollapalooza

Score: 2.20

Nickelodeon

Score: 2.17

Versace

Score: 2.13

Michael Kors

Score: 2.07

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Top Brand Affinities

Brand	Category	Score
Dunkin' Donuts		5.12
American Airlines		4.81
CBS Television Studios		3.03
CBS		2.76
Urban Outfitters		2.62
NBC		2.41
Target		2.36
Busch		2.36
Lollapalooza		2.20
Nickelodeon		2.17
Versace		2.13
Michael Kors		2.07
Bellagio		1.97
Dr. Martens		1.95
Fenty beauty		1.89
Tarte Cosmetics		1.84
musical.ly		1.71
NYX Cosmetics		1.66
Converse		1.66
Activision Blizzard		1.64
Anastasia Beverly Hills		1.63
Yves Saint Laurent		1.59
Pokemon Go		1.57
Sephora		1.54
Bershka		1.49
Guess		1.49
H&M		1.44
Polaroid		1.39
shein		1.38
Universal		1.35
Gymshark		1.33
Costco		1.31
L'Oréal Paris		1.30
Maybelline		1.30
Forever 21		1.28
Starbucks		1.26
The Olympic Games		1.24
Los Angeles Lakers		1.22
Vogue		1.21
Coachella		1.19
Spotify Music		1.15
Levi's		1.14
Nintendo		1.14
FashionNova		1.10
SheInside		1.08
OREO		1.07
Walt Disney		1.03
Walmart		1.02
HBO		1.01
Tiffany & Co		1.00