Alexa
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,474,662
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 21:21:12 UTC
Genres
Scores
Biography
Alexa indexes high with fans in the 18-24 range in UNITED STATES, INDONESIA, PHILIPPINES. The skew is heavily female (74%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 11,811 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Nier: Automata, Monster High, Accor Hotels, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Alexa when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,474,662 · Engagements 22,375 · Rate 1.5% Posts 863 · Views 11,811 · Avg Likes 22,279 · Avg Comments 164 · Avg Views 11,811 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 63% 25-34: 20% 13-17: 13% 35-44: 3% |
Largest: 18-24 (63%); next: 25-34 (20%) |
| Gender Split |
Female: 74% Male: 26% Non-binary/Other: 0% |
Skews female (74%) |
| Top Countries |
UNITED STATES (22%) INDONESIA (7%) PHILIPPINES (7%) BRAZIL (7%) INDIA (4%) |
Top regions: UNITED STATES (22%), INDONESIA (7%), PHILIPPINES (7%) |
| Platform Engagement | Instagram: 21,000 avg likes/post · Youtube: 11,811 avg views/post | Best reach: Youtube 11,811 avg views; best engagement: Instagram 21,000 avg likes |
Top Brand Affinities
Nier: Automata
Monster High
Accor Hotels
TONY MOLY
Five Nights at Freddy's
Hot Topic
League of Legends
Final Fantasy
Skechers
Movistar
Tiffany
AMC
| Brand | Category | Score |
|---|---|---|
| Nier: Automata | 15.57 | |
| Monster High | 12.49 | |
| Accor Hotels | 10.20 | |
| TONY MOLY | 9.05 | |
| Five Nights at Freddy's | 7.88 | |
| Hot Topic | 7.46 | |
| League of Legends | 4.62 | |
| Final Fantasy | 4.28 | |
| Skechers | 3.94 | |
| Movistar | 3.93 | |
| Tiffany | 2.92 | |
| AMC | 2.55 | |
| Too Faced Cosmetics | 2.50 | |
| Polaroid | 2.33 | |
| Faber-Castell | 2.30 | |
| Lollapalooza | 2.26 | |
| Fila | 2.20 | |
| Sephora | 2.02 | |
| Forever 21 | 1.96 | |
| Nintendo | 1.84 | |
| Victoria's Secret | 1.84 | |
| Coachella | 1.82 | |
| Target | 1.79 | |
| Microsoft | 1.78 | |
| NYX Cosmetics | 1.70 | |
| Pokemon Go | 1.64 | |
| Fenty beauty | 1.64 | |
| shein | 1.62 | |
| Sprite | 1.57 | |
| Pokemon | 1.56 | |
| Bershka | 1.53 | |
| Pixar | 1.51 | |
| CBS Television Studios | 1.43 | |
| Pepsi | 1.38 | |
| Urban Decay Cosmetics | 1.38 | |
| UNIQLO | 1.36 | |
| Chrysler | 1.36 | |
| BBC | 1.35 | |
| SheInside | 1.35 | |
| Vogue | 1.34 | |
| Calvin Klein | 1.31 | |
| Tiffany & Co | 1.31 | |
| CBS | 1.26 | |
| Coca-Cola | 1.26 | |
| Activision Blizzard | 1.18 | |
| Anastasia Beverly Hills | 1.16 | |
| OREO | 1.16 | |
| Walmart | 1.13 | |
| Versace | 1.12 | |
| WWE | 1.11 |
Official Profiles
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LoginArtist: Alexa
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-10-03)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |