Alex Vargas
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
76,941
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 23:56:57 UTC
Genres
Scores
Biography
Alex Vargas maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, DENMARK, BRAZIL. The audience leans heavily female (55%), so brand cues around style and status perform well. The clearest reach is on Youtube with 5,743 avg views per post; Youtube functions as the community touchpoint. Affinity with Derimod, Grundig, Trancefamily makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 76,941 · Engagements 293 · Rate 0.4% Posts 318 · Views 6,418 · Avg Likes 273 · Avg Comments 34 · Avg Views 6,418 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 37% 35-44: 9% 13-17: 5% |
Largest: 18-24 (45%); next: 25-34 (37%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
UNITED STATES (12%) DENMARK (12%) BRAZIL (11%) GERMANY (7%) UNITED KINGDOM (6%) |
Top regions: UNITED STATES (12%), DENMARK (12%), BRAZIL (11%) |
| Platform Engagement | Instagram: 0 avg likes/post · Tiktok: 675 avg views/post · Youtube: 5,743 avg views/post | Best reach: Youtube 5,743 avg views; best engagement: Youtube 243 avg likes |
Top Brand Affinities
Derimod
Grundig
Trancefamily
Carlsberg
Zalando
Hummel
Nakd
Sennheiser
Efteling
Hummer
Aperol
Tate Modern
| Brand | Category | Score |
|---|---|---|
| Derimod | 64.17 | |
| Grundig | 53.04 | |
| Trancefamily | 24.72 | |
| Carlsberg | 18.06 | |
| Zalando | 14.07 | |
| Hummel | 13.60 | |
| Nakd | 12.10 | |
| Sennheiser | 8.41 | |
| Efteling | 8.39 | |
| Hummer | 6.98 | |
| Aperol | 6.92 | |
| Tate Modern | 6.91 | |
| Ableton | 6.74 | |
| Amstel | 6.67 | |
| H&M Home | 6.50 | |
| LEGOLAND | 5.04 | |
| ASOS | 4.49 | |
| essie | 4.26 | |
| Spotify Music | 4.16 | |
| Dr. Martens | 4.05 | |
| Nespresso | 4.00 | |
| Tomorrowland | 3.93 | |
| Summit Entertainment | 3.88 | |
| Kickstarter | 3.73 | |
| Daniel Wellington | 3.61 | |
| Mulberry | 3.49 | |
| Lollapalooza | 3.40 | |
| Polaroid | 3.07 | |
| IKEA | 3.04 | |
| NBC | 2.92 | |
| Baileys | 2.79 | |
| H&M | 2.72 | |
| Marc Jacobs | 2.62 | |
| ASICS | 2.54 | |
| Beats Electronics | 2.46 | |
| Coachella | 2.46 | |
| Showtime | 2.46 | |
| SoundCloud | 2.41 | |
| Tinder | 2.40 | |
| MTV | 2.31 | |
| Levi's | 2.30 | |
| Carhartt | 2.30 | |
| Calvin Klein | 2.29 | |
| Topshop | 2.26 | |
| Ray-Ban | 2.22 | |
| Airbnb | 2.18 | |
| Lego | 2.01 | |
| Fujifilm | 2.00 | |
| Warner Bros | 1.98 | |
| Kodak | 1.95 |
Official Profiles
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LoginArtist: Alex Vargas
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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