Alex Rose Brand Affinity ranks highest Warner Music at 22.28% . Very Strong. Score DMDB 63.33% | Fanbase 56.38%

Alex Rose — hip-hop & rap artist from PR.

Alexis Guzman, born and raised in Rio Grande, Puerto Rico, began his music journey at a young age by imitating other artists and dancing. At 16, he started…

Alex Rose

Recognizable

Country: PR | Gender: male | Artist ID: 11e81bbf-4c52-1a50-8646-a0369fe50396

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Genres

hip-hop & raptrap latinolatinlatinreggaetonreggaeton flowurbano latino

Influential: 63.33% Fanbase: 56.38% Trending: 66.80%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 22.28% • Very Strong

As of 2025-09-09

6,697,147

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.33% | Fanbase 56.38% | Trending 66.80% | CAREER STAGE: MAINSTREAM

Biography

Alexis Guzman, born and raised in Rio Grande, Puerto Rico, began his music journey at a young age by imitating other artists and dancing. At 16, he started composing and gradually developed his skills until the age of 21 when he decided to pursue a career as an artist. After taking a break for several years, he traveled to Orlando, Florida, where he met Jx El Ingeniero, his current manager, who introduced him to J Alvarez. Together, they collaborated on the remix of the single "Percocet," featuring artists such as Lenny Tavarez, Quimico Ultramega, and Chris Wandell. The music video for the remix, shot in La Vega, garnered 4 million views in just 3 months, marking a milestone in his musical journey.

Continuing to progress in his music career, Alexis recently collaborated with Jory Boy on the track "Loco Loquito," with a music video filmed in Florida set to be released soon. Under the guidance of both Oidos Fresh and On Top Of the World Music, Alexis Guzman's musical endeavors are on a steady path of growth and development.

Report Date: 2025-09-09

Alex Rose stands out with 18-24 & 25-34 audiences across ARGENTINA, UNITED STATES, DOMINICAN REPUBLIC. The profile is heavily male (63%), and content lands hardest on Youtube, where posts average 13,702 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Warner Music, Univision, Armani Exchange, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Alex Rose a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alex Rose score 0.26% — Low bucket.

Brand: Warner MusicBrand: UnivisionBrand: Armani Exchange

Followers:6,697,147

Engagements:17,322

Rate:0.3%

Posts:148

Avg Likes:17,310

Avg Comments:115

Avg Views:13,702

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,697,147 · Engagements 17,322 · Rate 0.3% Posts 148 · Views 13,702 · Avg Likes 17,310 · Avg Comments 115 · Avg Views 13,702	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 22% 13-17: 9% 35-44: 3%	Largest: 18-24 (66%); next: 25-34 (22%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	ARGENTINA (12%) UNITED STATES (11%) DOMINICAN REPUBLIC (10%) COLOMBIA (10%) SPAIN (8%)	Top regions: ARGENTINA (12%), UNITED STATES (11%), DOMINICAN REPUBLIC (10%)
Platform Engagement	Instagram: 16,780 avg likes/post · Youtube: 13,702 avg views/post	Best reach: Youtube 13,702 avg views; best engagement: Instagram 16,780 avg likes

Top Brand Affinities

Warner Music

Score: 22.28

Univision

Score: 22.03

Armani Exchange

Score: 11.15

Pro Tools

Score: 10.83

DC Shoes

Score: 8.82

Amazon Music

Score: 8.54

Suavecito

Score: 8.32

Andis

Score: 8.27

American Airlines

Score: 8.04

Barber Shop Connect

Score: 6.02

Acura

Score: 5.06

Coach

Score: 4.75

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Top Brand Affinities

Brand	Category	Score
Warner Music		22.28
Univision		22.03
Armani Exchange		11.15
Pro Tools		10.83
DC Shoes		8.82
Amazon Music		8.54
Suavecito		8.32
Andis		8.27
American Airlines		8.04
Barber Shop Connect		6.02
Acura		5.06
Coach		4.75
iHeartRadio Music Awards		4.59
Movistar		4.23
Bugatti		4.18
Cafecito		4.08
Pull&Bear		4.03
VidaSana		3.95
Amway		3.85
shein		3.54
FashionNova		3.50
Colgate		3.30
Hennessy		3.27
Urban Outfitters		2.88
SheInside		2.78
Lollapalooza		2.72
Fendi		2.38
MTV		2.16
Dolce & Gabbana		2.12
Forever 21		2.10
Spotify Music		2.05
GAP		2.05
Armani		1.97
Los Angeles Lakers		1.96
Make Up For Ever		1.95
Timberland		1.94
Mitsubishi		1.93
Gymshark		1.89
NYX Cosmetics		1.85
Versace		1.83
Kodak		1.82
Sneakerhead		1.81
New Balance		1.80
Ducati		1.68
Tommy Hilfiger		1.65
Guess		1.64
Sprite		1.57
Prada		1.52
Red Bull		1.50
UFC		1.49