Alex Porat

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,283,600 · Engagements 241 · Rate 0.0% Posts 2,097 · Views 2,865 · Avg Likes 221 · Avg Comments 11 · Avg Views 2,865	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 10% 35-44: 4%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	INDONESIA (70%) IRELAND (5%) PHILIPPINES (5%) UNITED STATES (5%) INDIA (3%)	Top regions: INDONESIA (70%), IRELAND (5%), PHILIPPINES (5%)
Platform Engagement	Tiktok: 1,670 avg views/post · Youtube: 1,195 avg views/post	Best reach: Tiktok 1,670 avg views; best engagement: Tiktok 147 avg likes

Top Brand Affinities

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