Alex Ponce
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-12
5,976,794
Social Media Followers
As of 2025-09-12
00:00:00
Hours Airplay
Updated 2025-10-03 20:02:25 UTC
Genres
Scores
Biography
Alex Ponce builds repeat engagement among 18-24 & 25-34 audiences throughout ECUADOR, MEXICO, PERU. With a heavily male (63%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (48,200 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with LATAM, DreamWorks, Diablo point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,976,794 · Engagements 12,629 · Rate 0.2% Posts 1,862 · Views 66,856 · Avg Likes 12,001 · Avg Comments 181 · Avg Views 66,856 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 28% 13-17: 7% 35-44: 7% |
Largest: 18-24 (56%); next: 25-34 (28%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
ECUADOR (20%) MEXICO (16%) PERU (11%) ARGENTINA (9%) COLOMBIA (9%) |
Top regions: ECUADOR (20%), MEXICO (16%), PERU (11%) |
| Platform Engagement | Instagram: 4,543 avg likes/post · Tiktok: 48,200 avg views/post · Youtube: 18,656 avg views/post | Best reach: Tiktok 48,200 avg views; best engagement: Tiktok 5,936 avg likes |
Top Brand Affinities
LATAM
DreamWorks
Diablo
Cafecito
Suavecito
Pioneer
Movistar
VidaSana
Tomorrowland
Prismacolor
Stradivarius
Spotify Music
| Brand | Category | Score |
|---|---|---|
| LATAM | 14.91 | |
| DreamWorks | 7.88 | |
| Diablo | 6.94 | |
| Cafecito | 6.81 | |
| Suavecito | 6.15 | |
| Pioneer | 6.10 | |
| Movistar | 5.59 | |
| VidaSana | 5.49 | |
| Tomorrowland | 3.44 | |
| Prismacolor | 3.06 | |
| Stradivarius | 3.00 | |
| Spotify Music | 2.81 | |
| Pull&Bear | 2.64 | |
| Sony | 2.46 | |
| Bershka | 2.41 | |
| Pic Collage | 2.23 | |
| Lollapalooza | 2.16 | |
| musical.ly | 2.03 | |
| UFC | 1.88 | |
| Aperol | 1.83 | |
| A Game of Tones | 1.80 | |
| Pokemon Go | 1.79 | |
| Beats Electronics | 1.79 | |
| Vogue | 1.42 | |
| Nikon | 1.39 | |
| Call of Duty | 1.37 | |
| Forever 21 | 1.35 | |
| Canon | 1.35 | |
| Cadillac | 1.33 | |
| Calvin Klein | 1.17 | |
| Lamborghini | 1.10 | |
| GoPro | 1.09 | |
| Universal | 1.07 | |
| H&M | 1.05 | |
| SoundCloud | 1.04 | |
| OREO | 1.02 | |
| Marvel | 1.00 | |
| Xbox | 1.00 | |
| Guess | 0.99 | |
| Red Bull | 0.94 | |
| KTM | 0.94 | |
| Adobe | 0.87 | |
| Yamaha | 0.87 | |
| Walt Disney | 0.86 | |
| Suzuki | 0.84 | |
| Ray-Ban | 0.82 | |
| Coca-Cola | 0.82 | |
| SheInside | 0.80 | |
| Levi's | 0.77 | |
| DC Entertainment | 0.75 |
Official Profiles
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LoginArtist: Alex Ponce
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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