Alex Mali

Alex Mali — r&b, funk & soul artist from US.

Alex Mali, a Brooklyn-born Jamaican/Trinidadian singer and songwriter, is an independent artist known for her unique blend of Dancehall R&B-Pop classics.…

Influence: 52.38% Fanbase: 24.95% Trending: 66.10% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-16

50,300

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-08 20:15:38 UTC

Genres

r&b, funk & soulalternative r&bchill r&bindie r&br&b/soulcontemporary r&b

Biography

Alex Mali, a Brooklyn-born Jamaican/Trinidadian singer and songwriter, is an independent artist known for her unique blend of Dancehall R&B-Pop classics. Drawing from dancehall, soca, and trap/hip-hop influences, Mali's music carries messages of empowerment and self-discovery, encouraging listeners to embrace authenticity and personal growth. Through her music, she tackles themes of relationships and overcoming challenges with an inspiring message of trusting intuition.

Top Brand Affinities

Report Date: 2025-08-16

Alex Mali cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, UNITED KINGDOM, BRAZIL. A heavily female (71%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 586 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Fashion brands focused on empowerment, Beauty products promoting self-expression, Fitness brands emphasizing wellness, mapping to Merchandise (apparel, accessories), Exclusive music releases (vinyl, digital), Virtual meet-and-greet experiences. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alex Mali score 0.26% — Low bucket.

Product: Merchandise (apparel, accessories)Product: Exclusive music releases (vinyl, digital)Product: Virtual meet-and-greet experiences

Followers:50,300

Engagements:129

Rate:0.3%

Posts:132

Avg Likes:110

Avg Comments:12

Avg Views:586

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 50,300 · Engagements 129 · Rate 0.3% Posts 132 · Views 586 · Avg Likes 110 · Avg Comments 12 · Avg Views 586	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 33% 13-17: 7% 35-44: 5%	Largest: 18-24 (54%); next: 25-34 (33%)
Gender Split	Female: 71% Male: 29% Non-binary/Other: 0%	Skews female (71%)
Top Countries	UNITED STATES (62%) UNITED KINGDOM (5%) BRAZIL (5%) SOUTH AFRICA (4%) CANADA (3%)	Top regions: UNITED STATES (62%), UNITED KINGDOM (5%), BRAZIL (5%)
Platform Engagement	Youtube: 586 avg views/post	Best reach: Youtube 586 avg views; best engagement: Youtube 110 avg likes