Alex Lustig

Alex Lustig — pop artist from BE.

Belgian producer Alex Lustig has crafted a distinctive sound blending lush ambient instrumentals, R&B hits, house tracks, and melodic trap records, earning him…

Influence: 56.83% Fanbase: 30.30% Trending: 70.10% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 37.68% • Very Strong

As of 2025-09-08

58,432

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 18:44:17 UTC

Genres

poppopr&b, funk & soulvapor soulr&b/soulelectronicnew french touchelectronicvapor twitchdowntempo

Biography

Belgian producer Alex Lustig has crafted a distinctive sound blending lush ambient instrumentals, R&B hits, house tracks, and melodic trap records, earning him Grammy nominations and multi-Platinum success. He has collaborated closely with the OVO camp since 2017, producing tracks for artists like Drake, Future, PARTYNEXTDOOR, and Rema, among others. His solo releases showcase his signature production style, with his synth loops gaining recognition and being used by artists like Justin Bieber.

Lustig's impressive roster of collaborations includes artists such as French Montana, Lil Wayne, Gunna, mgk, Toosii, Aminé, and Tinashe. His work extends beyond production, with successful tracks on SiriusXM Chill's top 20 most played songs in 2020. Lustig's versatility and unique approach to music production have solidified his position as a sought-after producer in the industry.

Top Brand Affinities

Report Date: 2025-09-08

Alex Lustig speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, INDIA. Composition is heavily male (63%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,140 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Akai, Ableton, Warner Music, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alex Lustig score 1.29% — Moderate bucket.

Brand: AkaiBrand: AbletonBrand: Warner Music

Followers:58,432

Engagements:752

Rate:1.3%

Posts:279

Avg Likes:742

Avg Comments:68

Avg Views:1,140

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 58,432 · Engagements 752 · Rate 1.3% Posts 279 · Views 1,140 · Avg Likes 742 · Avg Comments 68 · Avg Views 1,140	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 37% 35-44: 9% 13-17: 5%	Largest: 18-24 (45%); next: 25-34 (37%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (32%) BRAZIL (4%) INDIA (4%) THAILAND (4%) CANADA (4%)	Top regions: UNITED STATES (32%), BRAZIL (4%), INDIA (4%)
Platform Engagement	Instagram: 742 avg likes/post · Youtube: 1,140 avg views/post	Best reach: Youtube 1,140 avg views; best engagement: Instagram 742 avg likes

Top Brand Affinities

Akai

Score: 37.68

Ableton

Score: 36.74

Warner Music

Score: 29.22

Pro Tools

Score: 29.17

Live Nation

Score: 25.98

MOOG

Score: 23.45

Mixcloud

Score: 21.01

Acne Studios

Score: 18.67

Maison Margiela

Score: 17.54

Amazon Music

Score: 16.41

SoundCloud

Score: 16.05

Pioneer

Score: 15.16

Brand	Category	Score
Akai		37.68
Ableton		36.74
Warner Music		29.22
Pro Tools		29.17
Live Nation		25.98
MOOG		23.45
Mixcloud		21.01
Acne Studios		18.67
Maison Margiela		17.54
Amazon Music		16.41
SoundCloud		16.05
Pioneer		15.16
Alexander Wang		15.16
Beats Electronics		14.39
Jean Paul Gaultier		14.23
JACQUEMUS		14.18
Trancefamily		13.79
Atmos		12.09
REVOLVE		11.95
Marni		11.23
Arc'teryx		10.39
GENTLE MONSTER		10.33
iHeartRadio Music Awards		9.20
Glossier		8.57
Vivienne Westwood		8.14
Spotify Music		8.04
Stone Island		7.98
New Era		7.47
Stüssy		7.46
Loewe		6.99
Tomorrowland		6.45
Coachella		5.84
Carhartt		5.52
MTV		5.27
Champion		5.15
Kodak		5.14
Miu Miu		5.05
Alexander McQueen		5.05
Coach		4.89
Dr. Martens		4.80
Moncler		4.57
Hennessy		4.30
Lululemon Athletica		3.98
Lollapalooza		3.97
ASOS		3.95
Fenty beauty		3.95
TOM FORD		3.81
The North Face		3.68
Leica		3.50
ESPN		3.31