Alewya

Alewya — electronic artist from GB.

Alewya, a multi-talented artist of Ethiopian and Egyptian descent from West London, draws inspiration from Arabian and North African music, as well as rock,…

Influence: 49.44% Fanbase: 20.71% Trending: 63.81% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Courrèges • 62.43% • Very Strong

As of 2025-08-20

229,895

Social Media Followers

As of 2025-08-20

00:00:00

Hours Airplay

2025-10-08 18:47:51 UTC

Genres

electronicelectronic

Biography

Alewya, a multi-talented artist of Ethiopian and Egyptian descent from West London, draws inspiration from Arabian and North African music, as well as rock, dub, and jungle. Her unique sound blends the devotional rhythms of East Africa with the funk and grit of Black Britain. Collaborating with producers such as Shy FX and The Busy Twist, Alewya co-wrote and co-produced her debut EP 'Panther In Mode', featuring singles like 'Sweating', 'Play', 'Ethiopia', and 'Jagna', the latter of which electrified the crowd at Glastonbury's BBC Introducing stage in 2022. Adorned with her own paintings as tattoos, Alewya effortlessly transitions between grunge rocker, junglist raver, and powerhouse frontwoman, inspired by fearless Black artists like Fela Kuti and fueled by her Ethiopian heritage. Following tours with Little Simz and IDLES, Alewya is poised for even greater heights, promising a more audacious and unrestrained future.

Top Brand Affinities

Report Date: 2025-08-20

Alewya builds repeat engagement among 18-24 & 25-34 audiences throughout EGYPT, UNITED STATES, FRANCE. With a female-leaning (55%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (4,172 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Courrèges, NET-A-PORTER, Next Model Management point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alewya score 0.63% — Low bucket.

Brand: CourrègesBrand: NET-A-PORTERBrand: Next Model Management

Followers:229,895

Engagements:1,451

Rate:0.6%

Posts:116

Avg Likes:1,401

Avg Comments:44

Avg Views:5,706

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 229,895 · Engagements 1,451 · Rate 0.6% Posts 116 · Views 5,706 · Avg Likes 1,401 · Avg Comments 44 · Avg Views 5,706	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 41% 35-44: 9% 13-17: 4%	Largest: 18-24 (43%); next: 25-34 (41%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	EGYPT (41%) UNITED STATES (17%) FRANCE (6%) UNITED KINGDOM (6%) BRAZIL (5%)	Top regions: EGYPT (41%), UNITED STATES (17%), FRANCE (6%)
Platform Engagement	Instagram: 912 avg likes/post · Tiktok: 4,172 avg views/post · Youtube: 1,534 avg views/post	Best reach: Tiktok 4,172 avg views; best engagement: Instagram 912 avg likes

Top Brand Affinities

Courrèges

Score: 62.43

NET-A-PORTER

Score: 43.24

Next Model Management

Score: 39.48

Jean Paul Gaultier

Score: 31.75

Jil Sander

Score: 29.85

Mixcloud

Score: 28.60

Vivienne Westwood

Score: 25.91

Acne Studios

Score: 23.80

Victoria Beckham

Score: 23.69

JACQUEMUS

Score: 23.41

Selfridges

Score: 21.04

Manolo Blahnik

Score: 20.32

Brand	Category	Score
Courrèges		62.43
NET-A-PORTER		43.24
Next Model Management		39.48
Jean Paul Gaultier		31.75
Jil Sander		29.85
Mixcloud		28.60
Vivienne Westwood		25.91
Acne Studios		23.80
Victoria Beckham		23.69
JACQUEMUS		23.41
Selfridges		21.04
Manolo Blahnik		20.32
Stella McCartney		19.64
Maison Margiela		19.15
Marni		17.97
Alexander McQueen		16.84
Loewe		16.42
ITV		15.94
Miu Miu		15.78
Bottega Veneta		13.83
Tate Modern		12.47
Glossier		12.28
Paul Smith		12.14
Zalando		11.46
Vauxhall		10.48
Depop		10.18
Ableton		9.85
Lanvin		9.17
Vogue		8.71
Marc Jacobs		8.48
BALMAIN		8.45
Coach		8.43
Stone Island		8.24
Fendi		7.91
Amazon Music		7.74
ASOS		7.41
Jimmy Choo		7.29
KARL LAGERFELD		6.84
Dr. Martens		6.81
TOM FORD		6.68
Moncler		6.44
Dsquared		6.37
Pioneer		6.36
Moschino		6.32
Dolce & Gabbana		6.31
Harrods		6.19
Ferragamo		6.18
Versace		6.15
SoundCloud		6.14
boohoo		6.03