Alejandro Fernández

Alejandro Fernández — pop artist from MX.

Alejandro "El Potrillo" Fernández, born on April 24, 1971, in Guadalajara, Jalisco, Mexico, is a prominent Mexican singer and son of renowned ranchera icon…

Influence: 72.43% Fanbase: 66.40% Trending: 75.44% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 21.41% • Very Strong

As of 2025-09-30

9,812,643

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 04:57:01 UTC

Genres

poplatin poplatin arena popmexican poppop en españolasian poplatinlatinregional mexicanmariachirancheraregional mexican music

Biography

Alejandro "El Potrillo" Fernández, born on April 24, 1971, in Guadalajara, Jalisco, Mexico, is a prominent Mexican singer and son of renowned ranchera icon Vicente Fernández. Beginning his music career in 1992 with his self-titled debut album, Fernández specialized in traditional Mexican music, particularly mariachi. Over the years, he released a mix of ranchera and Latin pop albums, achieving significant success on both the Latin Pop and U.S. Top 200 charts.

In 2020, Fernández returned to his folk music roots with the release of "Hecho en Mexico," an album solely dedicated to norteño and mariachi genres. The album topped the Latin and Mexican Regional charts, making Fernández the first artist to achieve number ones on the Top Latin Albums chart in four consecutive decades. Continuing his musical journey, Fernández released the mariachi single "Inexperto en Olvidarte" in January 2023, marking a new chapter in his extensive career.

Top Brand Affinities

Report Date: 2025-09-30

Alejandro Fernández reaches 18-24 & 25-34 audiences concentrated in MEXICO, COLOMBIA, UNITED STATES. The demographic tilt is female-leaning (52%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 222,950 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Univision, Cafecito, Movistar suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alejandro Fernández score 0.25% — Low bucket.

Brand: UnivisionBrand: CafecitoBrand: Movistar

Followers:9,812,643

Engagements:24,107

Rate:0.2%

Posts:3,817

Avg Likes:22,816

Avg Comments:780

Avg Views:359,972

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,812,643 · Engagements 24,107 · Rate 0.2% Posts 3,817 · Views 359,972 · Avg Likes 22,816 · Avg Comments 780 · Avg Views 359,972	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 35% 35-44: 14% 45-64: 6%	Largest: 18-24 (42%); next: 25-34 (35%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	MEXICO (24%) COLOMBIA (13%) UNITED STATES (8%) ECUADOR (7%) PERU (7%)	Top regions: MEXICO (24%), COLOMBIA (13%), UNITED STATES (8%)
Platform Engagement	Instagram: 14,504 avg likes/post · Tiktok: 222,950 avg views/post · Youtube: 137,022 avg views/post	Best reach: Tiktok 222,950 avg views; best engagement: Instagram 14,504 avg likes

Top Brand Affinities

Univision

Score: 21.41

Cafecito

Score: 11.74

Movistar

Score: 9.29

VidaSana

Score: 5.78

Suavecito

Score: 5.29

Garnier

Score: 2.28

Los Angeles Lakers

Score: 2.10

Bellagio

Score: 2.05

Pixar

Score: 2.03

Tomorrowland

Score: 1.99

Snoopy And The Peanuts Gang

Score: 1.91

Pic Collage

Score: 1.77

Brand	Category	Score
Univision		21.41
Cafecito		11.74
Movistar		9.29
VidaSana		5.78
Suavecito		5.29
Garnier		2.28
Los Angeles Lakers		2.10
Bellagio		2.05
Pixar		2.03
Tomorrowland		1.99
Snoopy And The Peanuts Gang		1.91
Pic Collage		1.77
Gymshark		1.77
shein		1.51
Oakley		1.51
Mitsubishi		1.50
Heineken		1.43
Coca-Cola		1.42
Versace		1.40
Coachella		1.38
Walt Disney		1.37
Cadillac		1.37
OREO		1.31
SheInside		1.27
Anastasia Beverly Hills		1.27
Universal		1.18
Guess		1.15
Calvin Klein		1.14
Costco		1.12
FIFA		1.12
FashionNova		1.11
DC Entertainment		1.11
Spotify Music		1.11
Chipotle Mexican Grill		1.10
Nutella		1.10
L'Oréal Paris		1.08
Sony		1.06
Puma		1.04
Pandora		1.04
Marvel		1.03
Prada		1.03
Lamborghini		1.01
Subaru		0.98
SWAROVSKI		0.97
Netflix		0.95
Ray-Ban		0.93
NFL		0.93
Pepsi		0.87
Airbnb		0.85
Starbucks		0.81