Alejandro Fernández Brand Affinity ranks highest Univision at 21.41% . Very Strong. Score DMDB 72.43% | Fanbase 66.40%

Alejandro Fernández — pop artist from MX.

Alejandro "El Potrillo" Fernández, born on April 24, 1971, in Guadalajara, Jalisco, Mexico, is a prominent Mexican singer and son of renowned ranchera icon…

Alejandro Fernández

Superstar

Country: MX | Gender: male | Artist ID: 11e81bd2-bf8f-f09c-af84-a0369fe50396

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Genres

poplatin poplatin arena popmexican poppop en españolasian poplatinlatinregional mexicanmariachirancheraregional mexican music

Influential: 72.43% Fanbase: 66.40% Trending: 75.44%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 21.41% • Very Strong

As of 2025-09-09

9,808,743

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 72.43% | Fanbase 66.40% | Trending 75.44% | CAREER STAGE: SUPERSTAR

Biography

Alejandro "El Potrillo" Fernández, born on April 24, 1971, in Guadalajara, Jalisco, Mexico, is a prominent Mexican singer and son of renowned ranchera icon Vicente Fernández. Beginning his music career in 1992 with his self-titled debut album, Fernández specialized in traditional Mexican music, particularly mariachi. Over the years, he released a mix of ranchera and Latin pop albums, achieving significant success on both the Latin Pop and U.S. Top 200 charts.

In 2020, Fernández returned to his folk music roots with the release of "Hecho en Mexico," an album solely dedicated to norteño and mariachi genres. The album topped the Latin and Mexican Regional charts, making Fernández the first artist to achieve number ones on the Top Latin Albums chart in four consecutive decades. Continuing his musical journey, Fernández released the mariachi single "Inexperto en Olvidarte" in January 2023, marking a new chapter in his extensive career.

Report Date: 2025-09-09

Alejandro Fernández reaches 18-24 & 25-34 audiences concentrated in MEXICO, COLOMBIA, UNITED STATES. The demographic tilt is female-leaning (52%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 216,650 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Univision, Cafecito, Movistar suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alejandro Fernández score 0.24% — Low bucket.

Brand: UnivisionBrand: CafecitoBrand: Movistar

Followers:9,808,743

Engagements:23,951

Rate:0.2%

Posts:3,817

Avg Likes:22,684

Avg Comments:784

Avg Views:353,672

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,808,743 · Engagements 23,951 · Rate 0.2% Posts 3,817 · Views 353,672 · Avg Likes 22,684 · Avg Comments 784 · Avg Views 353,672	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 35% 35-44: 14% 45-64: 6%	Largest: 18-24 (42%); next: 25-34 (35%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	MEXICO (24%) COLOMBIA (13%) UNITED STATES (8%) ECUADOR (7%) PERU (7%)	Top regions: MEXICO (24%), COLOMBIA (13%), UNITED STATES (8%)
Platform Engagement	Instagram: 14,504 avg likes/post · Tiktok: 216,650 avg views/post · Youtube: 137,022 avg views/post	Best reach: Tiktok 216,650 avg views; best engagement: Instagram 14,504 avg likes

Top Brand Affinities

Univision

Score: 21.41

Cafecito

Score: 11.74

Movistar

Score: 9.29

VidaSana

Score: 5.78

Suavecito

Score: 5.29

Garnier

Score: 2.28

Los Angeles Lakers

Score: 2.10

Bellagio

Score: 2.05

Pixar

Score: 2.03

Tomorrowland

Score: 1.99

Snoopy And The Peanuts Gang

Score: 1.91

Pic Collage

Score: 1.77

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Top Brand Affinities

Brand	Category	Score
Univision		21.41
Cafecito		11.74
Movistar		9.29
VidaSana		5.78
Suavecito		5.29
Garnier		2.28
Los Angeles Lakers		2.10
Bellagio		2.05
Pixar		2.03
Tomorrowland		1.99
Snoopy And The Peanuts Gang		1.91
Pic Collage		1.77
Gymshark		1.77
shein		1.51
Oakley		1.51
Mitsubishi		1.50
Heineken		1.43
Coca-Cola		1.42
Versace		1.40
Coachella		1.38
Walt Disney		1.37
Cadillac		1.37
OREO		1.31
SheInside		1.27
Anastasia Beverly Hills		1.27
Universal		1.18
Guess		1.15
Calvin Klein		1.14
Costco		1.12
FIFA		1.12
FashionNova		1.11
DC Entertainment		1.11
Spotify Music		1.11
Chipotle Mexican Grill		1.10
Nutella		1.10
L'Oréal Paris		1.08
Sony		1.06
Puma		1.04
Pandora		1.04
Marvel		1.03
Prada		1.03
Lamborghini		1.01
Subaru		0.98
SWAROVSKI		0.97
Netflix		0.95
Ray-Ban		0.93
NFL		0.93
Pepsi		0.87
Airbnb		0.85
Starbucks		0.81