Alabaster dePlume

Alabaster dePlume

Country: GB | Gender: male

Influential: 54.88% Fanbase: 30.60% Trending: 67.02%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 93.35% • Very Strong

As of 2025-08-22

30,229

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

Updated 2025-10-03 21:55:50 UTC

Genres

jazz & standardsindie jazzuk contemporary jazzjazzfree jazzalternativealternativeothersfourth world

Scores

Score: DMDB 54.90% | Fanbase 30.60% | Trending 67.00% | CAREER STAGE: MID_LEVEL

Biography

Gus Fairbairn, known as Alabaster DePlume, consistently uplifts others with phrases like "Don't forget you're precious," reflecting his dedication to vulnerability and collective values. His music, rooted in people-first processes, showcases unique and gem-like qualities, characterized by circular melodies and luminous tones that convey both tranquility and social critique. DePlume's transparency in his creative approach emphasizes the importance of discussing his motivations and methods openly.

During the recording of his album Gold at London's Total Refreshment Centre, DePlume employed a unique method by inviting different musicians daily and cutting together 17 hours of sessions like a collage. By requiring minimal rehearsal time and fostering interdependence among musicians, he emphasized connection and spontaneity in the music-making process. Additionally, the rule of no post-recording playback highlights the ephemeral and organic nature of DePlume's collaborative sessions.
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Alabaster dePlume Marketing Affinity & Brand Fit Data

Report Date: 2025-08-22

Alabaster dePlume commands interest from 25-34 & 35-44 audiences in UNITED KINGDOM, UNITED STATES, GUINEA. With a heavily male (64%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (761 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Mixcloud, MOOG, Ableton points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Alabaster dePlume score 1.53%Moderate bucket.
Brand: MixcloudBrand: MOOGBrand: Ableton
Followers:30,229
Engagements:463
Rate:1.5%
Posts:529
Views:1,458
Avg Likes:461
Avg Comments:18
Avg Views:1,458

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 30,229 · Engagements 463 · Rate 1.5%
Posts 529 · Views 1,458 · Avg Likes 461 · Avg Comments 18 · Avg Views 1,458
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 40%
35-44: 27%
18-24: 21%
45-64: 10%
Largest: 25-34 (40%); next: 35-44 (27%)
Gender Split Female: 36%
Male: 64%
Non-binary/Other: 0%
Skews male (64%)
Top Countries UNITED KINGDOM (61%)
UNITED STATES (9%)
GUINEA (4%)
FRANCE (3%)
CANADA (3%)
Top regions: UNITED KINGDOM (61%), UNITED STATES (9%), GUINEA (4%)
Platform Engagement Instagram: 441 avg likes/post · Tiktok: 697 avg views/post · Youtube: 761 avg views/post Best reach: Youtube 761 avg views; best engagement: Instagram 441 avg likes

Top Brand Affinities

Mixcloud
Score: 93.35
MOOG
Score: 64.42
Ableton
Score: 27.06
Ampeg
Score: 23.08
Tate Modern
Score: 18.08
Akg
Score: 15.68
Akai
Score: 15.28
Hasselblad
Score: 11.51
Vauxhall
Score: 10.72
Sennheiser
Score: 8.49
Kickstarter
Score: 8.47
Spotify Music
Score: 8.41
Brand Category Score
Mixcloud 93.35
MOOG 64.42
Ableton 27.06
Ampeg 23.08
Tate Modern 18.08
Akg 15.68
Akai 15.28
Hasselblad 11.51
Vauxhall 10.72
Sennheiser 8.49
Kickstarter 8.47
Spotify Music 8.41
Atmos 7.59
Amazon Music 7.27
SoundCloud 7.17
Pro Tools 7.17
Kodak 6.35
BBC 6.29
Selfridges 5.68
Beats Electronics 5.08
Holden 4.78
Hurley 4.65
Leica 4.23
Emporium 3.95
Fujifilm 3.88
Polaroid 3.75
Guinness 3.56
Olympus 3.50
Warner Bros 3.49
Campari 3.37
Tesco 3.32
Paramount Pictures 3.29
Showtime 3.05
Airbnb 2.94
Philips 2.90
Carhartt 2.85
Coachella 2.57
Lollapalooza 2.54
Dr. Martens 2.45
Tinder 2.45
Aperol 2.11
The Olympic Games 1.99
Paypal 1.98
Skoda 1.96
Pixar 1.96
Vogue 1.87
Lush 1.85
WWE 1.63
Amazon 1.47
Cadillac 1.44

Official Profiles

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Artist: Alabaster dePlume

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-22 17:19:14 My And Me KALX San Francisco, CA, US 205
2025-08-22 16:19:29 What Can It Take Rete Due Ticino, CH 131
2025-08-22 16:08:00 I Feel Good Resonance FM London, GB 180
2025-08-22 16:07:44 I Feel Good Resonance Extra London, GB 216
2025-08-22 14:27:48 Prayer For My Sovereign Dignity FIP Paris, FR 232
2025-08-22 07:54:30 A Gente Acaba (Vento Em Rosa) Radio Raheem Milano, IT 147
2025-08-22 06:24:13 Visit Croatia KVNF Montrose, US 87
2025-08-22 00:37:21 A Gente Acaba (Vento Em Rosa) Radio Panik Brussels, BE 161

Popularity (2025-10-02)

Platform%
No data.