Akhenaton

Akhenaton

Country: FR | Gender: male

Influence: 54.61% Fanbase: 36.16% Trending: 63.83% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 55.03% • Very Strong

As of 2025-09-08

133,062

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:45 UTC

Genres

hip-hop & raprap conscienthip-hop/rapfrench hip hopold school rap francaisrap marseillerap indereggaefrench reggae

Biography

French rapper and producer Akhenaton, a member of the popular IAM collective, rose to fame after forming B.Boys Stance with Khéops and Shurik'n in 1989, later known as IAM. Their 1991 debut album ...De la Planète Mars solidified their position as one of the leading French hip-hop acts, culminating in a successful performance at the Reading Festival in 1997. Akhenaton also pursued a solo career, releasing his debut LP Métèque et Mat in 1995. He ventured into production and business, contributing to Passi's Les Tentations and founding his own label, Côté Obscur, and publishing firm, La Cosca. Akhenaton continued to balance his solo work, collaborating with Khéops on the award-winning score for the film Taxi and releasing his second solo album, Sol Invictus, in 2001, followed by Soldats de Fortune in 2006.

Akhenaton Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Akhenaton reaches 25-34 & 35-44 audiences concentrated in FRANCE, BELGIUM, SWITZERLAND. The demographic tilt is heavily male (69%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 2,055 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to Accor Hotels, Monoprix, Ricard suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Akhenaton score 1.54%Moderate bucket.
Brand: Accor HotelsBrand: MonoprixBrand: Ricard
Followers:133,062
Engagements:2,055
Rate:1.5%
Posts:483
Views:0
Avg Likes:2,055
Avg Comments:43
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 133,062 · Engagements 2,055 · Rate 1.5%
Posts 483 · Views 0 · Avg Likes 2,055 · Avg Comments 43 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 44%
35-44: 29%
18-24: 18%
45-64: 7%
Largest: 25-34 (44%); next: 35-44 (29%)
Gender Split Female: 31%
Male: 69%
Non-binary/Other: 0%
Skews male (69%)
Top Countries FRANCE (71%)
BELGIUM (3%)
SWITZERLAND (3%)
UNITED STATES (3%)
CANADA (2%)
Top regions: FRANCE (71%), BELGIUM (3%), SWITZERLAND (3%)
Platform Engagement Instagram: 2,055 avg likes/post best engagement: Instagram 2,055 avg likes

Top Brand Affinities

Accor Hotels
Score: 55.03
Monoprix
Score: 34.19
Ricard
Score: 30.99
Akai
Score: 29.07
Fnac
Score: 28.78
Kiabi
Score: 20.76
Galeries Lafayette
Score: 15.67
Leroy Merlin
Score: 14.54
Mixcloud
Score: 13.62
ESPRIT
Score: 13.61
Air France
Score: 13.20
Rossignol
Score: 12.93
Brand Category Score
Accor Hotels 55.03
Monoprix 34.19
Ricard 30.99
Akai 29.07
Fnac 28.78
Kiabi 20.76
Galeries Lafayette 15.67
Leroy Merlin 14.54
Mixcloud 13.62
ESPRIT 13.61
Air France 13.20
Rossignol 12.93
Décathlon 11.91
PLAYMOBIL 11.62
Perrier 11.16
Longchamp 10.54
Montblanc 9.28
Ableton 9.19
Evian 9.17
Bim 7.90
Sneaker News 7.58
JACQUEMUS 7.58
New Era 7.57
Foot Locker 7.10
Lacoste 6.93
Garnier 6.88
UEFA 6.06
Carhartt 6.00
Sole Collector 5.94
Pioneer 5.73
Kickstagram 5.67
Nice Kicks 5.44
Peugeot 5.32
Hublot 4.95
Beats Electronics 4.72
Sega 4.71
Hugo Boss 4.52
ASICS 4.27
Elle Magazine 4.23
NBA 4.20
Nespresso 3.95
Timberland 3.84
Stüssy 3.81
Leica 3.74
Carrefour 3.62
NBC 3.56
Renault 3.52
Reebok 3.48
SoundCloud 3.48
Citroen 3.47

Official Profiles

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Artist: Akhenaton

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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