AJ Rafael
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-20
1,346,461
Social Media Followers
As of 2025-08-20
00:00:00
Hours Airplay
2025-10-08 18:44:16 UTC
Genres
Biography
AJ Rafael reliably reaches 18-24 & 25-34 audiences in PHILIPPINES, UNITED STATES, CANADA. The base is heavily female (60%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (5,668 avg views per post); Instagram layers on depth and replies. The audience sits near Jollibee, Benihana, Cheesecake Factory, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,346,461 · Engagements 2,727 · Rate 0.2% Posts 5,517 · Views 5,668 · Avg Likes 2,719 · Avg Comments 49 · Avg Views 5,668 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 28% 13-17: 9% 35-44: 3% |
Largest: 18-24 (60%); next: 25-34 (28%) |
| Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
| Top Countries |
PHILIPPINES (36%) UNITED STATES (34%) CANADA (6%) UNITED KINGDOM (3%) INDONESIA (3%) |
Top regions: PHILIPPINES (36%), UNITED STATES (34%), CANADA (6%) |
| Platform Engagement | Instagram: 2,514 avg likes/post · Youtube: 5,668 avg views/post | Best reach: Youtube 5,668 avg views; best engagement: Instagram 2,514 avg likes |
Top Brand Affinities
Jollibee
Benihana
Cheesecake Factory
Coach
Coachella
Hot Topic
MamaBear
Tim Hortons
NORDSTROM
Los Angeles Lakers
Shake Shack
Power Rangers
| Brand | Category | Score |
|---|---|---|
| Jollibee | 19.47 | |
| Benihana | 8.04 | |
| Cheesecake Factory | 7.45 | |
| Coach | 6.14 | |
| Coachella | 5.90 | |
| Hot Topic | 5.44 | |
| MamaBear | 5.43 | |
| Tim Hortons | 5.35 | |
| NORDSTROM | 5.11 | |
| Los Angeles Lakers | 4.82 | |
| Shake Shack | 4.74 | |
| Power Rangers | 4.45 | |
| Summit Entertainment | 4.14 | |
| Acura | 4.00 | |
| Chick-fil-A | 3.99 | |
| NBC | 3.98 | |
| iHeartRadio Music Awards | 3.89 | |
| Sunnies Studios | 3.85 | |
| Urban Outfitters | 3.84 | |
| Taco Bell | 3.80 | |
| Bethesda Softworks | 3.74 | |
| Costco | 3.72 | |
| Oculus | 3.68 | |
| Target | 3.67 | |
| American Eagle | 3.58 | |
| OLD NAVY | 3.48 | |
| Kate Spade | 3.46 | |
| Forever 21 | 3.46 | |
| Lululemon Athletica | 3.43 | |
| Pokemon Go | 3.40 | |
| Gatorade | 3.35 | |
| Gundam | 3.30 | |
| Geocaching | 3.28 | |
| Abercrombie & Fitch | 3.22 | |
| LEGOLAND | 3.17 | |
| Stüssy | 3.16 | |
| UNIQLO | 3.15 | |
| Showtime | 3.12 | |
| Fujifilm | 2.96 | |
| Bellagio | 2.95 | |
| Walt Disney | 2.95 | |
| Nickelodeon | 2.89 | |
| Columbia Pictures | 2.88 | |
| Pokemon | 2.69 | |
| Sneakerhead | 2.62 | |
| Pixar | 2.61 | |
| Polaroid | 2.60 | |
| League of Legends | 2.59 | |
| Starbucks | 2.58 | |
| Fenty beauty | 2.44 |
Official Profiles
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LoginArtist: AJ Rafael
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-08)
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| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-07)
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