AIR

AIR — pop artist from FR.

Air, consisting of Nicolas Godin and Jean-Benoît Dunckel, emerged as influential electronic artists in the late '90s. Their debut album, "Moon Safari,"…

Influence: 65.43% Fanbase: 58.33% Trending: 68.98% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

174,200

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-30 05:33:40 UTC

Genres

popindietronicaambient poprockrockhip-hop & raptrip hopelectronicdowntempoelectronicaelectronicother electronic music

Biography

Air, consisting of Nicolas Godin and Jean-Benoît Dunckel, emerged as influential electronic artists in the late '90s. Their debut album, "Moon Safari," released in 1998, showcased their unique blend of influences, including Burt Bacharach and Vangelis. Subsequent albums like "10,000 Hz Legend" and "Pocket Symphony" continued to push boundaries, with the duo's music also finding success in soundtracks for films like "The Virgin Suicides."

Godin and Dunckel met in college in Versailles and formed Air in the mid-'90s. Their early singles gained attention, leading to the release of "Premiers Symptômes" and their acclaimed debut album. Over the years, they explored various musical styles, collaborated with notable artists, and ventured into film scoring. Both members pursued solo projects while periodically reuniting for Air releases and special performances, maintaining a lasting impact on electronic music.

Top Brand Affinities

Report Date: 2025-09-09

AIR speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, FRANCE, MEXICO. Composition is heavily male (65%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (8,873 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near leading lifestyle names, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist AIR score 0.50% — Low bucket.

Followers:174,200

Engagements:870

Rate:0.5%

Posts:179

Avg Likes:804

Avg Comments:51

Avg Views:16,660

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 174,200 · Engagements 870 · Rate 0.5% Posts 179 · Views 16,660 · Avg Likes 804 · Avg Comments 51 · Avg Views 16,660	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 27% 35-44: 20% 45-64: 8%	Largest: 25-34 (42%); next: 18-24 (27%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (16%) FRANCE (7%) MEXICO (7%) UNITED KINGDOM (6%) BRAZIL (5%)	Top regions: UNITED STATES (16%), FRANCE (7%), MEXICO (7%)
Platform Engagement	Tiktok: 8,873 avg views/post · Youtube: 7,787 avg views/post	Best reach: Tiktok 8,873 avg views; best engagement: Youtube 594 avg likes