Agust D Brand Affinity ranks highest iHeartRadio Music Awards at 8.47% . Very Strong. Score DMDB 67.48% | Fanbase 69.29%

Agust D — pop artist from KR.

Agust D, also known as SUGA from the group BTS, established his stage name in the hip hop scene of Daegu, South Korea. The moniker is a combination of SUGA and…

Agust D

Recognizable

Country: KR | Gender: male | Artist ID: 11e81bc6-a3c6-9002-b2f6-a0369fe50396

Find Artist

Genres

popk-pophip-hop & rapk-rap

Influential: 67.48% Fanbase: 69.29% Trending: 66.58%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRadio Music Awards • 8.47% • Very Strong

As of 2025-09-09

51,557,615

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.48% | Fanbase 69.29% | Trending 66.58% | CAREER STAGE: MAINSTREAM

Biography

Agust D, also known as SUGA from the group BTS, established his stage name in the hip hop scene of Daegu, South Korea. The moniker is a combination of SUGA and DT (D Town), representing his hometown.

Since releasing his debut mixtape "Agust D" in August 2016, Agust D has showcased a raw and powerful style that he continues to refine as a musician. His work as Agust D reflects an unfiltered and dynamic approach to his craft.

Report Date: 2025-09-09

Agust D cuts through with 18-24 & 25-34 audiences and consistency across INDONESIA, PHILIPPINES, BRAZIL. A heavily female (77%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 1,157,373 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with iHeartRadio Music Awards, Kate Spade, Innisfree, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Agust D score 15.82% — Very Strong bucket.

Brand: iHeartRadio Music AwardsBrand: Kate SpadeBrand: Innisfree

Followers:51,557,615

Engagements:8,154,812

Rate:15.8%

Posts:245

Avg Likes:8,154,205

Avg Comments:606

Avg Views:1,157,373

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 51,557,615 · Engagements 8,154,812 · Rate 15.8% Posts 245 · Views 1,157,373 · Avg Likes 8,154,205 · Avg Comments 606 · Avg Views 1,157,373	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 20% 13-17: 15% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (20%)
Gender Split	Female: 77% Male: 23% Non-binary/Other: 0%	Skews female (77%)
Top Countries	INDONESIA (12%) PHILIPPINES (11%) BRAZIL (10%) UNITED STATES (10%) INDIA (7%)	Top regions: INDONESIA (12%), PHILIPPINES (11%), BRAZIL (10%)
Platform Engagement	Instagram: 8,115,252 avg likes/post · Youtube: 1,157,373 avg views/post	Best reach: Youtube 1,157,373 avg views; best engagement: Instagram 8,115,252 avg likes

Top Brand Affinities

iHeartRadio Music Awards

Score: 8.47

Kate Spade

Score: 4.31

Innisfree

Score: 4.11

Pull&Bear

Score: 3.46

Jollibee

Score: 3.26

Burger King

Score: 3.13

Snoopy And The Peanuts Gang

Score: 3.06

Fila

Score: 2.93

UNIQLO

Score: 2.60

LEGOLAND

Score: 2.29

Sunnies Studios

Score: 2.25

Polaroid

Score: 2.21

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Top Brand Affinities

Brand	Category	Score
iHeartRadio Music Awards		8.47
Kate Spade		4.31
Innisfree		4.11
Pull&Bear		3.46
Jollibee		3.26
Burger King		3.13
Snoopy And The Peanuts Gang		3.06
Fila		2.93
UNIQLO		2.60
LEGOLAND		2.29
Sunnies Studios		2.25
Polaroid		2.21
Converse		1.91
Christian Dior		1.87
Too Faced Cosmetics		1.76
KFC		1.74
SheInside		1.63
Bershka		1.62
Sprite		1.57
shein		1.56
Urban Decay Cosmetics		1.49
Pixar		1.46
OREO		1.40
H&M		1.39
Starbucks		1.36
Yves Saint Laurent		1.32
Forever 21		1.19
Walt Disney		1.18
National Geographic		1.14
CBS Television Studios		1.11
Coachella		1.10
IKEA		1.04
Snapseed		1.04
CBS		0.98
Pokemon		0.97
Netflix		0.96
Coca-Cola		0.94
SWAROVSKI		0.93
Chanel		0.89
Zara		0.88
Pepsi		0.84
WWE		0.82
Google		0.81
Lego		0.79
HBO		0.76
McDonald's		0.75
Nutella		0.74
Louis Vuitton		0.71
Universal		0.71
Sony		0.70