Afgan Brand Affinity ranks highest Oppo at 21.83% . Very Strong. Score DMDB 59.97% | Fanbase 52.42%

Afgan — pop artist from ID.

Afgan is an Indonesian artist known for his powerful vocals, emotive songwriting, and R&B style. With a significant social media following of nearly 20 million…

Afgan

Recognizable

Country: ID | Gender: male | Artist ID: 11e81bcb-8434-ad14-b720-a0369fe50396

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Genres

poppopindonesian popindo popasian popr&b, funk & soulrnbasianmalaysian pop

Influential: 59.97% Fanbase: 52.42% Trending: 63.75%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 21.83% • Very Strong

As of 2025-09-09

6,748,494

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.97% | Fanbase 52.42% | Trending 63.75% | CAREER STAGE: MAINSTREAM

Biography

Afgan is an Indonesian artist known for his powerful vocals, emotive songwriting, and R&B style. With a significant social media following of nearly 20 million and hundreds of millions of streams, he has made an impact on the global music scene. In 2021, Afgan released his first English album, "Wallflower," which featured successful singles like "M.I.A" with Jackson Wang and "Touch Me" remixed by Robin Thicke, collectively amassing over 40 million streams. His upcoming project, "Sonder," promises to be his most personal work yet, slated for release later this year.

Report Date: 2025-09-09

Afgan draws 18-24 & 25-34 audiences and holds attention in INDONESIA, MALAYSIA, UNITED STATES. The skew is heavily female (67%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 246,300 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Oppo, Jafra, Maybank makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Afgan score 0.57% — Low bucket.

Brand: OppoBrand: JafraBrand: Maybank

Followers:6,748,494

Engagements:38,360

Rate:0.6%

Posts:1,090

Avg Likes:37,598

Avg Comments:689

Avg Views:249,004

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,748,494 · Engagements 38,360 · Rate 0.6% Posts 1,090 · Views 249,004 · Avg Likes 37,598 · Avg Comments 689 · Avg Views 249,004	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 27% 13-17: 12% 35-44: 3%	Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	INDONESIA (88%) MALAYSIA (6%) UNITED STATES (2%) SINGAPORE (1%) PHILIPPINES (0%)	Top regions: INDONESIA (88%), MALAYSIA (6%), UNITED STATES (2%)
Platform Engagement	Instagram: 24,948 avg likes/post · Tiktok: 246,300 avg views/post · Youtube: 2,704 avg views/post	Best reach: Tiktok 246,300 avg views; best engagement: Instagram 24,948 avg likes

Top Brand Affinities

Oppo

Score: 21.83

Jafra

Score: 16.74

Maybank

Score: 15.34

Garuda Indonesia

Score: 14.81

AirAsia

Score: 13.31

Yakult

Score: 6.83

Oriflame

Score: 5.65

Carrefour

Score: 5.48

Coach

Score: 5.33

Pull&Bear

Score: 5.11

Billabong

Score: 4.82

Max Mara

Score: 4.81

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Top Brand Affinities

Brand	Category	Score
Oppo		21.83
Jafra		16.74
Maybank		15.34
Garuda Indonesia		14.81
AirAsia		13.31
Yakult		6.83
Oriflame		5.65
Carrefour		5.48
Coach		5.33
Pull&Bear		5.11
Billabong		4.82
Max Mara		4.81
Nescafé		4.68
Petronas		4.67
Preloved		3.67
UNIQLO		3.04
Pizza Hut		2.79
New Balance		2.45
Snapseed		2.02
LEGOLAND		1.94
Herbalife		1.81
musical.ly		1.34
KFC		1.33
Xiaomi		1.28
Christian Dior		1.27
Mitsubishi		1.26
Yves Saint Laurent		1.26
Fujifilm		1.20
Samsung Group		1.18
Tiffany & Co		1.13
IKEA		1.12
Calvin Klein		1.08
Maybelline		1.07
Google		1.06
L'Oréal Paris		1.01
Universal		1.01
Gucci		1.00
H&M		0.99
Anastasia Beverly Hills		0.97
Puma		0.95
Levi's		0.95
Balenciaga		0.94
Honda		0.91
OREO		0.90
Converse		0.85
Lego		0.84
Vogue		0.83
The Olympic Games		0.82
Yamaha		0.73
Marvel		0.72