ADOY

ADOY — pop artist from KR.

Hailing from Seoul, ADOY is a synth-based indie pop quartet comprising Juhwan Oh, Zee, Dayoung Jeong, and Geunchang Park. Their music evokes simple pleasures…

Influence: 56.60% Fanbase: 42.81% Trending: 63.50% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 37.57% • Very Strong

As of 2025-09-09

78,227

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-07 18:45:59 UTC

Genres

popkorean city popkorean electropopkorean dream popindie poprockkorean indie rockrockasiank-indie

Biography

Hailing from Seoul, ADOY is a synth-based indie pop quartet comprising Juhwan Oh, Zee, Dayoung Jeong, and Geunchang Park. Their music evokes simple pleasures like summer, the ocean, and youth, blending elements of city-pop, 80s romantic pop, indie rock, and dream pop to create their signature sound.

Since their acclaimed 2017 EP 'CATNIP', ADOY has risen to prominence in the Korean indie scene, earning top spots on the charts and receiving accolades at the Korean Music Awards. From humble beginnings in local venues, they have become a sought-after act at major rock festivals in Korea and beyond, with successful tours in Asia and the U.S. and upcoming shows in Europe and Australia.

Top Brand Affinities

Report Date: 2025-09-09

ADOY indexes high with fans in the 18-24 range in SOUTH KOREA, UNITED STATES, PHILIPPINES. The skew is heavily female (63%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 95,100 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward GENTLE MONSTER, Maison Kitsuné, Casetify, making streetwear, music platforms, and lifestyle products a natural test bed. Choose ADOY when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ADOY score 40.96% — Very Strong bucket.

Brand: GENTLE MONSTERBrand: Maison KitsunéBrand: Casetify

Followers:78,227

Engagements:32,041

Rate:41.0%

Posts:73

Avg Likes:29,449

Avg Comments:547

Avg Views:95,100

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 78,227 · Engagements 32,041 · Rate 41.0% Posts 73 · Views 95,100 · Avg Likes 29,449 · Avg Comments 547 · Avg Views 95,100	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 72% 25-34: 18% 13-17: 9% 35-44: 1%	Largest: 18-24 (72%); next: 25-34 (18%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	SOUTH KOREA (61%) UNITED STATES (17%) PHILIPPINES (12%) INDONESIA (11%) MEXICO (8%)	Top regions: SOUTH KOREA (61%), UNITED STATES (17%), PHILIPPINES (12%)
Platform Engagement	Instagram: 2,649 avg likes/post · Tiktok: 95,100 avg views/post	Best reach: Tiktok 95,100 avg views; best engagement: Tiktok 26,800 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 37.57

Maison Kitsuné

Score: 23.66

Casetify

Score: 19.54

Jil Sander

Score: 19.25

Maison Margiela

Score: 18.91

A.P.C.

Score: 16.20

Arc'teryx

Score: 13.00

Acne Studios

Score: 12.79

Summit Entertainment

Score: 11.39

Fred Perry

Score: 11.06

Stüssy

Score: 10.74

Style Nanda

Score: 10.52

Brand	Category	Score
GENTLE MONSTER		37.57
Maison Kitsuné		23.66
Casetify		19.54
Jil Sander		19.25
Maison Margiela		18.91
A.P.C.		16.20
Arc'teryx		13.00
Acne Studios		12.79
Summit Entertainment		11.39
Fred Perry		11.06
Stüssy		10.74
Style Nanda		10.52
Kodak		8.34
Vivienne Westwood		7.93
Paul Smith		7.83
Stone Island		7.81
Tate Modern		7.11
Atmos		6.65
Hyundai		6.64
Fujifilm		6.46
Leica		6.22
Carhartt		6.04
JACQUEMUS		5.99
Innisfree		5.59
UNIQLO		5.16
Dr. Martens		5.13
Shake Shack		4.96
Loewe		4.94
New Balance		4.37
Miu Miu		3.76
Olympus		3.20
Supreme		3.20
SoundCloud		3.09
Polo Ralph Lauren		2.90
Petronas		2.82
Gundam		2.65
Snoopy And The Peanuts Gang		2.53
Converse		2.49
The North Face		2.42
Lush		2.41
ASICS		2.30
Vans		2.29
IKEA		2.25
Pantone Inc		2.12
Yves Saint Laurent		2.09
Lollapalooza		2.00
Costco		1.97
A Game of Tones		1.80
Pixar		1.77
Balenciaga		1.77