Adam Beyer

Adam Beyer — electronic artist from SE.

Adam Beyer, a prominent figure in the Swedish techno scene, is known for his focus on percussion through his Drumcodes label, which he founded in 1996. The…

Influence: 68.48% Fanbase: 73.67% Trending: 65.88% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-08-15

452,700

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-12-27 21:41:15 UTC

Genres

electronicschranzminimal technotechnoswedish electronicswedish technodark technoraw technoelectronic

Biography

Adam Beyer, a prominent figure in the Swedish techno scene, is known for his focus on percussion through his Drumcodes label, which he founded in 1996. The label released a significant number of records within its first two years, with contributions from Beyer himself, as well as artists like Cari Lekebusch and Oliver Ho. Beyer also established Code Red, another label featuring works by various artists including himself, Lekebusch, and Joel Mull. Additionally, he has released music under the alias Concealed Project on the Svek label.

Beyer's musical journey includes the release of his debut album "Decoded" on Planet Rhythm in 1996, followed by a remix album titled "Recoded" the following year. His collaborations with other artists within the Swedish techno community have further solidified his position as a leading figure in the genre, showcasing his talent for innovative percussion-driven productions.

Top Brand Affinities

Report Date: 2025-08-15

Adam Beyer connects with 18-24 & 25-34 audiences and shows durable traction across GERMANY, UNITED STATES, SPAIN. With a heavily male (83%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 13,000 avg views per post; Tiktok adds dependable engagement depth. Overlap with leading lifestyle names highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Adam Beyer moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Adam Beyer score 0.16% — Low bucket.

Followers:452,700

Engagements:715

Rate:0.2%

Posts:3,087

Avg Likes:634

Avg Comments:20

Avg Views:17,506

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 452,700 · Engagements 715 · Rate 0.2% Posts 3,087 · Views 17,506 · Avg Likes 634 · Avg Comments 20 · Avg Views 17,506	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 41% 35-44: 11% 13-17: 3%	Largest: 18-24 (42%); next: 25-34 (41%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	GERMANY (12%) UNITED STATES (7%) SPAIN (7%) ITALY (7%) FRANCE (5%)	Top regions: GERMANY (12%), UNITED STATES (7%), SPAIN (7%)
Platform Engagement	Tiktok: 13,000 avg views/post · Youtube: 4,506 avg views/post	Best reach: Tiktok 13,000 avg views; best engagement: Tiktok 418 avg likes