Actress

Actress

Country: GB | Gender: male

Influential: 56.06% Fanbase: 34.55% Trending: 66.81%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 132.31% • Very Strong

As of 2025-09-09

32,290

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 17:14:52 UTC

Genres

popart popexperimental popalternativeescape roomelectronicelectronicelectronicamicrohousefloat housebass musicdeconstructed clubfuture garagewonkyfootworkoutsider houseintelligent dance musicfluxworkambienthauntologydowntempoother electronic musicdeep houseothersfourth world

Scores

Score: DMDB 56.10% | Fanbase 34.60% | Trending 66.80% | CAREER STAGE: MID_LEVEL

Biography

Darren Cunningham, known as Actress, has been a pioneering force in electronic music throughout the 2010s, crafting innovative and genre-defying sounds that draw from a wide range of influences, from funk and electro to house and noise. His unique productions, described as "R&B concrète," have garnered critical acclaim and bewildered DJs while captivating fans of house, techno, and dubstep. With a discography that includes standout albums like Splazsh and AZD, Actress has established himself as a leading experimentalist in the music scene, consistently earning high praise and accolades from publications like Wire magazine.

Originally from Wolverhampton, England, Cunningham initially pursued a career in sports as a football player before transitioning to music as a DJ and producer. His debut EP, No Tricks, released in 2004, hinted at the distinctive sound that would define his later work. Over the years, he has collaborated with renowned artists, remixed tracks for various musicians, and released a series of albums that push the boundaries of electronic music. From his abstract third album, R.I.P., to the conceptual AZD and his experimental projects with the London Contemporary Orchestra, Actress continues to push the envelope and challenge expectations in the world of electronic music.
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Actress Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Actress resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, ITALY. The demographic is heavily male (82%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 921 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Mixcloud, MOOG, Ableton maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Actress score 4.09%Very Strong bucket.
Brand: MixcloudBrand: MOOGBrand: Ableton
Followers:32,290
Engagements:1,321
Rate:4.1%
Posts:193
Views:1,721
Avg Likes:1,319
Avg Comments:7
Avg Views:1,721

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 32,290 · Engagements 1,321 · Rate 4.1%
Posts 193 · Views 1,721 · Avg Likes 1,319 · Avg Comments 7 · Avg Views 1,721
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 47%
18-24: 32%
35-44: 16%
45-64: 3%
Largest: 25-34 (47%); next: 18-24 (32%)
Gender Split Female: 18%
Male: 82%
Non-binary/Other: 0%
Skews male (82%)
Top Countries UNITED STATES (48%)
UNITED KINGDOM (8%)
ITALY (5%)
MEXICO (5%)
AUSTRALIA (3%)
Top regions: UNITED STATES (48%), UNITED KINGDOM (8%), ITALY (5%)
Platform Engagement Instagram: 1,287 avg likes/post · Tiktok: 800 avg views/post · Youtube: 921 avg views/post Best reach: Youtube 921 avg views; best engagement: Instagram 1,287 avg likes

Top Brand Affinities

Mixcloud
Score: 132.31
MOOG
Score: 96.18
Ableton
Score: 73.45
Akai
Score: 33.59
SoundCloud
Score: 24.65
Marcelle
Score: 19.51
Pioneer
Score: 17.36
Tate Modern
Score: 15.41
Pro Tools
Score: 10.50
Acne Studios
Score: 10.03
Sennheiser
Score: 9.49
Atmos
Score: 9.41
Brand Category Score
Mixcloud 132.31
MOOG 96.18
Ableton 73.45
Akai 33.59
SoundCloud 24.65
Marcelle 19.51
Pioneer 17.36
Tate Modern 15.41
Pro Tools 10.50
Acne Studios 10.03
Sennheiser 9.49
Atmos 9.41
Beats Electronics 8.63
Evian 8.62
Stone Island 8.07
Arduino 8.01
Maison Margiela 7.78
Xerox 7.71
Spotify Music 7.66
Vivienne Westwood 7.12
Vauxhall 6.71
Carhartt 6.70
Warner Bros 5.67
Kodak 5.12
Holden 4.83
Coachella 4.70
Loewe 4.65
Moncler 4.35
Leica 4.12
Garnier 4.11
Miu Miu 4.06
Stüssy 4.04
Oculus 3.77
Kickstarter 3.63
Heinz 3.34
Polaroid 3.21
Olympus 2.96
Paramount Pictures 2.90
BBC 2.85
Panasonic 2.72
Fujifilm 2.71
Pantone Inc 2.59
Dr. Martens 2.48
Tinder 2.47
Tomorrowland 2.47
Showtime 2.42
Tesco 2.41
Guinness 2.39
Intel 2.34
KENZO 2.26

Official Profiles

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Artist: Actress

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Actress today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-22 21:46:55 Rainlines Prun' Nantes, FR 218
2025-08-22 20:54:14 Caves of Paradise Campus FM Toulouse, FR 246
2025-08-22 18:26:26 Walking Flames (feat. Sampha) ČRo Radio Wave Prague, CZ 245
2025-08-22 05:18:36 Jardin Rinse Paris, FR 348
2025-08-22 02:53:31 Rims Campus FM Toulouse, FR 345
2025-08-22 01:14:32 Mellow Checx RDWA Die, FR 186
2025-08-22 01:11:13 Reverend Noods Radio Bristol, GB 10

Popularity (2025-10-02)

Platform%
No data.