Acru

Acru — hip-hop & rap artist from AR.

Agustín Cruz, known as Acru, is an Argentine rapper born in Buenos Aires on June 4, 1997. Growing up, he was heavily influenced by music and spent his early…

Influence: 50.10% Fanbase: 29.64% Trending: 60.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 8.18% • Very Strong

As of 2025-09-08

1,074,245

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-08 16:56:51 UTC

Genres

hip-hop & raphip-hop/rapargentine hip hoprap underground espanolrapcontemporary hip hophip hop

Biography

Agustín Cruz, known as Acru, is an Argentine rapper born in Buenos Aires on June 4, 1997. Growing up, he was heavily influenced by music and spent his early childhood in Las Talitas, Tucumán before returning to Buenos Aires at the age of 9. Studying at the Polivalente de Arte in San Isidro, he focused on visual arts, particularly graffiti, and honed his freestyle skills at events like Atenas Freestyle in Villa Adelina. Acru gained popularity for his unique style and lyrical prowess, releasing an LP titled "Sueños Firmes" and two albums, "El Origen" (2017) and "ANONIMATO" (2018).

Acru, a talented Argentine rapper born in Buenos Aires in 1997, developed a passion for music early on and was influenced by a diverse range of musical genres. After spending part of his childhood in Las Talitas, Tucumán, he returned to Buenos Aires and immersed himself in the local hip-hop scene. Studying visual arts at the Polivalente de Arte in San Isidro, Acru excelled in graffiti and freestyle rap, gaining recognition for his unique style and lyrical abilities. With the release of his LP "Sueños Firmes" and albums "El Origen" (2017) and "ANONIMATO" (2018), Acru has emerged as a prominent figure in the Argentine rap scene.

Top Brand Affinities

Report Date: 2025-09-08

Acru speaks to 18-24 & 25-34 audiences with measurable traction in ARGENTINA, SPAIN, MEXICO. Composition is heavily male (89%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (6,739 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Lollapalooza, Movistar, Red Bull, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Acru score 0.87% — Low bucket.

Brand: LollapaloozaBrand: MovistarBrand: Red Bull

Followers:1,074,245

Engagements:9,323

Rate:0.9%

Posts:392

Avg Likes:9,304

Avg Comments:85

Avg Views:6,739

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,074,245 · Engagements 9,323 · Rate 0.9% Posts 392 · Views 6,739 · Avg Likes 9,304 · Avg Comments 85 · Avg Views 6,739	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 23% 13-17: 7% 35-44: 3%	Largest: 18-24 (66%); next: 25-34 (23%)
Gender Split	Female: 11% Male: 89% Non-binary/Other: 0%	Skews male (89%)
Top Countries	ARGENTINA (56%) SPAIN (9%) MEXICO (8%) CHILE (4%) PERU (4%)	Top regions: ARGENTINA (56%), SPAIN (9%), MEXICO (8%)
Platform Engagement	Instagram: 8,823 avg likes/post · Youtube: 6,739 avg views/post	Best reach: Youtube 6,739 avg views; best engagement: Instagram 8,823 avg likes

Top Brand Affinities

Lollapalooza

Score: 8.18

Movistar

Score: 5.84

Red Bull

Score: 5.75

Ableton

Score: 5.36

Pioneer

Score: 5.34

Campari

Score: 4.87

Monster Beverage

Score: 4.12

Smirnoff

Score: 4.00

Cafecito

Score: 3.71

Pringles

Score: 3.39

Carrefour

Score: 2.88

SoundCloud

Score: 2.41

Brand	Category	Score
Lollapalooza		8.18
Movistar		5.84
Red Bull		5.75
Ableton		5.36
Pioneer		5.34
Campari		4.87
Monster Beverage		4.12
Smirnoff		4.00
Cafecito		3.71
Pringles		3.39
Carrefour		2.88
SoundCloud		2.41
Beats Electronics		2.30
Spotify Music		2.28
League of Legends		2.28
Lacoste		2.02
Guess		2.02
Peugeot		2.00
Nokia		1.90
FIFA		1.89
Kodak		1.81
Tomorrowland		1.80
Heineken		1.77
Fiat		1.73
Sony		1.57
Los Angeles Lakers		1.35
UFC		1.23
musical.ly		1.23
PlayStation		1.21
Polo Ralph Lauren		1.20
Mitsubishi		1.16
Coca-Cola		1.14
Nike		1.08
Puma		1.07
Lamborghini		1.06
Honda		1.05
GoPro		1.04
Adidas		1.04
Pepsi		1.01
Volkswagen		0.99
Chevrolet		0.94
OREO		0.93
Adobe		0.88
Pandora		0.87
NBA		0.86
Tommy Hilfiger		0.86
Universal		0.85
Supreme		0.77
Pokemon		0.77
Yamaha		0.77