Acoustic Alchemy

Acoustic Alchemy

Country: GB

Influential: 54.20% Fanbase: 26.05% Trending: 68.28%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Westin • 39.50% • Very Strong

As of 2025-08-16

2,444

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

Updated 2025-10-03 18:57:09 UTC

Genres

jazz & standardsbritish jazzsmooth jazz

Scores

Score: DMDB 54.20% | Fanbase 26.10% | Trending 68.30% | CAREER STAGE: MID_LEVEL

Biography

England's Acoustic Alchemy, known for their sophisticated instrumental sound blending jazz, classical, flamenco, and new age, gained fame in the 1980s with guitarists Nick Webb and Greg Carmichael leading the group. Following Webb's passing in 1998, Carmichael continued the band with guitarist Miles Gilderdale, releasing chart-topping albums like The Beautiful Game and AArt. Over the years, Acoustic Alchemy maintained their success and marked their 30th anniversary with 2011's Roseland, followed by 2018's 33 1/3, which reached the Top Ten on the Billboard Jazz Albums chart.

The band originally formed in London in 1981 with Webb and nylon-string guitarist Simon James before Carmichael joined in 1985. They gained recognition with albums like Red Dust & Spanish Lace and Natural Elements before signing with GRP and achieving a Grammy nomination for Reference Point. Despite Webb's passing, Acoustic Alchemy continued to thrive under Carmichael's leadership, delivering albums such as Positive Thinking and collaborations like This Way with labelmates Down to the Bone. Their enduring success culminated in 2018's 33 1/3, solidifying their presence in the jazz music scene.
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Acoustic Alchemy Marketing Affinity & Brand Fit Data

Report Date: 2025-08-16

Acoustic Alchemy connects with 45-64 & 35-44 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily male (69%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Instagram, where posts average 84 avg likes per post; Instagram adds dependable engagement depth. Overlap with Westin, Live Nation, MOOG highlights near-term opportunities in Collaborate with high-end audio equipment brands, Launch a signature line of acoustic guitars, Offer exclusive online music lessons. The throughline is simple: Acoustic Alchemy moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Acoustic Alchemy score 3.44%Very Strong bucket.
Brand: WestinBrand: Live NationBrand: MOOG Product: Collaborate with high-end audio equipment brandsProduct: Launch a signature line of acoustic guitarsProduct: Offer exclusive online music lessons
Followers:2,444
Engagements:84
Rate:3.4%
Posts:123
Views:0
Avg Likes:84
Avg Comments:3
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 2,444 · Engagements 84 · Rate 3.4%
Posts 123 · Views 0 · Avg Likes 84 · Avg Comments 3 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 52%
35-44: 21%
25-34: 17%
18-24: 8%
Largest: 45-64 (52%); next: 35-44 (21%)
Gender Split Female: 31%
Male: 69%
Non-binary/Other: 0%
Skews male (69%)
Top Countries UNITED STATES (59%)
UNITED KINGDOM (11%)
BRAZIL (3%)
ITALY (3%)
INDONESIA (2%)
Top regions: UNITED STATES (59%), UNITED KINGDOM (11%), BRAZIL (3%)
Platform Engagement Instagram: 84 avg likes/post best engagement: Instagram 84 avg likes

Top Brand Affinities

Westin
Travel & Hospitality
Score: 39.50
Live Nation
Entertainment
Score: 31.96
MOOG
Automotive
Score: 27.79
Amazon Music
Entertainment & Media
Score: 22.98
Akai
Consumer Electronics
Score: 20.79
Peloton
Sports & Outdoors
Score: 19.30
Pro Tools
Tools, DIY & Garden
Score: 18.75
Holiday Inn
Travel & Hospitality
Score: 17.95
bonappetitmag
Food & Snacks
Score: 17.95
Akg
Audio & Music Gear
Score: 16.95
Sennheiser
Audio & Music Gear
Score: 16.77
Mixcloud
Entertainment & Media
Score: 15.15

Recommendations

Products & Services
  • Collaborate with high-end audio equipment brands
  • Launch a signature line of acoustic guitars
  • Offer exclusive online music lessons
  • Create a subscription service for exclusive content
  • Host intimate live performances in unique venues
  • Develop a branded playlist on streaming platforms
  • Partner with wellness brands for relaxation music
  • Create merchandise featuring album art
Marketing Angles
  • Highlight the band's rich history and evolution
  • Emphasize the blend of genres in their music
  • Leverage nostalgia for 80s and 90s music
  • Showcase collaborations with other artists
  • Promote the band's live performance experience
  • Engage fans through behind-the-scenes content
Content Themes
  • The journey of Acoustic Alchemy through the decades
  • Exploring the fusion of jazz and classical music
  • The influence of different cultures on their sound
  • Tips for aspiring musicians in jazz genres
  • The importance of collaboration in music
  • Stories behind popular tracks and albums
Partnership Brands
  • Amazon Music
  • Live Nation
  • Bose
  • Sennheiser
  • Pro Tools
  • Peloton
  • Mixcloud
  • All Saints
  • Tate Modern
  • Spotify Music
  • Holiday Inn
  • FedEx
  • American Airlines
  • MasterCard Incorporated
  • NORDSTROM
  • Chrysler
  • Pixar
  • Uber
  • Taco Bell
  • Four Seasons
  • Vauxhall
Brand Category Score
Westin Travel & Hospitality 39.50
Live Nation Entertainment 31.96
MOOG Automotive 27.79
Amazon Music Entertainment & Media 22.98
Akai Consumer Electronics 20.79
Peloton Sports & Outdoors 19.30
Pro Tools Tools, DIY & Garden 18.75
Holiday Inn Travel & Hospitality 17.95
bonappetitmag Food & Snacks 17.95
Akg Audio & Music Gear 16.95
Sennheiser Audio & Music Gear 16.77
Mixcloud Entertainment & Media 15.15
All Saints Apparel & Fashion 12.99
Sainsbury's Grocery & Pantry 11.21
Ableton Audio & Music Gear 11.20
iHeartRadio Music Awards Entertainment 10.81
Sanderson Home & Living 9.96
FedEx Travel & Hospitality 9.56
Columbia Pictures Entertainment 8.25
Tate Modern Entertainment & Media 8.15
Vauxhall Automotive 7.88
Four Seasons Travel & Hospitality 7.52
Bose Audio & Music Gear 7.43
MasterCard Incorporated Finance, Banking & Insurance 7.36
Spotify Music Entertainment & Media 7.26
Publix Grocery & Pantry 6.74
Pacific Northwest Wonderland Apparel & Fashion 5.91
Accessorize Apparel & Fashion 5.87
Philips Consumer Electronics 5.65
Power Rangers Toys & Games 5.58
Pilsner Urquell Alcoholic Beverages 5.53
American Airlines Travel & Hospitality 5.34
Margaritaville Apparel & Fashion 5.33
Busch Beverages 5.26
Nixon Accessories (Bags, Eyewear, Etc.) 5.21
Pandora Jewelry & Watches 4.96
NBC Entertainment & Media 4.74
Boeing Automotive 4.63
Taco Bell Restaurants & Food Service 4.56
Uber Travel & Hospitality 4.31
Topshop Apparel & Fashion 4.28
Kia Motors Automotive 4.17
NORDSTROM Apparel & Fashion 3.99
musical.ly Entertainment 3.93
Cadillac Automotive 3.93
Pixar Entertainment 3.82
Heinz Food & Snacks 3.76
Chrysler Automotive 3.73
Coffeegram Food & Snacks 3.46
Jaguar Automotive 3.45

Official Profiles

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Artist: Acoustic Alchemy

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-22 22:02:15 Homecoming Top Radio Poperinge, BE 9
2025-08-22 21:36:32 Girl with a Red Carnation North Wave Hokkaido, JP 174
2025-08-22 19:58:59 Take Five XEAD-FM [La Buena Onda 101.9 FM] Guadalajara, JA, MX 47
2025-08-22 09:31:11 Ballad for Kay MBC FM4U Radio Main Seoul, KR 273
2025-08-22 08:18:03 Tied Up With String dinamo.fm İstanbul, TR 302

Popularity (2025-10-02)

Platform%
No data.