Ace of Base Brand Affinity ranks highest Victoria Beckham at 40.82% . Very Strong. Score DMDB 68.11% | Fanbase 55.11%

Ace of Base — pop artist from SE.

Ace of Base, a Swedish quartet consisting of vocalists Jenny Berggren, Malin "Linn" Berggren, and musicians Jonas "Joker" Berggren and Ulf "Buddah" Ekberg,…

Ace of Base

Recognizable

Country: SE | Gender: mixed | Artist ID: 11e81bd2-04c6-5d82-8543-a0369fe50396

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Genres

popdance poppopmainstream poprockpop rockhip-hop & raphip houseelectronicbubblegum danceother electronic musiceuropeaneurodanceeuropop

Influential: 68.11% Fanbase: 55.11% Trending: 74.61%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Victoria Beckham • 40.82% • Very Strong

As of 2025-09-09

2,091,649

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.11% | Fanbase 55.11% | Trending 74.61% | CAREER STAGE: MAINSTREAM

Biography

Ace of Base, a Swedish quartet consisting of vocalists Jenny Berggren, Malin "Linn" Berggren, and musicians Jonas "Joker" Berggren and Ulf "Buddah" Ekberg, gained international fame with their 1993 debut album, "Happy Nation," known as "The Sign" in the U.S. The album sold over 25 million copies and produced hit singles like "All That She Wants," "Don't Turn Around," and "The Sign," which topped the U.S. charts for six weeks. They were among the most successful Swedish bands, following ABBA and Roxette. Their second album, "The Bridge," released in 1995, achieved platinum status within six months.

After a hiatus, Ace of Base returned with the album "Cruel Summer" (titled "Flowers" in Europe) in 1998, marking the last studio album with the Berggren sisters. Jonas Berggren and Ulf Ekberg continued the group with new vocalists Clara Hagman and Julia Williamson, releasing the album "The Golden Ratio" in 2010. In 2014, remastered versions of the original group's albums were released, along with a compilation of demos and B-sides titled "Hidden Gems" in 2015.

Report Date: 2025-09-09

Ace of Base is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, RUSSIA. The audience is heavily male (67%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (89,343 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to Victoria Beckham, Warner Music, Mixcloud points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ace of Base score 0.34% — Low bucket.

Brand: Victoria BeckhamBrand: Warner MusicBrand: Mixcloud

Followers:2,091,649

Engagements:7,147

Rate:0.3%

Posts:397

Avg Likes:6,621

Avg Comments:316

Avg Views:171,793

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,091,649 · Engagements 7,147 · Rate 0.3% Posts 397 · Views 171,793 · Avg Likes 6,621 · Avg Comments 316 · Avg Views 171,793	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 25% 35-44: 23% 45-64: 8%	Largest: 25-34 (42%); next: 18-24 (25%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (12%) BRAZIL (9%) RUSSIA (8%) UKRAINE (5%) INDONESIA (4%)	Top regions: UNITED STATES (12%), BRAZIL (9%), RUSSIA (8%)
Platform Engagement	Instagram: 943 avg likes/post · Tiktok: 82,450 avg views/post · Youtube: 89,343 avg views/post	Best reach: Youtube 89,343 avg views; best engagement: Youtube 2,844 avg likes

Top Brand Affinities

Victoria Beckham

Score: 40.82

Warner Music

Score: 35.80

Mixcloud

Score: 17.60

Trancefamily

Score: 12.99

Pioneer

Score: 9.64

Amazon Music

Score: 8.94

MATTEL

Score: 8.76

MTV

Score: 8.44

Hasbro

Score: 8.07

Resident Evil

Score: 6.48

Mortal Kombat

Score: 6.11

Capcom

Score: 5.99

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Top Brand Affinities

Brand	Category	Score
Victoria Beckham		40.82
Warner Music		35.80
Mixcloud		17.60
Trancefamily		12.99
Pioneer		9.64
Amazon Music		8.94
MATTEL		8.76
MTV		8.44
Hasbro		8.07
Resident Evil		6.48
Mortal Kombat		6.11
Capcom		5.99
KARL LAGERFELD		5.53
Nespresso		5.37
Columbia Pictures		5.33
Power Rangers		5.19
Ableton		4.48
Snoopy And The Peanuts Gang		4.20
Sega		4.02
Paramount Pictures		3.96
Spotify Music		3.77
Pfizer		3.64
Nickelodeon		3.47
Vogue		3.41
Comedy Central		3.35
Pepsi		3.33
Transformers		3.30
Matrix		3.17
NBC		3.16
Tomorrowland		3.09
Lollapalooza		3.08
AMC		3.08
Nintendo		2.96
Jaguar		2.78
Bellagio		2.70
Philips		2.66
Pixar		2.63
BBC		2.61
TOM FORD		2.56
Boeing		2.52
Urban Outfitters		2.49
Warner Bros		2.39
Dolce & Gabbana		2.39
Star Wars		2.36
Microsoft		2.33
Coachella		2.32
Kodak		2.17
Target		2.11
Volvo		2.08
Garnier		2.04