ABRA

ABRA

Country: PH | Gender: female

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Influential: 59.98% Fanbase: 41.77% Trending: 69.08%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

UNIF • 63.52% • Very Strong

As of 2025-09-08

174,591

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 20:41:04 UTC

Genres

popart popr&b, funk & soulalternative r&br&b/soulalternativeescape roomhip-hop & raphip-hop/rapelectronicelectronicelectropop

Scores

Score: DMDB 60.00% | Fanbase 41.80% | Trending 69.10% | CAREER STAGE: MID_LEVEL

Biography

ABRA's music defies categorization, drawing from a diverse range of influences and blending Miami Freestyle and electro-funk elements with her own contemporary R&B vocals. Her upcoming EP, "Princess," showcases her unique sound, with every aspect of the music being written, produced, and performed by ABRA herself. As a member of Awful Records, she stands out for her unconventional approach to production, steering clear of the typical Atlanta trap sound in favor of a more 1980s pop-inspired style. ABRA's artistry extends beyond music, as she takes control of her visual identity by conceiving her own videos and directing all packaging and photo shoots, creating a self-contained universe that exudes confidence and individuality. Through her unwavering commitment to her vision, ABRA has emerged as a trailblazer within a community of like-minded outsiders, establishing herself as a true leader in her own artistic realm.
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ABRA Marketing Affinity & Brand Fit Data

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Report Date: 2025-09-08

ABRA cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, UNITED KINGDOM, BRAZIL. A heavily female (59%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 10,202 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with UNIF, Jeffrey Campbell, Next Model Management, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist ABRA score 5.84% — Very Strong bucket.
Brand: UNIFBrand: Jeffrey CampbellBrand: Next Model Management
Followers:174,591
Engagements:10,202
Rate:5.8%
Posts:113
Views:0
Avg Likes:10,202
Avg Comments:192
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 174,591 · Engagements 10,202 · Rate 5.8%
Posts 113 · Views 0 · Avg Likes 10,202 · Avg Comments 192 · Avg Views 0 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 52%
18-24: 29%
35-44: 12%
13-17: 4%
 Largest: 25-34 (52%); next: 18-24 (29%)
Gender Split Female: 59%
Male: 41%
Non-binary/Other: 0% 		Skews female (59%)
Top Countries UNITED STATES (52%)
UNITED KINGDOM (8%)
BRAZIL (6%)
FRANCE (3%)
CANADA (2%)
 Top regions: UNITED STATES (52%), UNITED KINGDOM (8%), BRAZIL (6%)
Platform Engagement Instagram: 10,202 avg likes/post best engagement: Instagram 10,202 avg likes

Top Brand Affinities

UNIF
Score: 63.52
Jeffrey Campbell
Score: 30.38
Next Model Management
Score: 25.57
Jean Paul Gaultier
Score: 16.21
Mixcloud
Score: 15.66
Depop
Score: 15.60
True Religion
Score: 15.26
Marni
Score: 14.86
Maison Margiela
Score: 11.09
Vivienne Westwood
Score: 9.44
Ableton
Score: 9.20
SoundCloud
Score: 8.78
Top Brand Affinities
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Brand Category Score
UNIF 63.52
Jeffrey Campbell 30.38
Next Model Management 25.57
Jean Paul Gaultier 16.21
Mixcloud 15.66
Depop 15.60
True Religion 15.26
Marni 14.86
Maison Margiela 11.09
Vivienne Westwood 9.44
Ableton 9.20
SoundCloud 8.78
Acne Studios 8.55
JACQUEMUS 8.17
Barbie 7.63
Glossier 7.38
Loewe 7.25
Amazon Music 7.23
Urban Outfitters 7.02
Fenty beauty 6.77
Miu Miu 6.63
Kodak 6.54
Alexander McQueen 6.14
Dr. Martens 5.90
Steve Madden 5.52
Champion 5.52
ASOS 5.43
UGG 5.25
Coachella 4.96
Hennessy 4.94
NORDSTROM 4.26
Marc Jacobs 4.11
Coach 4.02
Spotify Music 3.92
Lollapalooza 3.78
Beats Electronics 3.75
Verizon 3.70
Vogue 3.63
Carhartt 3.61
BALMAIN 3.47
Stüssy 3.47
Tinder 3.44
Supreme 3.44
Versace 3.36
Polaroid 3.35
MTV 3.16
FashionNova 3.12
Balenciaga 3.11
Moschino 3.04
NARS Cosmetics 2.99

Official Profiles

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Artist: ABRA

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-22 21:38:26 Affection ČRo Radio Wave Prague, CZ 197
2025-08-22 04:18:01 Blind Date SUBTLE London, GB 312

Popularity (2025-10-02)

Platform%
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