
Abigail Washburn
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
14,811
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-08 18:45:42 UTC
Genres
Biography
Born in Illinois and with a background in East Asian studies, Washburn's journey into music was unexpected. Her deep connection to Chinese culture led her to blend her American roots with Chinese influences, ultimately mastering the banjo and forming the innovative Sparrow Quartet. Over the years, Washburn's collaborations with artists like Wu Fei and Kai Welch have further enriched her sound, culminating in projects like Wu Force and her Grammy-winning duo albums with Béla Fleck. Washburn's dedication to cultural exchange and musical exploration continues to shape her career, as seen in her latest releases with Smithsonian Folkways and Pilobolus.
Abigail Washburn is a clear fit for 45-64 & 25-34 audiences with strength across UNITED STATES, AUSTRALIA, CANADA. The audience is heavily male (67%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (1,922 avg views per post); Instagram builds the community layer. Affinity data highlights MOOG, Live Nation, IndieGoGo, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 14,811 · Engagements 287 · Rate 1.9% Posts 543 · Views 1,922 · Avg Likes 287 · Avg Comments 7 · Avg Views 1,922 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
45-64: 30% 25-34: 29% 35-44: 21% 18-24: 16% |
Largest: 45-64 (30%); next: 25-34 (29%) |
Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
Top Countries |
UNITED STATES (56%) AUSTRALIA (7%) CANADA (6%) UNITED KINGDOM (4%) AUSTRIA (3%) |
Top regions: UNITED STATES (56%), AUSTRALIA (7%), CANADA (6%) |
Platform Engagement | Instagram: 254 avg likes/post · Youtube: 1,922 avg views/post | Best reach: Youtube 1,922 avg views; best engagement: Instagram 254 avg likes |
Top Brand Affinities
MOOG
Live Nation
IndieGoGo
Akg
Kickstarter
Amazon Music
bonappetitmag
Schwartz's
Pro Tools
Sennheiser
Paramount Pictures
Delta
Brand | Category | Score |
---|---|---|
MOOG | Automotive | 22.62 |
Live Nation | Entertainment | 22.51 |
IndieGoGo | E-commerce & Marketplaces | 22.19 |
Akg | Audio & Music Gear | 19.34 |
Kickstarter | E-commerce & Marketplaces | 17.75 |
Amazon Music | Entertainment & Media | 14.35 |
bonappetitmag | Food & Snacks | 13.81 |
Schwartz's | Food & Snacks | 10.02 |
Pro Tools | Tools, DIY & Garden | 9.43 |
Sennheiser | Audio & Music Gear | 9.00 |
Paramount Pictures | Entertainment | 7.95 |
Delta | Automotive | 7.72 |
Spotify Music | Entertainment & Media | 7.57 |
Coors | Alcoholic Beverages | 7.50 |
Kroger | Grocery & Pantry | 6.53 |
Pilsner Urquell | Alcoholic Beverages | 6.34 |
Publix | Grocery & Pantry | 5.74 |
Emporium | Apparel & Fashion | 5.70 |
Pacific Northwest Wonderland | Apparel & Fashion | 5.62 |
Ableton | Audio & Music Gear | 5.16 |
Hurley | Apparel & Fashion | 5.00 |
Pixar | Entertainment | 4.66 |
Holden | Automotive | 4.16 |
Bethesda Softworks | Gaming & Esports (Software/Titles) | 4.08 |
Nixon | Jewelry & Watches | 4.01 |
Verizon | Telecom & Internet Services | 3.82 |
Showtime | Entertainment | 3.82 |
FedEx | Travel & Hospitality | 3.74 |
NBC | Entertainment & Media | 3.69 |
Guinness | Alcoholic Beverages | 3.66 |
Airbnb | Travel & Hospitality | 3.63 |
Cadillac | Automotive | 3.45 |
Mulberry | Apparel & Fashion | 2.79 |
Columbia Pictures | Entertainment | 2.76 |
Carhartt | Apparel & Fashion | 2.75 |
Tinder | Technology | 2.65 |
SoundCloud | Entertainment & Media | 2.61 |
Busch | Beverages | 2.50 |
NHL | Sports & Outdoors | 2.49 |
Kodak | Cameras & Photography | 2.49 |
Paypal | Finance, Banking & Insurance | 2.46 |
The Olympic Games | Sports & Outdoors | 2.38 |
Activision Blizzard | Gaming & Esports (Software/Titles) | 2.36 |
Costco | Grocery & Pantry | 2.20 |
Lollapalooza | Entertainment | 2.14 |
WWE | Entertainment | 2.11 |
Polaroid | Cameras & Photography | 2.09 |
BBC | Apparel & Fashion | 2.09 |
Pandora | Jewelry & Watches | 2.03 |
Budweiser | Beverages | 2.00 |
Official Profiles
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LoginArtist: Abigail Washburn
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Top 10 Songs Played Today
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Total Streams (2025-09-25)
Total: 83,825
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Radio Spins (2025-10-08)
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Popularity (2025-10-07)
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