Abigail Washburn

Abigail Washburn

Country: US | Gender: female

Influence: 50.72% Fanbase: 23.11% Trending: 64.53% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 22.62% • Very Strong

As of 2025-08-15

14,811

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-08 18:45:42 UTC

Genres

countryprogressive bluegrasscountryinstrumentalbanjoclawhammer banjo

Biography

Abigail Washburn is a renowned clawhammer banjoist known for her innovative blend of American folk and bluegrass with global traditions, particularly Chinese influences. From her early days with Uncle Earl to her Grammy-winning collaborations with Béla Fleck, Washburn has continuously pushed musical boundaries. Her solo work, such as the bilingual Song of the Traveling Daughter and the genre-defying City of Refuge, showcases her unique sound that fuses Appalachian mountain music with influences from Asia, jazz, rock, and pop. Washburn's commitment to bridging cultural divides through music has earned her critical acclaim and international recognition.

Born in Illinois and with a background in East Asian studies, Washburn's journey into music was unexpected. Her deep connection to Chinese culture led her to blend her American roots with Chinese influences, ultimately mastering the banjo and forming the innovative Sparrow Quartet. Over the years, Washburn's collaborations with artists like Wu Fei and Kai Welch have further enriched her sound, culminating in projects like Wu Force and her Grammy-winning duo albums with Béla Fleck. Washburn's dedication to cultural exchange and musical exploration continues to shape her career, as seen in her latest releases with Smithsonian Folkways and Pilobolus.

Abigail Washburn Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Abigail Washburn is a clear fit for 45-64 & 25-34 audiences with strength across UNITED STATES, AUSTRALIA, CANADA. The audience is heavily male (67%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (1,922 avg views per post); Instagram builds the community layer. Affinity data highlights MOOG, Live Nation, IndieGoGo, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Abigail Washburn score 1.94%Moderate bucket.
Brand: MOOGBrand: Live NationBrand: IndieGoGo
Followers:14,811
Engagements:287
Rate:1.9%
Posts:543
Views:1,922
Avg Likes:287
Avg Comments:7
Avg Views:1,922

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 14,811 · Engagements 287 · Rate 1.9%
Posts 543 · Views 1,922 · Avg Likes 287 · Avg Comments 7 · Avg Views 1,922
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 30%
25-34: 29%
35-44: 21%
18-24: 16%
Largest: 45-64 (30%); next: 25-34 (29%)
Gender Split Female: 33%
Male: 67%
Non-binary/Other: 0%
Skews male (67%)
Top Countries UNITED STATES (56%)
AUSTRALIA (7%)
CANADA (6%)
UNITED KINGDOM (4%)
AUSTRIA (3%)
Top regions: UNITED STATES (56%), AUSTRALIA (7%), CANADA (6%)
Platform Engagement Instagram: 254 avg likes/post · Youtube: 1,922 avg views/post Best reach: Youtube 1,922 avg views; best engagement: Instagram 254 avg likes

Top Brand Affinities

MOOG
Automotive
Score: 22.62
Live Nation
Entertainment
Score: 22.51
IndieGoGo
E-commerce & Marketplaces
Score: 22.19
Akg
Audio & Music Gear
Score: 19.34
Kickstarter
E-commerce & Marketplaces
Score: 17.75
Amazon Music
Entertainment & Media
Score: 14.35
bonappetitmag
Food & Snacks
Score: 13.81
Schwartz's
Food & Snacks
Score: 10.02
Pro Tools
Tools, DIY & Garden
Score: 9.43
Sennheiser
Audio & Music Gear
Score: 9.00
Paramount Pictures
Entertainment
Score: 7.95
Delta
Automotive
Score: 7.72
Brand Category Score
MOOG Automotive 22.62
Live Nation Entertainment 22.51
IndieGoGo E-commerce & Marketplaces 22.19
Akg Audio & Music Gear 19.34
Kickstarter E-commerce & Marketplaces 17.75
Amazon Music Entertainment & Media 14.35
bonappetitmag Food & Snacks 13.81
Schwartz's Food & Snacks 10.02
Pro Tools Tools, DIY & Garden 9.43
Sennheiser Audio & Music Gear 9.00
Paramount Pictures Entertainment 7.95
Delta Automotive 7.72
Spotify Music Entertainment & Media 7.57
Coors Alcoholic Beverages 7.50
Kroger Grocery & Pantry 6.53
Pilsner Urquell Alcoholic Beverages 6.34
Publix Grocery & Pantry 5.74
Emporium Apparel & Fashion 5.70
Pacific Northwest Wonderland Apparel & Fashion 5.62
Ableton Audio & Music Gear 5.16
Hurley Apparel & Fashion 5.00
Pixar Entertainment 4.66
Holden Automotive 4.16
Bethesda Softworks Gaming & Esports (Software/Titles) 4.08
Nixon Jewelry & Watches 4.01
Verizon Telecom & Internet Services 3.82
Showtime Entertainment 3.82
FedEx Travel & Hospitality 3.74
NBC Entertainment & Media 3.69
Guinness Alcoholic Beverages 3.66
Airbnb Travel & Hospitality 3.63
Cadillac Automotive 3.45
Mulberry Apparel & Fashion 2.79
Columbia Pictures Entertainment 2.76
Carhartt Apparel & Fashion 2.75
Tinder Technology 2.65
SoundCloud Entertainment & Media 2.61
Busch Beverages 2.50
NHL Sports & Outdoors 2.49
Kodak Cameras & Photography 2.49
Paypal Finance, Banking & Insurance 2.46
The Olympic Games Sports & Outdoors 2.38
Activision Blizzard Gaming & Esports (Software/Titles) 2.36
Costco Grocery & Pantry 2.20
Lollapalooza Entertainment 2.14
WWE Entertainment 2.11
Polaroid Cameras & Photography 2.09
BBC Apparel & Fashion 2.09
Pandora Jewelry & Watches 2.03
Budweiser Beverages 2.00

Official Profiles

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Artist: Abigail Washburn

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-09-25)

Total: 83,825

PLATFORM TOTAL %
Spotify Spotify 83,825 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-10-08)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-07)

Platform%
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Trending Artist