Abigail Lapell

Abigail Lapell

Country: CA | Gender: female

Influential: 50.50% Fanbase: 19.77% Trending: 65.87%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

IndieGoGo • 34.24% • Very Strong

As of 2025-08-15

9,158

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

Updated 2025-10-03 18:49:25 UTC

Genres

americannew americanafolk & traditionalcanadian singer-songwritercanadian folk

Scores

Score: DMDB 50.50% | Fanbase 19.80% | Trending 65.90% | CAREER STAGE: MID_LEVEL

Biography

Hailing from Toronto, Abigail Lapell is a renowned singer-songwriter known for her haunting modern folk sound. With three Canadian Folk Music Awards under her belt, Abigail has topped Canadian folk radio charts and garnered over 30 million streams on Spotify. She is a versatile musician, captivating audiences with her vocals, piano, harmonica, and fingerstyle guitar skills as she tours extensively across North America and Europe. Her latest album, "Stolen Time," dropped in April 2022 via Outside Music, showcasing her continued evolution as an artist.
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Abigail Lapell Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Abigail Lapell commands interest from 25-34 & 18-24 audiences in UNITED STATES, CANADA, UNITED KINGDOM. With a female-leaning (54%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (1,888 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with IndieGoGo, Ampeg, MOOG points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Abigail Lapell score 1.57%Moderate bucket.
Brand: IndieGoGoBrand: AmpegBrand: MOOG
Followers:9,158
Engagements:144
Rate:1.6%
Posts:613
Views:2,079
Avg Likes:135
Avg Comments:10
Avg Views:2,079

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 9,158 · Engagements 144 · Rate 1.6%
Posts 613 · Views 2,079 · Avg Likes 135 · Avg Comments 10 · Avg Views 2,079
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 33%
18-24: 23%
45-64: 22%
35-44: 20%
Largest: 25-34 (33%); next: 18-24 (23%)
Gender Split Female: 54%
Male: 46%
Non-binary/Other: 0%
Skews female (54%)
Top Countries UNITED STATES (41%)
CANADA (31%)
UNITED KINGDOM (7%)
NIGERIA (4%)
AUSTRALIA (3%)
Top regions: UNITED STATES (41%), CANADA (31%), UNITED KINGDOM (7%)
Platform Engagement Instagram: 66 avg likes/post · Tiktok: 191 avg views/post · Youtube: 1,888 avg views/post Best reach: Youtube 1,888 avg views; best engagement: Instagram 66 avg likes

Top Brand Affinities

IndieGoGo
E-commerce & Marketplaces
Score: 34.24
Ampeg
Audio & Music Gear
Score: 26.91
MOOG
Automotive
Score: 24.00
Amazon Music
Entertainment & Media
Score: 21.43
Kickstarter
E-commerce & Marketplaces
Score: 17.02
Scotiabank
Finance, Banking & Insurance
Score: 17.01
Air Canada
Travel & Hospitality
Score: 16.43
Akg
Audio & Music Gear
Score: 14.42
Spotify Music
Entertainment & Media
Score: 12.00
Schwartz's
Food & Snacks
Score: 11.30
Tim Hortons
Other
Score: 10.19
Sanderson
Home & Living
Score: 9.78
Brand Category Score
IndieGoGo E-commerce & Marketplaces 34.24
Ampeg Audio & Music Gear 26.91
MOOG Automotive 24.00
Amazon Music Entertainment & Media 21.43
Kickstarter E-commerce & Marketplaces 17.02
Scotiabank Finance, Banking & Insurance 17.01
Air Canada Travel & Hospitality 16.43
Akg Audio & Music Gear 14.42
Spotify Music Entertainment & Media 12.00
Schwartz's Food & Snacks 11.30
Tim Hortons Other 10.19
Sanderson Home & Living 9.78
Ableton Audio & Music Gear 8.30
Atmos Apparel & Fashion 7.30
Pro Tools Tools, DIY & Garden 7.23
Pacific Northwest Wonderland Apparel & Fashion 7.01
Hurley Apparel & Fashion 6.30
Paramount Pictures Entertainment & Media 5.75
Showtime Entertainment 5.55
Coors Alcoholic Beverages 5.13
Budweiser Beverages 4.77
Emporium Apparel & Fashion 4.66
Mulberry Apparel & Fashion 4.31
Airbnb Travel & Hospitality 4.23
iHeartRadio Music Awards Entertainment 3.94
Hennessy Alcoholic Beverages 3.78
Polaroid Cameras & Photography 3.68
SoundCloud Entertainment 3.65
Tinder Technology 3.56
Kodak Cameras & Photography 3.08
CBS Television Studios Entertainment & Media 2.98
NBC Entertainment & Media 2.96
Guinness Alcoholic Beverages 2.94
CBS Entertainment & Media 2.94
NHL Sports & Outdoors 2.73
Activision Blizzard Gaming & Esports (Software/Titles) 2.63
Cadillac Automotive 2.60
Baileys Beverages 2.60
Carhartt Apparel & Fashion 2.57
Geocaching Sports & Outdoors 2.54
McDonald's Restaurants & Food Service 2.54
Costco Grocery & Pantry 2.53
Nickelodeon Entertainment 2.52
Pixar Entertainment 2.47
MTV Entertainment 2.38
Paypal Finance, Banking & Insurance 2.33
Lululemon Athletica Apparel & Fashion 2.31
Sunnies Studios Apparel & Fashion 2.28
Snoopy And The Peanuts Gang Entertainment 2.24
The Olympic Games Sports & Outdoors 2.23

Official Profiles

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Artist: Abigail Lapell

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Abigail Lapell today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-29)

Total: 174,618

PLATFORM TOTAL %
Spotify Spotify 174,618 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-22 18:02:59 Wait Up WKNC Raleigh, NC, US 194
2025-08-22 05:56:24 Rattlesnake KHUM Eureka, US 203
2025-08-22 00:05:35 Wait Up KROK Leesville, US 195

Popularity (2025-10-02)

Platform%
No data.