Aaron Watson
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
552,800
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 21:18:11 UTC
Genres
Scores
Biography
Aaron Watson builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, NIGERIA, CANADA. With a heavily male (55%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (27,700 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Wrangler, Cabela's, Ford point to authentic extensions into Merchandise (hats, shirts, etc.), Vinyl records of latest album, Concert tickets and VIP packages. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 552,800 · Engagements 2,756 · Rate 0.5% Posts 1,012 · Views 29,168 · Avg Likes 2,495 · Avg Comments 155 · Avg Views 29,168 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 18-24: 28% 35-44: 19% 45-64: 14% |
Largest: 25-34 (34%); next: 18-24 (28%) |
| Gender Split |
Female: 45% Male: 55% Non-binary/Other: 0% |
Skews male (55%) |
| Top Countries |
UNITED STATES (71%) NIGERIA (5%) CANADA (3%) UNITED KINGDOM (3%) BRAZIL (2%) |
Top regions: UNITED STATES (71%), NIGERIA (5%), CANADA (3%) |
| Platform Engagement | Tiktok: 27,700 avg views/post · Youtube: 1,468 avg views/post | Best reach: Tiktok 27,700 avg views; best engagement: Tiktok 2,410 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise (hats, shirts, etc.)
- Vinyl records of latest album
- Concert tickets and VIP packages
- Music streaming subscriptions
- Online music lessons or workshops
- Collaborative music projects
- Country music festival sponsorships
- Exclusive behind-the-scenes content
Marketing Angles
- Highlight authenticity and traditional roots
- Engage fans through storytelling in music
- Leverage social media for fan interaction
- Create themed playlists for different moods
- Utilize user-generated content for promotions
- Promote Texas culture and lifestyle
Content Themes
- Life stories and personal experiences
- Texas country lifestyle and culture
- Behind-the-scenes of music creation
- Fan stories and testimonials
- Music influences and inspirations
- Collaborations with other artists
Partnership Brands
- Wrangler
- Cabela's
- Ford
- Budweiser
- Bass Pro Shops
- Patagonia
- Levi's
- Nashville Tourism
- Guitar Center
- Red Bull
- Coca-Cola
- American Airlines
- Jack Daniel's
- Yeti
- Tennessee Whiskey
- Outdoor Voices
- Country Living Magazine
- Spotify
- Apple Music
- YouTube
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Aaron Watson
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 21:18:53 | Outta Style | 92.3 The Moose | Green River, NC, US | 11 |
| 2025-08-22 21:10:44 | Outta Style | Chris Country Radio | York, GB | 207 |
| 2025-08-22 14:21:29 | Amarillo By Morning | KLMO 98.9 FM | San Antonio, US | 178 |
| 2025-08-22 08:01:37 | Amarillo By Morning | KLMO 98.9 FM | San Antonio, US | 177 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |