Aaron Frazer

Aaron Frazer — r&b, funk & soul artist from US.

Frazer's album Into The Blue captures his journey of grief, loneliness, and healing following a cross-country move. The tracks reflect both heartbreak and the…

Influence: 55.11% Fanbase: 28.10% Trending: 68.61% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 19.25% • Very Strong

As of 2025-09-08

174,812

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:25 UTC

Genres

r&b, funk & soulfunkcontemporary r&bsoul

Biography

Frazer's album Into The Blue captures his journey of grief, loneliness, and healing following a cross-country move. The tracks reflect both heartbreak and the celebration of new love, emphasizing the process of remembering the good amidst the pain. Frazer's role as songwriter and multi-instrumentalist shines through in the haunting title track "Into The Blue" and the explosive dance floor anthem "Payback," showcasing a blend of cinematic strings, breakbeats, tambourines, and driving bass lines.

Teaming up with Grammy-winner Alex Goose as co-producer, Frazer delves into sampling for the first time on Into The Blue, drawing from unexpected sources like 90s R&B group Hi-Five. Despite its origins in heartbreak, Frazer hopes the album ultimately leaves listeners with a sense of optimism, highlighting the mix of emotions that come with processing loss and finding new beginnings.

Top Brand Affinities

Report Date: 2025-09-08

Aaron Frazer draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, FRANCE, UNITED KINGDOM. The skew is heavily male (69%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 12,150 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Mixcloud, MOOG, Suavecito makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Aaron Frazer score 1.71% — Moderate bucket.

Brand: MixcloudBrand: MOOGBrand: Suavecito

Followers:174,812

Engagements:2,985

Rate:1.7%

Posts:963

Avg Likes:2,819

Avg Comments:93

Avg Views:13,183

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 174,812 · Engagements 2,985 · Rate 1.7% Posts 963 · Views 13,183 · Avg Likes 2,819 · Avg Comments 93 · Avg Views 13,183	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 23% 35-44: 22% 45-64: 13%	Largest: 25-34 (40%); next: 18-24 (23%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (50%) FRANCE (6%) UNITED KINGDOM (5%) CANADA (4%) SPAIN (4%)	Top regions: UNITED STATES (50%), FRANCE (6%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 1,697 avg likes/post · Tiktok: 12,150 avg views/post · Youtube: 1,033 avg views/post	Best reach: Tiktok 12,150 avg views; best engagement: Instagram 1,697 avg likes

Top Brand Affinities

Mixcloud

Score: 19.25

MOOG

Score: 15.78

Suavecito

Score: 15.53

Tagaz

Score: 12.45

Buick

Score: 12.20

Akai

Score: 10.94

Fred Perry

Score: 10.35

Benihana

Score: 9.89

Sennheiser

Score: 9.07

Glossier

Score: 7.62

Los Angeles Lakers

Score: 7.51

Pioneer

Score: 7.01

Brand	Category	Score
Mixcloud		19.25
MOOG		15.78
Suavecito		15.53
Tagaz		12.45
Buick		12.20
Akai		10.94
Fred Perry		10.35
Benihana		9.89
Sennheiser		9.07
Glossier		7.62
Los Angeles Lakers		7.51
Pioneer		7.01
Bud Light		6.67
Andis		6.51
Coachella		6.40
Paramount Pictures		5.89
iHeartRadio Music Awards		5.36
Cadillac		5.22
Ableton		4.63
Barber Shop Connect		4.44
Spotify Music		4.39
Coors		4.34
Carhartt		4.05
Dr. Martens		3.97
Harley-Davidson		3.80
Lollapalooza		3.70
Leica		3.68
Urban Outfitters		3.63
Verizon		3.62
Beats Electronics		3.60
SoundCloud		3.44
Summit Entertainment		3.31
Chevrolet		3.25
NBC		3.19
Hennessy		3.14
NFL		3.11
Costco		3.09
ESPN		3.07
Columbia Pictures		3.04
Acura		3.01
Budweiser		2.97
Warner Bros		2.96
LEGOLAND		2.78
Vans		2.72
Stüssy		2.71
Nickelodeon		2.71
Kodak		2.63
Showtime		2.62
Emporium		2.56
Cafecito		2.47