99 Neighbors

99 Neighbors

Country: US

Influential: 52.55% Fanbase: 25.42% Trending: 66.12%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

Burton Snowboards • 21.10% • Very Strong

As of 2025-09-08

84,074

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 16:58:12 UTC

Genres

popvermont indiehip-hop & raphip-hop/rapunderground hip hopindie hip hoprapcontemporary hip hophip hoptrap

Scores

Score: DMDB 52.60% | Fanbase 25.40% | Trending 66.10% | CAREER STAGE: MID_LEVEL

Biography

99 Neighbors, a leading indie and alternative rap group, emerged in Burlington, Vermont in 2018 and has since championed inclusivity and self-expression through their music. Comprised of Sam “Maari” Paulino, Hank “HANKNATIVE” Collins, Aidan “Nadia” Nygaard Osby, Connor “conswank” Stankevich, Caleb Hoh, Julian “Anteneh” Segar-Reid, and Jared Fier, the group released their debut album Television in 2019 and followed up with Wherever You’re Going I Hope It’s Great in 2021, earning critical acclaim from various music platforms.

The collective's achievements have led them to establish their independent label, 99 Records, to showcase side projects like Black Knot, a collaborative venture featuring Maari, Juju, and WAHID, one of their frequent collaborators. Their innovative approach to rap music has garnered attention and praise from influencers in the industry, solidifying their position as trailblazers in the genre.
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99 Neighbors Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

99 Neighbors reliably reaches 18-24 & 25-34 audiences in UNITED STATES, CANADA, UNITED KINGDOM. The base is heavily male (78%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (4,168 avg views per post); Instagram layers on depth and replies. The audience sits near Burton Snowboards, Zumiez, SoundCloud, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist 99 Neighbors score 0.64%Low bucket.
Brand: Burton SnowboardsBrand: ZumiezBrand: SoundCloud
Followers:84,074
Engagements:540
Rate:0.6%
Posts:410
Views:5,866
Avg Likes:507
Avg Comments:35
Avg Views:5,866

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 84,074 · Engagements 540 · Rate 0.6%
Posts 410 · Views 5,866 · Avg Likes 507 · Avg Comments 35 · Avg Views 5,866
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 56%
25-34: 30%
13-17: 7%
35-44: 5%
Largest: 18-24 (56%); next: 25-34 (30%)
Gender Split Female: 22%
Male: 78%
Non-binary/Other: 0%
Skews male (78%)
Top Countries UNITED STATES (54%)
CANADA (5%)
UNITED KINGDOM (4%)
AUSTRALIA (3%)
BRAZIL (3%)
Top regions: UNITED STATES (54%), CANADA (5%), UNITED KINGDOM (4%)
Platform Engagement Instagram: 223 avg likes/post · Tiktok: 4,168 avg views/post · Youtube: 1,698 avg views/post Best reach: Tiktok 4,168 avg views; best engagement: Instagram 223 avg likes

Top Brand Affinities

Burton Snowboards
Score: 21.10
Zumiez
Score: 20.61
SoundCloud
Score: 12.56
Ableton
Score: 11.51
Gillette
Score: 9.57
Amazon Music
Score: 9.28
Pro Tools
Score: 8.16
Lollapalooza
Score: 7.74
Coachella
Score: 6.77
Beats Electronics
Score: 6.25
Champion
Score: 6.17
Spotify Music
Score: 5.85
Brand Category Score
Burton Snowboards 21.10
Zumiez 20.61
SoundCloud 12.56
Ableton 11.51
Gillette 9.57
Amazon Music 9.28
Pro Tools 8.16
Lollapalooza 7.74
Coachella 6.77
Beats Electronics 6.25
Champion 6.17
Spotify Music 5.85
Urban Outfitters 5.59
Pioneer 5.31
Verizon 4.52
Coors 4.12
Kodak 4.12
Carhartt 3.93
Gatorade 3.78
Taco Bell 3.66
American Eagle 3.41
Hennessy 3.33
Supreme 3.31
Chrysler 3.26
MTV 3.23
Nickelodeon 3.15
Stüssy 3.13
Vans 2.77
Monster Beverage 2.65
Los Angeles Lakers 2.56
Polaroid 2.50
Dr. Martens 2.49
Budweiser 2.42
Showtime 2.41
Paramount Pictures 2.40
Cadillac 2.38
Timberland 2.28
Lululemon Athletica 2.12
ASOS 2.10
Busch 2.09
A Game of Tones 2.08
Chipotle Mexican Grill 2.01
Target 1.96
Sprite 1.92
Walmart 1.92
NFL 1.85
Tinder 1.85
FashionNova 1.85
NBA 1.83
Fenty beauty 1.83

Official Profiles

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Artist: 99 Neighbors

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-22)

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Aired At Song Station Location Duration (s)
2025-08-22 15:55:51 Lock N Key KHOL Jackson Hole, US 219

Popularity (2025-10-02)

Platform%
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