Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,013,100
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-10-07 18:48:18 UTC
Genres
Biography
During their break, members pursued individual projects, with Nick Lachey gaining visibility through his marriage to Jessica Simpson and subsequent TV appearances, while Drew Lachey won Dancing with the Stars. Timmons appeared on reality TV, and Jeffre ran for office in Cincinnati. The group's reunion in 2012 led to continued touring and new releases, showcasing their enduring appeal to fans of '90s pop music.
98º reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, PHILIPPINES, INDONESIA. The demographic tilt is heavily female (64%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 155,700 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,013,100 · Engagements 2,459 · Rate 0.2% Posts 192 · Views 157,232 · Avg Likes 2,269 · Avg Comments 54 · Avg Views 157,232 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 37% 35-44: 13% 13-17: 4% |
Largest: 25-34 (43%); next: 18-24 (37%) |
| Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
| Top Countries |
UNITED STATES (31%) PHILIPPINES (26%) INDONESIA (6%) CANADA (5%) NIGERIA (4%) |
Top regions: UNITED STATES (31%), PHILIPPINES (26%), INDONESIA (6%) |
| Platform Engagement | Tiktok: 155,700 avg views/post · Youtube: 1,532 avg views/post | Best reach: Tiktok 155,700 avg views; best engagement: Tiktok 2,153 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: 98º
The map shows every radio station that aired 98º today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 22:11:50 | Thank God I Found You | Ado | Paris, FR | 249 |
| 2025-08-22 21:10:44 | Because of You | Power 98 FM | Singapore, SG | 223 |
| 2025-08-22 20:56:53 | I Do (Cherish You) | One FM 91.3 | Singapore, SG | 218 |
| 2025-08-22 16:27:36 | Give Me Just One Night (Una noche) | WDJQ-FM (Q92 Radio) | Alliance, OH, US | 193 |
| 2025-08-22 16:09:20 | Thank God I Found You | 88.3 JIA FM | Singapore, SG | 251 |
| 2025-08-22 13:49:07 | Invisible Man | 99.1 Delta FM | Jakarta, ID | 272 |
| 2025-08-22 12:25:37 | Because of You (acoustic) | 96.3 Easy Rock | Manila, PH | 190 |
| 2025-08-22 10:23:06 | Because of You | Power 98 FM | Singapore, SG | 224 |
| 2025-08-22 10:21:43 | I Do (Cherish You) | Wish 107.5 | Manila, PH | 27 |
| 2025-08-22 10:12:48 | True to Your Heart | Radio Decibel | Hilversum, NL | 238 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
