80purppp
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
183,507
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 20:04:49 UTC
Genres
Scores
Biography
80purppp is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, AUSTRALIA. The audience is heavily male (67%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (22,650 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to Value Village, Amazon Music, Warner Music points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 183,507 · Engagements 669 · Rate 0.4% Posts 471 · Views 23,189 · Avg Likes 607 · Avg Comments 51 · Avg Views 23,189 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 25% 13-17: 11% 35-44: 6% |
Largest: 18-24 (56%); next: 25-34 (25%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED STATES (39%) UNITED KINGDOM (6%) AUSTRALIA (5%) POLAND (5%) CANADA (5%) |
Top regions: UNITED STATES (39%), UNITED KINGDOM (6%), AUSTRALIA (5%) |
| Platform Engagement | Instagram: 267 avg likes/post · Tiktok: 22,650 avg views/post · Youtube: 539 avg views/post | Best reach: Tiktok 22,650 avg views; best engagement: Tiktok 316 avg likes |
Top Brand Affinities
Value Village
Amazon Music
Warner Music
Live Nation
Champion
Arc'teryx
Pro Tools
SoundCloud
Pioneer
Ableton
Urban Outfitters
Maison Margiela
| Brand | Category | Score |
|---|---|---|
| Value Village | 57.92 | |
| Amazon Music | 26.91 | |
| Warner Music | 23.09 | |
| Live Nation | 21.11 | |
| Champion | 11.93 | |
| Arc'teryx | 10.94 | |
| Pro Tools | 10.20 | |
| SoundCloud | 8.81 | |
| Pioneer | 7.59 | |
| Ableton | 7.19 | |
| Urban Outfitters | 6.52 | |
| Maison Margiela | 6.48 | |
| American Eagle | 5.76 | |
| Beats Electronics | 5.22 | |
| NHL | 4.93 | |
| Spotify Music | 4.70 | |
| boohoo | 4.62 | |
| Coach | 4.53 | |
| iHeartRadio Music Awards | 4.45 | |
| Budweiser | 4.19 | |
| Coachella | 4.13 | |
| ASOS | 4.09 | |
| Lululemon Athletica | 3.87 | |
| Dr. Martens | 3.82 | |
| Kodak | 3.80 | |
| GAP | 3.47 | |
| The North Face | 3.41 | |
| Lollapalooza | 3.40 | |
| Stüssy | 3.33 | |
| shein | 3.32 | |
| Supreme | 3.26 | |
| Carhartt | 3.10 | |
| Hennessy | 3.07 | |
| Sprite | 3.06 | |
| Gundam | 3.04 | |
| SheInside | 2.60 | |
| A Game of Tones | 2.60 | |
| Hollister Co | 2.51 | |
| Warner Bros | 2.50 | |
| Fenty beauty | 2.47 | |
| H&M | 2.42 | |
| MTV | 2.41 | |
| Sunnies Studios | 2.30 | |
| Los Angeles Lakers | 2.26 | |
| Timberland | 2.19 | |
| Chrysler | 2.08 | |
| NBA | 2.06 | |
| McDonald's | 2.03 | |
| Calvin Klein | 2.02 | |
| Sneakerhead | 2.00 |
Official Profiles
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LoginArtist: 80purppp
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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