6LACK
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
4,756,080
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 19:00:06 UTC
Genres
Scores
Biography
In 2018, 6LACK received Grammy nominations in two categories for Best Urban Contemporary Album and Best Rap/Song Performance, showcasing his growing acclaim and success in the music industry. With a unique blend of R&B and Hip Hop influences, 6LACK's music resonates with audiences and critics alike, solidifying his position as a rising star in the contemporary music scene.
6LACK keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, SOUTH AFRICA. The composition is heavily male (59%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 111,100 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Palm Angels, Amazon Music, boohoo supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,756,080 · Engagements 64,286 · Rate 1.4% Posts 701 · Views 113,800 · Avg Likes 62,917 · Avg Comments 430 · Avg Views 113,800 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 31% 13-17: 7% 35-44: 4% |
Largest: 18-24 (57%); next: 25-34 (31%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED STATES (38%) BRAZIL (6%) SOUTH AFRICA (5%) UNITED KINGDOM (4%) NIGERIA (3%) |
Top regions: UNITED STATES (38%), BRAZIL (6%), SOUTH AFRICA (5%) |
| Platform Engagement | Instagram: 47,636 avg likes/post · Tiktok: 111,100 avg views/post · Youtube: 2,700 avg views/post | Best reach: Tiktok 111,100 avg views; best engagement: Instagram 47,636 avg likes |
Top Brand Affinities
Palm Angels
Amazon Music
boohoo
Pro Tools
Alexander McQueen
Coach
JACQUEMUS
Ableton
MISSGUIDED
SoundCloud
FashionNova
Champion
| Brand | Category | Score |
|---|---|---|
| Palm Angels | Apparel & Fashion | 12.75 |
| Amazon Music | Entertainment & Media | 11.04 |
| boohoo | Apparel & Fashion | 8.49 |
| Pro Tools | Tools, DIY & Garden | 8.45 |
| Alexander McQueen | Apparel & Fashion | 8.24 |
| Coach | Accessories (Bags, Eyewear, Etc.) | 7.75 |
| JACQUEMUS | Apparel & Fashion | 7.24 |
| Ableton | Audio & Music Gear | 7.11 |
| MISSGUIDED | Apparel & Fashion | 6.67 |
| SoundCloud | Entertainment | 6.65 |
| FashionNova | Apparel & Fashion | 6.27 |
| Champion | Apparel & Fashion | 6.18 |
| Vivienne Westwood | Apparel & Fashion | 5.36 |
| Hennessy | Alcoholic Beverages | 5.35 |
| ULTA Beauty | Beauty & Personal Care | 5.26 |
| iHeartRadio Music Awards | Entertainment | 5.00 |
| Fenty beauty | Beauty & Personal Care | 4.99 |
| Beats Electronics | Audio & Music Gear | 4.98 |
| Loewe | Apparel & Fashion | 4.85 |
| Steve Madden | Apparel & Fashion | 4.83 |
| Verizon | Telecom & Internet Services | 4.45 |
| Nice Kicks | Apparel & Fashion | 4.43 |
| Dr. Martens | Apparel & Fashion | 4.36 |
| BALMAIN | Apparel & Fashion | 4.30 |
| American Eagle | Apparel & Fashion | 4.11 |
| ESPN | Entertainment & Media | 4.10 |
| Kodak | Cameras & Photography | 4.07 |
| Coachella | Apparel & Fashion | 3.69 |
| MTV | Entertainment | 3.68 |
| Sneakerhead | Footwear | 3.59 |
| OLD NAVY | Apparel & Fashion | 3.32 |
| Urban Outfitters | Apparel & Fashion | 3.28 |
| Philips | Consumer Electronics | 3.27 |
| Marc Jacobs | Apparel & Fashion | 3.22 |
| Los Angeles Lakers | Sports & Outdoors | 3.16 |
| Spotify Music | Entertainment & Media | 3.11 |
| Forever 21 | Apparel & Fashion | 3.09 |
| Supreme | Apparel & Fashion | 2.98 |
| ASOS | Apparel & Fashion | 2.88 |
| NARS Cosmetics | Beauty & Personal Care | 2.79 |
| TOM FORD | Luxury & Designer | 2.77 |
| NBA | Sports & Outdoors | 2.73 |
| shein | Apparel & Fashion | 2.71 |
| Stüssy | Apparel & Fashion | 2.69 |
| Timberland | Apparel & Fashion | 2.68 |
| Victoria's Secret | Apparel & Fashion | 2.63 |
| Fila | Apparel & Fashion | 2.62 |
| Lollapalooza | Entertainment | 2.60 |
| H&M | Apparel & Fashion | 2.55 |
| Benefit Cosmetics | Beauty & Personal Care | 2.48 |
Official Profiles
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LoginArtist: 6LACK
The map shows every radio station that aired 6LACK today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-29)
Total: 18,620,990
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
13,069,970 | 70.19% |
| [+] |
Audiomack |
4,759,390 | 25.56% |
| [+] |
Pandora |
522,175 | 2.80% |
| [+] |
Yandex |
267,299 | 1.44% |
| [+] |
Jiosaavn |
2,156 | 0.01% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 22:05:54 | OTW | La X 103.9 FM | Bogotá, CO | 247 |
| 2025-08-22 21:49:22 | NRICH (feat. 6LACK & Eryn Allen Kane) | Radio X | Basel, CH | 278 |
| 2025-08-22 21:37:29 | HARD TRUTHS | WDKX-FM | Rochester, NY, US | 141 |
| 2025-08-22 21:11:06 | 6LESSINGS | WRSV | Rocky Mount, NC, US | 155 |
| 2025-08-22 20:30:17 | HARD TRUTHS | LITT Hip-Hop | Los Angeles, US | 142 |
| 2025-08-22 20:09:22 | HARD TRUTHS | WBTJ | Richmond, VA, US | 140 |
| 2025-08-22 20:02:13 | HARD TRUTHS | KHTE The Box 96.5 FM | Little Rock, US | 139 |
| 2025-08-22 19:47:05 | HARD TRUTHS | Mouv' R'n'B | Paris, FR | 135 |
| 2025-08-22 19:37:19 | HARD TRUTHS | WQUE | New Orleans, LA, US | 132 |
| 2025-08-22 18:35:10 | OTW | Virgin Radio - Oman | Mascate, OM | 249 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |