49 Winchester

49 Winchester

Country: US | Gender: male

Influence: 57.51% Fanbase: 36.36% Trending: 68.08% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Miller Lite • 36.07% • Very Strong

As of 2025-09-08

195,640

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 18:49:21 UTC

Genres

countrycountryamericanroots americana

Biography

Originating from the small town of Castlewood, Virginia, 49 Winchester was formed by Isaac Gibson, Chase Chafin, and Bus Shelton, who decided to pursue music beyond their hometown. Their latest album, Leavin’ This Holler, marks their fifth studio release and features collaborations with producer Stewart Myers, the Czech National Symphony Orchestra, and other talented musicians.

Over the past decade, 49 Winchester has garnered recognition in the country, Americana, and rock music scenes for their bold attitude and determination to rise above their humble beginnings in Appalachia. Despite their growing success, the band remains rooted in their rural origins, with frontman Isaac Gibson reflecting on the importance of appreciating life's simple pleasures as they navigate their musical journey.

49 Winchester Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

49 Winchester speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, CANADA. Composition is heavily male (76%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (6,851 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Miller Lite, Ampeg, Ariat, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist 49 Winchester score 0.80%Low bucket.
Brand: Miller LiteBrand: AmpegBrand: Ariat
Followers:195,640
Engagements:1,563
Rate:0.8%
Posts:1,161
Views:8,204
Avg Likes:1,513
Avg Comments:26
Avg Views:8,204

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 195,640 · Engagements 1,563 · Rate 0.8%
Posts 1,161 · Views 8,204 · Avg Likes 1,513 · Avg Comments 26 · Avg Views 8,204
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 32%
18-24: 25%
35-44: 21%
45-64: 18%
Largest: 25-34 (32%); next: 18-24 (25%)
Gender Split Female: 24%
Male: 76%
Non-binary/Other: 0%
Skews male (76%)
Top Countries UNITED STATES (77%)
UNITED KINGDOM (4%)
CANADA (2%)
ITALY (2%)
NIGERIA (2%)
Top regions: UNITED STATES (77%), UNITED KINGDOM (4%), CANADA (2%)
Platform Engagement Instagram: 947 avg likes/post · Tiktok: 6,851 avg views/post · Youtube: 1,353 avg views/post Best reach: Tiktok 6,851 avg views; best engagement: Instagram 947 avg likes

Top Brand Affinities

Miller Lite
Score: 36.07
Ampeg
Score: 31.69
Ariat
Score: 22.27
Tagaz
Score: 17.63
Kroger
Score: 17.18
Barstool Sports
Score: 15.74
Quaker Foods and Snacks
Score: 15.24
Amazon Music
Score: 14.52
Coors
Score: 14.41
Houston Livestock Show and Rodeo
Score: 13.93
Jim Beam
Score: 12.17
Busch
Score: 10.57
Brand Category Score
Miller Lite 36.07
Ampeg 31.69
Ariat 22.27
Tagaz 17.63
Kroger 17.18
Barstool Sports 15.74
Quaker Foods and Snacks 15.24
Amazon Music 14.52
Coors 14.41
Houston Livestock Show and Rodeo 13.93
Jim Beam 12.17
Busch 10.57
Stihl 9.83
Carhartt 9.81
Paramount Pictures 9.55
Bud Light 8.64
Lowe's 8.53
Margaritaville 7.35
Jameson 7.00
Free People 7.00
Spotify Music 7.00
Budweiser 6.80
Cadillac 6.36
Verizon 5.77
Heinz 5.54
GMC 5.52
Husqvarna Motorcycles 5.32
Harley-Davidson 5.28
FedEx 5.23
Pilsner Urquell 4.74
NBC 4.56
Holden 4.54
Kickstarter 4.38
Monster Beverage 4.12
NHL 4.11
Chick-fil-A 4.10
Nixon 4.07
American Eagle 4.00
Taco Bell 3.88
Lollapalooza 3.75
Walmart 3.75
ESPN 3.63
WWE 3.61
Philips 3.58
Chevrolet 3.56
Jack Daniels 3.43
Jeep 3.20
Ford 2.98
A Game of Tones 2.96
Chrysler 2.96

Official Profiles

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Artist: 49 Winchester

Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-22 19:26:44 Hillbilly Happy Classic 21 Houffalize, BE 247
2025-08-22 16:42:46 Fast Asleep Outlaw Country Washington, D.C., US 272
2025-08-22 16:42:37 Make It Count WMOT Nashville, US 234
2025-08-22 05:15:24 Damn Darlin' Star FM Berlin, DE 4
2025-08-22 04:50:29 Rest of My Days 90.1 KUWP Powell/Cody (Wyoming Sounds) Cody, US 203
2025-08-22 04:01:25 Make It Count WNRN Richmond, US 231

Popularity (2025-10-06)

Platform%
No data.

Trending Artist