Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,499,478
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 17:14:50 UTC
Genres
Scores
Biography
450 maintains consistent pull among 18-24 & 25-34 audiences across JAMAICA, UNITED STATES, UNITED KINGDOM. The audience leans heavily male (57%), so brand cues around style and status perform well. The clearest reach is on Youtube with 169,611 avg views per post; Instagram functions as the community touchpoint. Affinity with Clarks, boohoo, MISSGUIDED makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,499,478 · Engagements 25,310 · Rate 1.7% Posts 885 · Views 237,961 · Avg Likes 23,680 · Avg Comments 896 · Avg Views 237,961 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 35% 13-17: 7% 35-44: 4% |
Largest: 18-24 (54%); next: 25-34 (35%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
JAMAICA (49%) UNITED STATES (29%) UNITED KINGDOM (5%) CANADA (3%) TRINIDAD & TOBAGO (2%) |
Top regions: JAMAICA (49%), UNITED STATES (29%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 10,577 avg likes/post · Tiktok: 68,350 avg views/post · Youtube: 169,611 avg views/post | Best reach: Youtube 169,611 avg views; best engagement: Instagram 10,577 avg likes |
Top Brand Affinities
Clarks
boohoo
MISSGUIDED
Margaritaville
Palm Angels
Hennessey
True Religion
Amazon Music
Alexander Wang
Hennessy
Nasty Gal
Foot Locker
| Brand | Category | Score |
|---|---|---|
| Clarks | 23.76 | |
| boohoo | 19.13 | |
| MISSGUIDED | 15.57 | |
| Margaritaville | 15.56 | |
| Palm Angels | 14.04 | |
| Hennessey | 13.52 | |
| True Religion | 13.11 | |
| Amazon Music | 11.36 | |
| Alexander Wang | 11.26 | |
| Hennessy | 10.99 | |
| Nasty Gal | 10.41 | |
| Foot Locker | 9.25 | |
| River Island | 9.24 | |
| FashionNova | 7.49 | |
| JACQUEMUS | 6.91 | |
| ASOS | 6.84 | |
| Tory Burch | 6.81 | |
| SoundCloud | 6.40 | |
| Campari | 5.63 | |
| Moncler | 5.28 | |
| American Airlines | 5.15 | |
| Coach | 5.14 | |
| Champion | 5.10 | |
| shein | 5.01 | |
| Alexander McQueen | 4.92 | |
| Moschino | 4.57 | |
| Steve Madden | 4.27 | |
| Marc Jacobs | 4.17 | |
| SheInside | 3.93 | |
| Christian Louboutin | 3.87 | |
| Iberostar Hotels & Resorts | 3.81 | |
| American Eagle | 3.57 | |
| Primark | 3.48 | |
| FOREX | 3.44 | |
| OLD NAVY | 3.33 | |
| Topshop | 3.32 | |
| Timberland | 3.18 | |
| Beats Electronics | 3.07 | |
| Spotify Music | 3.02 | |
| Fendi | 2.87 | |
| NARS Cosmetics | 2.73 | |
| Polo Ralph Lauren | 2.58 | |
| GIVENCHY | 2.55 | |
| Forever 21 | 2.45 | |
| Anastasia Beverly Hills | 2.28 | |
| Sneakerhead | 2.17 | |
| Reebok | 2.08 | |
| Hollister Co | 2.08 | |
| Puma | 2.07 | |
| Paypal | 2.03 |
Official Profiles
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LoginArtist: 450
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 20:53:40 | Wild n Rich | NRJ ANTILLES | Basse-Terre, GP | 164 |
| 2025-08-22 20:15:19 | No Patience | Zip FM | Kingston, JM | 106 |
| 2025-08-22 07:19:27 | Wild n Rich | NRJ ANTILLES | Basse-Terre, GP | 164 |
| 2025-08-22 06:06:58 | Overwhelming | Zip FM | Kingston, JM | 34 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |