44phantom

44phantom

Country: US | Gender: male

Influence: 49.42% Fanbase: 22.07% Trending: 63.10% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Hot Topic • 14.41% • Very Strong

As of 2025-09-09

78,657

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-07 18:41:45 UTC

Genres

poppopmainstream pophip-hop & rapemo rapsad rap

Biography

22-year-old Brayton Mathews, known as 44phantom, hails from Oklahoma and channels personal pain into emotive, relatable music. His upcoming EP, scheduled for release this summer under Cecil Park Records, delves into the theme of acceptance through a raw, eclectic sound influenced by the likes of Def Leppard, Lil Wayne, Nirvana, Post Malone, and Phoebe Bridgers. Transitioning from performing in local bars to signing with Columbia Records and collaborating with Machine Gun Kelly, 44phantom emerges as a promising artist offering a poignant coming-of-age soundtrack that resonates with vulnerability and resilience. His trajectory solidifies him as a determined and ambitious talent in the music industry.

44phantom Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

44phantom reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, UNITED KINGDOM, INDIA. The demographic tilt is female-leaning (52%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 1,690 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Hot Topic, Barstool Sports, Amazon Music suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist 44phantom score 3.17%Very Strong bucket.
Brand: Hot TopicBrand: Barstool SportsBrand: Amazon Music
Followers:78,657
Engagements:2,490
Rate:3.2%
Posts:244
Views:1,690
Avg Likes:2,461
Avg Comments:68
Avg Views:1,690

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 78,657 · Engagements 2,490 · Rate 3.2%
Posts 244 · Views 1,690 · Avg Likes 2,461 · Avg Comments 68 · Avg Views 1,690
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 63%
25-34: 22%
13-17: 10%
35-44: 4%
Largest: 18-24 (63%); next: 25-34 (22%)
Gender Split Female: 52%
Male: 48%
Non-binary/Other: 0%
Skews female (52%)
Top Countries UNITED STATES (85%)
UNITED KINGDOM (5%)
INDIA (2%)
GERMANY (2%)
SOUTH AFRICA (2%)
Top regions: UNITED STATES (85%), UNITED KINGDOM (5%), INDIA (2%)
Platform Engagement Instagram: 2,291 avg likes/post · Tiktok: 1,690 avg views/post Best reach: Tiktok 1,690 avg views; best engagement: Instagram 2,291 avg likes

Top Brand Affinities

Hot Topic
Score: 14.41
Barstool Sports
Score: 10.35
Amazon Music
Score: 9.68
SoundCloud
Score: 8.09
Ableton
Score: 7.98
Pro Tools
Score: 7.63
Dr. Martens
Score: 6.63
Urban Outfitters
Score: 5.67
iHeartRadio Music Awards
Score: 4.99
Spotify Music
Score: 4.87
boohoo
Score: 4.58
Beats Electronics
Score: 4.58
Brand Category Score
Hot Topic 14.41
Barstool Sports 10.35
Amazon Music 9.68
SoundCloud 8.09
Ableton 7.98
Pro Tools 7.63
Dr. Martens 6.63
Urban Outfitters 5.67
iHeartRadio Music Awards 4.99
Spotify Music 4.87
boohoo 4.58
Beats Electronics 4.58
Steve Madden 4.44
Bud Light 4.37
Coachella 4.19
Coors 4.11
Lollapalooza 4.09
American Eagle 4.05
Taco Bell 3.71
Monster Beverage 3.59
ESPN 3.50
ASOS 3.36
Chrysler 3.23
Busch 3.10
Fenty beauty 2.69
Nickelodeon 2.60
Walmart 2.59
MTV 2.52
Hollister Co 2.50
Lululemon Athletica 2.49
Urban Decay Cosmetics 2.48
Gymshark 2.39
Kylie Cosmetics 2.29
AMC 2.25
Carhartt 2.24
Bershka 2.23
Polo Ralph Lauren 2.14
Budweiser 2.12
Kodak 2.12
Vans 2.02
Paramount Pictures 2.02
Timberland 1.99
Too Faced Cosmetics 1.99
shein 1.98
Victoria's Secret 1.94
The North Face 1.91
Primark 1.90
Showtime 1.90
Pixar 1.90
FashionNova 1.87

Official Profiles

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Artist: 44phantom

Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-07)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-06)

Platform%
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