38 Spesh

38 Spesh — hip-hop & rap artist from US.

38 Spesh, a prominent figure in the New York state underground scene post-2000, is known for his gritty street narratives and boom-bap style. With a…

Influential: 55.04% Fanbase: 21.63% Trending: 71.74% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 65.00% • Very Strong

As of 2025-08-16

176,240

Social Media Followers

As of 2025-08-16

00:00:00

Hours Airplay

2025-10-07 16:53:06 UTC

Genres

hip-hop & raphip-hop/rapboom bapupstate ny rapcontemporary hip hophip hop

Biography

38 Spesh, a prominent figure in the New York state underground scene post-2000, is known for his gritty street narratives and boom-bap style. With a discography that includes projects like Time Served (2012) and collaborations with fellow Upstate artists such as Benny the Butcher and Che Noir, he has solidified his place in the hip-hop community. Influenced by legends like Kool G Rap and Ghostface Killah, 38 Spesh's music reflects his raw and authentic storytelling.

Originally known as 38 Special, the rapper and producer has been active since the early 2000s, gaining recognition through collaborations with DJ Green Lantern and headlining various mixtapes. Despite a brief hiatus due to imprisonment, 38 Spesh made a strong comeback in 2012 with Time Served and continued to release a steady stream of projects throughout the decade. His work with artists like Benny the Butcher and Kool G Rap, as well as his own solo tapes like A Bullet for Every Heathen, have showcased his versatility and dedication to the craft.

Top Brand Affinities

Report Date: 2025-08-16

38 Spesh is already in the conversation with 25-34 & 35-44 audiences in UNITED STATES, CANADA, UNITED KINGDOM. The audience is heavily male (84%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (1,181 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to Akai, Spinrilla, Amazon Music points directly to Merchandise collaborations with streetwear brands, Exclusive vinyl releases, Music production software bundles. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist 38 Spesh score 0.67% — Low bucket.

Brand: AkaiBrand: SpinrillaBrand: Amazon Music Product: Merchandise collaborations with streetwear brandsProduct: Exclusive vinyl releasesProduct: Music production software bundles

Followers:176,240

Engagements:1,181

Rate:0.7%

Posts:393

Avg Likes:1,181

Avg Comments:66

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 176,240 · Engagements 1,181 · Rate 0.7% Posts 393 · Views 0 · Avg Likes 1,181 · Avg Comments 66 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 35-44: 33% 18-24: 13% 45-64: 6%	Largest: 25-34 (46%); next: 35-44 (33%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	UNITED STATES (82%) CANADA (3%) UNITED KINGDOM (2%) SOUTH AFRICA (1%) ITALY (1%)	Top regions: UNITED STATES (82%), CANADA (3%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 1,181 avg likes/post	best engagement: Instagram 1,181 avg likes

Top Brand Affinities

Akai

Consumer Electronics

Score: 65.00

Spinrilla

Entertainment & Media

Score: 44.28

Amazon Music

Entertainment & Media

Score: 25.40

Mixcloud

Entertainment & Media

Score: 25.15

Pro Tools

Tools, DIY & Garden

Score: 23.20

True Religion

Apparel & Fashion

Score: 21.50

WNBA

Sports & Outdoors

Score: 18.65

Beats Electronics

Audio & Music Gear

Score: 18.31

SoundCloud

Entertainment & Media

Score: 14.90

New Era

Apparel & Fashion

Score: 14.45

Ableton

Audio & Music Gear

Score: 14.04

Hennessy

Alcoholic Beverages

Score: 12.97

Recommendations

Products & Services

Merchandise collaborations with streetwear brands
Exclusive vinyl releases
Music production software bundles
Live concert streaming services
Collaborative mixtapes with emerging artists
Hip-hop themed podcasts
Branded headphones or audio gear
Music video production services

Marketing Angles

Highlighting authentic storytelling in music
Emphasizing collaborations with well-known artists
Leveraging nostalgia for 90s hip-hop culture
Creating content around the underground hip-hop scene
Utilizing social media for fan engagement
Promoting live performances and tours

Content Themes

Behind-the-scenes of music production
Street culture and lifestyle
Artist influences and inspirations
Fan stories and testimonials
Music industry insights
Collaborative projects with other artists

Partnership Brands

Akai
Spinrilla
Amazon Music
Mixcloud
Pro Tools
True Religion
Beats Electronics
SoundCloud
Hennessy
ESPN
MTV
Pioneer
Foot Locker
Carhartt
Supreme
Universal
WWE
Nike
Adidas
Champion
New Era

Brand	Category	Score
Akai	Consumer Electronics	65.00
Spinrilla	Entertainment & Media	44.28
Amazon Music	Entertainment & Media	25.40
Mixcloud	Entertainment & Media	25.15
Pro Tools	Tools, DIY & Garden	23.20
True Religion	Apparel & Fashion	21.50
WNBA	Sports & Outdoors	18.65
Beats Electronics	Audio & Music Gear	18.31
SoundCloud	Entertainment & Media	14.90
New Era	Apparel & Fashion	14.45
Ableton	Audio & Music Gear	14.04
Hennessy	Alcoholic Beverages	12.97
iHeartRadio Music Awards	Entertainment	12.49
CNN	Entertainment & Media	9.84
ESPN	Entertainment	9.67
Sneakerhead	Footwear	9.35
Sneaker News	Footwear	8.29
Benihana	Restaurants & Food Service	8.14
Spotify Music	Entertainment & Media	8.11
Timberland	Apparel & Fashion	8.04
NBA	Sports & Outdoors	7.14
Los Angeles Lakers	Sports & Outdoors	7.09
Maybach	Automotive	6.95
Polo Ralph Lauren	Apparel & Fashion	6.78
Foot Locker	Apparel & Fashion	6.76
NFL	Sports & Outdoors	6.65
MTV	Entertainment	6.59
Pioneer	Audio & Music Gear	6.59
Clarks	Footwear	6.30
Andis	Beauty & Personal Care	6.16
Alexander McQueen	Apparel & Fashion	6.06
Nice Kicks	Apparel & Fashion	5.70
Sole Collector	Apparel & Fashion	5.69
Champion	Apparel & Fashion	5.55
Barber Shop Connect	Beauty & Personal Care	5.25
Kickstagram	Apparel & Fashion	5.25
Warner Bros	Entertainment	5.00
Kodak	Cameras & Photography	4.62
Supreme	Apparel & Fashion	4.50
Verizon	Telecom & Internet Services	4.47
Sega	Entertainment	4.45
Carhartt	Apparel & Fashion	4.43
Universal	Entertainment	4.22
Mortal Kombat	Gaming & Esports (Software/Titles)	4.19
Moncler	Apparel & Fashion	4.04
FedEx	Travel & Hospitality	3.91
Versace	Apparel & Fashion	3.88
Guess	Apparel & Fashion	3.82
Stüssy	Apparel & Fashion	3.72
WWE	Entertainment	3.70