38 Special
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-11-10
177,890
Social Media Followers
As of 2025-11-10
00:00:00
Hours Airplay
2025-12-28 14:13:20 UTC
Genres
Biography
The Jacksonville-based band, featuring members like Jeff Carlisi and Don Barnes, signed with A&M Records in 1977 and released their self-titled debut. Building a following through constant touring, they found success with albums like 1979's Rockin' Into the Night and 1981's Wild-Eyed Southern Boys, which produced hits like "Hold On Loosely" and "Caught Up in You." After lineup changes and a shift towards a more polished sound, .38 Special's popularity peaked with the release of their final big hit, 1989's Rock & Roll Strategy. Despite subsequent album releases and lineup adjustments, the band's commercial success declined, leading to their eventual retirement in the early '90s.
38 Special speaks to 45-64 & 35-44 audiences with measurable traction in UNITED STATES, CANADA, BRAZIL. Composition is heavily male (66%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (5,292 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Marshall, Live Nation, Ampeg, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 177,890 · Engagements 673 · Rate 0.4% Posts 309 · Views 5,292 · Avg Likes 657 · Avg Comments 24 · Avg Views 5,292 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 46% 35-44: 26% 25-34: 23% 18-24: 5% |
Largest: 45-64 (46%); next: 35-44 (26%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (64%) CANADA (6%) BRAZIL (6%) COLOMBIA (2%) MEXICO (2%) |
Top regions: UNITED STATES (64%), CANADA (6%), BRAZIL (6%) |
| Platform Engagement | Instagram: 438 avg likes/post · Youtube: 5,292 avg views/post | Best reach: Youtube 5,292 avg views; best engagement: Instagram 438 avg likes |
Top Brand Affinities
Marshall
Live Nation
Ampeg
Miller Lite
Verizon
Publix
Margaritaville
Delta
NBC
FOX
Bud Light
Monster Beverage
| Brand | Category | Score |
|---|---|---|
| Marshall | 48.20 | |
| Live Nation | 45.60 | |
| Ampeg | 33.34 | |
| Miller Lite | 20.71 | |
| Verizon | 12.80 | |
| Publix | 12.28 | |
| Margaritaville | 10.34 | |
| Delta | 9.79 | |
| NBC | 8.83 | |
| FOX | 8.72 | |
| Bud Light | 8.66 | |
| Monster Beverage | 8.66 | |
| DeLorean Motor Company | 8.63 | |
| Pro Tools | 8.18 | |
| Columbia Pictures | 7.68 | |
| Busch | 7.56 | |
| MTV | 7.32 | |
| iHeartRadio Music Awards | 6.92 | |
| Kroger | 6.91 | |
| Bose | 6.43 | |
| Reese's | 6.26 | |
| Paramount Pictures | 6.20 | |
| NHL | 6.20 | |
| FedEx | 5.98 | |
| Harley-Davidson | 5.83 | |
| Walgreens | 5.65 | |
| Hot Topic | 5.24 | |
| Budweiser | 5.10 | |
| Walmart | 5.06 | |
| Gillette | 4.97 | |
| The Home Depot | 4.92 | |
| GMC | 4.61 | |
| Chick-fil-A | 4.61 | |
| NFL | 4.58 | |
| ESPN | 4.49 | |
| Coors | 4.37 | |
| Tesla Motors | 4.36 | |
| Comedy Central | 4.20 | |
| Bandai Namco | 4.06 | |
| Heinz | 4.02 | |
| Spotify Music | 3.92 | |
| eBay | 3.80 | |
| Dodge | 3.76 | |
| CNN | 3.70 | |
| Chevrolet | 3.70 | |
| Nickelodeon | 3.58 | |
| Pixar | 3.54 | |
| Taco Bell | 3.51 | |
| Cadillac | 3.32 | |
| Target | 3.27 |
Official Profiles
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LoginArtist: 38 Special
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-12 03:00 UTC | 38 Special | Niswonger Performing Arts Center | Greeneville, United States | |
| 2026-02-15 23:00 UTC | Thunder by the Bay Music & Motorcycle Festival 2026 | Sarasota Fairgrounds | Sarasota, United States | — |















