38 Special

38 Special

Country: US

Influence: 67.23% Fanbase: 49.59% Trending: 76.05% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Marshall • 48.20% • Very Strong

As of 2025-11-10

177,890

Social Media Followers

As of 2025-11-10

00:00:00

Hours Airplay

2025-12-28 14:13:20 UTC

Genres

poppopcountrycountry rockrockrockpop rockalbum rockhard rocksouthern rocksoft rockclassic rockmellow goldfolk & traditionalfolk rock

Biography

Formed in 1975 by vocalist Donnie Van Zant, .38 Special initially followed the Southern rock sound of bands like the Allman Brothers and Lynyrd Skynyrd. Transitioning to a blend of country-fried blues-rock and arena-ready hard rock in the early '80s, the band achieved success with hits like "Caught Up in You" and "Hold On Loosely." However, their popularity waned in the late '80s due to changing music trends, with their biggest hit being the 1989 ballad "Second Chance." Despite lineup changes and label shifts, .38 Special continued to tour and release music until the early '90s when they retired to the oldies circuit.

The Jacksonville-based band, featuring members like Jeff Carlisi and Don Barnes, signed with A&M Records in 1977 and released their self-titled debut. Building a following through constant touring, they found success with albums like 1979's Rockin' Into the Night and 1981's Wild-Eyed Southern Boys, which produced hits like "Hold On Loosely" and "Caught Up in You." After lineup changes and a shift towards a more polished sound, .38 Special's popularity peaked with the release of their final big hit, 1989's Rock & Roll Strategy. Despite subsequent album releases and lineup adjustments, the band's commercial success declined, leading to their eventual retirement in the early '90s.

38 Special Marketing Affinity & Brand Fit Data

Report Date: 2025-11-10

38 Special speaks to 45-64 & 35-44 audiences with measurable traction in UNITED STATES, CANADA, BRAZIL. Composition is heavily male (66%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (5,292 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Marshall, Live Nation, Ampeg, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist 38 Special score 0.38%Low bucket.
Brand: MarshallBrand: Live NationBrand: Ampeg
Followers:177,890
Engagements:673
Rate:0.4%
Posts:309
Views:5,292
Avg Likes:657
Avg Comments:24
Avg Views:5,292

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 177,890 · Engagements 673 · Rate 0.4%
Posts 309 · Views 5,292 · Avg Likes 657 · Avg Comments 24 · Avg Views 5,292
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 46%
35-44: 26%
25-34: 23%
18-24: 5%
Largest: 45-64 (46%); next: 35-44 (26%)
Gender Split Female: 34%
Male: 66%
Non-binary/Other: 0%
Skews male (66%)
Top Countries UNITED STATES (64%)
CANADA (6%)
BRAZIL (6%)
COLOMBIA (2%)
MEXICO (2%)
Top regions: UNITED STATES (64%), CANADA (6%), BRAZIL (6%)
Platform Engagement Instagram: 438 avg likes/post · Youtube: 5,292 avg views/post Best reach: Youtube 5,292 avg views; best engagement: Instagram 438 avg likes

Top Brand Affinities

Marshall
Score: 48.20
Live Nation
Score: 45.60
Ampeg
Score: 33.34
Miller Lite
Score: 20.71
Verizon
Score: 12.80
Publix
Score: 12.28
Margaritaville
Score: 10.34
Delta
Score: 9.79
NBC
Score: 8.83
FOX
Score: 8.72
Bud Light
Score: 8.66
Monster Beverage
Score: 8.66
Brand Category Score
Marshall 48.20
Live Nation 45.60
Ampeg 33.34
Miller Lite 20.71
Verizon 12.80
Publix 12.28
Margaritaville 10.34
Delta 9.79
NBC 8.83
FOX 8.72
Bud Light 8.66
Monster Beverage 8.66
DeLorean Motor Company 8.63
Pro Tools 8.18
Columbia Pictures 7.68
Busch 7.56
MTV 7.32
iHeartRadio Music Awards 6.92
Kroger 6.91
Bose 6.43
Reese's 6.26
Paramount Pictures 6.20
NHL 6.20
FedEx 5.98
Harley-Davidson 5.83
Walgreens 5.65
Hot Topic 5.24
Budweiser 5.10
Walmart 5.06
Gillette 4.97
The Home Depot 4.92
GMC 4.61
Chick-fil-A 4.61
NFL 4.58
ESPN 4.49
Coors 4.37
Tesla Motors 4.36
Comedy Central 4.20
Bandai Namco 4.06
Heinz 4.02
Spotify Music 3.92
eBay 3.80
Dodge 3.76
CNN 3.70
Chevrolet 3.70
Nickelodeon 3.58
Pixar 3.54
Taco Bell 3.51
Cadillac 3.32
Target 3.27

Official Profiles

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Artist: 38 Special

Date Range: 2025-12-28 → 2025-12-28
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-02-12 03:00 UTC 38 Special Niswonger Performing Arts Center Greeneville, United States
2026-02-15 23:00 UTC Thunder by the Bay Music & Motorcycle Festival 2026 Sarasota Fairgrounds Sarasota, United States

Trending Artist