Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
319,695
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:52:01 UTC
Genres
Scores
Biography
360 indexes high with fans in the 18-24 range in AUSTRALIA, UNITED KINGDOM, NEW ZEALAND. The skew is heavily male (65%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 258,996 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Telstra, Coles, Holden, making streetwear, music platforms, and lifestyle products a natural test bed. Choose 360 when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 319,695 · Engagements 3,446 · Rate 1.1% Posts 687 · Views 272,746 · Avg Likes 3,335 · Avg Comments 623 · Avg Views 272,746 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 26% 13-17: 8% 35-44: 7% |
Largest: 18-24 (57%); next: 25-34 (26%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
AUSTRALIA (84%) UNITED KINGDOM (12%) NEW ZEALAND (4%) CZECHIA (4%) CANADA (3%) |
Top regions: AUSTRALIA (84%), UNITED KINGDOM (12%), NEW ZEALAND (4%) |
| Platform Engagement | Instagram: 1,339 avg likes/post · Tiktok: 13,750 avg views/post · Youtube: 258,996 avg views/post | Best reach: Youtube 258,996 avg views; best engagement: Instagram 1,339 avg likes |
Top Brand Affinities
Telstra
Coles
Holden
Vegemite
Kmart
Illy
Qantas
Woolworths
Sunnies Studios
Jim Beam
Everlast
Isuzu
| Brand | Category | Score |
|---|---|---|
| Telstra | Telecom & Internet Services | 42.83 |
| Coles | Grocery & Pantry | 33.84 |
| Holden | Automotive | 32.55 |
| Vegemite | Food & Snacks | 29.93 |
| Kmart | Apparel & Fashion | 26.28 |
| Illy | Beverages | 21.82 |
| Qantas | Travel & Hospitality | 19.84 |
| Woolworths | Grocery & Pantry | 12.74 |
| Sunnies Studios | Apparel & Fashion | 12.10 |
| Jim Beam | Alcoholic Beverages | 9.64 |
| Everlast | Sports & Outdoors | 7.51 |
| Isuzu | Automotive | 7.12 |
| Foot Locker | Apparel & Fashion | 7.08 |
| Ableton | Audio & Music Gear | 5.35 |
| Jack Daniels | Beverages | 5.26 |
| Alpinestars | Apparel & Fashion | 4.54 |
| Smirnoff | Alcoholic Beverages | 4.49 |
| Babybump | Baby, Kids & Maternity | 4.24 |
| Nixon | Jewelry & Watches | 4.15 |
| Stüssy | Apparel & Fashion | 4.11 |
| Billabong | Apparel & Fashion | 4.07 |
| Monster Beverage | Beverages | 3.66 |
| Mazda | Automotive | 3.48 |
| Harley-Davidson | Automotive | 3.36 |
| Cadbury | Snacks & Confectionery | 3.28 |
| Nissan | Automotive | 3.26 |
| Subaru | Automotive | 2.96 |
| Lush | Beauty & Personal Care | 2.92 |
| Toyota | Automotive | 2.90 |
| Ford | Automotive | 2.86 |
| Uber | Travel & Hospitality | 2.84 |
| Emporium | Apparel & Fashion | 2.80 |
| KTM | Automotive | 2.74 |
| Red Bull | Beverages | 2.63 |
| Beats Electronics | Audio & Music Gear | 2.55 |
| Geocaching | Sports & Outdoors | 2.53 |
| Tinder | Technology | 2.40 |
| GoPro | Cameras & Photography | 2.31 |
| Snickers | Food & Snacks | 2.24 |
| KFC | Restaurants & Food Service | 2.09 |
| UFC | Sports & Outdoors | 2.06 |
| Suzuki | Automotive | 2.04 |
| Showtime | Entertainment | 2.02 |
| Tomorrowland | Apparel & Fashion | 2.02 |
| Audi | Automotive | 2.01 |
| Mitsubishi | Automotive | 2.00 |
| McLaren | Automotive | 1.97 |
| Volvo | Automotive | 1.97 |
| ASICS | Apparel & Fashion | 1.95 |
| Chrysler | Automotive | 1.90 |
Official Profiles
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LoginArtist: 360
The map shows every radio station that aired 360 today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-14)
Total: 424,031
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
352,726 | 83.18% |
| [+] |
Last.fm |
71,069 | 16.76% |
| [+] |
Yandex |
236 | 0.06% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 20:22:15 | Child | The Edge 96.ONE | Sydney, AU | 206 |
| 2025-08-22 07:28:46 | Back To You | Radio Metro | Gold Coast, AU | 197 |
| 2025-08-22 04:35:21 | Boys Like You | Hot 100 | Darwin, AU | 197 |
| 2025-08-22 04:28:51 | Boys Like You | Hot 100 | Darwin, AU | 6 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |