2WEI
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
616,785
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-07 18:53:57 UTC
Genres
Biography
Continuously successful, 2WEI has licensed tracks for Hollywood trailer campaigns, composed for brands like Audi, BMW, and Porsche, and remixed songs by artists like LL Cool J and A$AP Ferg. They have also created music for popular game trailers including League of Legends, Valorant, Call of Duty, and Need for Speed, among others.
2WEI builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, FRANCE. With a heavily male (60%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (40,996 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Arri, Panavision, MOOG point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 616,785 · Engagements 1,402 · Rate 0.2% Posts 503 · Views 43,342 · Avg Likes 1,353 · Avg Comments 58 · Avg Views 43,342 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 31% 13-17: 7% 35-44: 6% |
Largest: 18-24 (54%); next: 25-34 (31%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
UNITED STATES (20%) BRAZIL (7%) FRANCE (6%) GERMANY (6%) UNITED KINGDOM (5%) |
Top regions: UNITED STATES (20%), BRAZIL (7%), FRANCE (6%) |
| Platform Engagement | Instagram: 154 avg likes/post · Tiktok: 2,346 avg views/post · Youtube: 40,996 avg views/post | Best reach: Youtube 40,996 avg views; best engagement: Youtube 1,110 avg likes |
Top Brand Affinities
Arri
Panavision
MOOG
Blackmagic Design
About you
Edeka
Pro Tools
Ableton
Akai
Gamescom
Zalando
Akg
| Brand | Category | Score |
|---|---|---|
| Arri | Cameras & Photography | 98.06 |
| Panavision | Entertainment | 96.23 |
| MOOG | Automotive | 43.89 |
| Blackmagic Design | Cameras & Photography | 35.08 |
| About you | Apparel & Fashion | 30.93 |
| Edeka | Grocery & Pantry | 23.83 |
| Pro Tools | Tools, DIY & Garden | 23.59 |
| Ableton | Audio & Music Gear | 21.95 |
| Akai | Consumer Electronics | 18.89 |
| Gamescom | Gaming & Esports (Software/Titles) | 17.05 |
| Zalando | Apparel & Fashion | 16.42 |
| Akg | Audio & Music Gear | 15.28 |
| Riot Games | Gaming & Esports (Software/Titles) | 14.64 |
| Lufthansa | Travel & Hospitality | 14.29 |
| Sennheiser | Audio & Music Gear | 11.25 |
| Amazon Music | Entertainment & Media | 10.88 |
| Leica | Cameras & Photography | 10.84 |
| HBO Max | Entertainment & Media | 10.55 |
| Zimmermann | Apparel & Fashion | 9.80 |
| Kodak | Cameras & Photography | 9.19 |
| Tomb Raider | Entertainment | 9.00 |
| Atmos | Apparel & Fashion | 8.33 |
| The Last of Us | Gaming & Esports (Software/Titles) | 8.22 |
| Square Enix | Entertainment | 7.88 |
| Pioneer | Audio & Music Gear | 7.29 |
| ALDI | Grocery & Pantry | 6.74 |
| Ubisoft | Gaming & Esports (Software/Titles) | 6.56 |
| League of Legends | Gaming & Esports (Software/Titles) | 6.05 |
| Spotify Music | Entertainment & Media | 5.97 |
| Beats Electronics | Audio & Music Gear | 5.84 |
| DeviantArt | Entertainment & Media | 5.62 |
| The Witcher | Entertainment | 5.56 |
| SoundCloud | Entertainment & Media | 5.53 |
| Resident Evil | Gaming & Esports (Software/Titles) | 5.35 |
| Tomorrowland | Apparel & Fashion | 5.32 |
| Sony | Consumer Electronics | 5.08 |
| Mortal Kombat | Gaming & Esports (Software/Titles) | 4.91 |
| Warner Bros | Entertainment | 4.73 |
| Summit Entertainment | Entertainment | 4.51 |
| NBC | Entertainment & Media | 4.31 |
| Vodafone | Telecom & Internet Services | 4.31 |
| Sega | Entertainment | 4.11 |
| Paramount Pictures | Entertainment & Media | 3.94 |
| Adobe | Software, Apps & SaaS | 3.86 |
| Kickstarter | E-commerce & Marketplaces | 3.69 |
| Heinz | Food & Snacks | 3.66 |
| Fujifilm | Cameras & Photography | 3.60 |
| HBO | Entertainment & Media | 3.59 |
| Matrix | Beauty & Personal Care | 3.57 |
| Porsche | Automotive | 3.41 |
Official Profiles
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LoginArtist: 2WEI
The map shows every radio station that aired 2WEI today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-19)
Total: 2,701,723
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
2,459,392 | 91.03% |
| [+] |
Last.fm |
242,331 | 8.97% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 22:26:57 | Survivor | Radio Panamericana 101.1 FM | Lima, PE | 8 |
| 2025-08-22 20:09:18 | Control (String Version) | Radio Paradiso | Berlin, DE | 223 |
| 2025-08-22 19:27:57 | Survivor | Radio Panamericana 101.1 FM | Lima, PE | 10 |
| 2025-08-22 18:15:17 | Control (String Version) | Radio Hamburg | Hamburg, DE | 224 |
| 2025-08-22 18:11:35 | Control (String Version) | Radio 24 Pop | Zürich, CH | 217 |
| 2025-08-22 16:59:20 | Hit The Road Jack | Heart FM | Cape Town, ZA | 39 |
| 2025-08-22 16:07:55 | Control (String Version) | Hit West | Nantes, FR | 210 |
| 2025-08-22 14:15:00 | Control (String Version) | Alpes 1 | Grenoble, FR | 223 |
| 2025-08-22 13:46:35 | Control (String Version) | Radio Galaxy Landshut | Landshut, DE | 224 |
| 2025-08-22 13:43:28 | Control (String Version) | Radio Galaxy Ingolstadt | Ingolstadt, DE | 158 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
