2Scratch
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
348,944
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-10-08 18:34:46 UTC
Genres
Biography
2Scratch indexes high with fans in the 18-24 range in UNITED STATES, GERMANY, INDIA. The skew is heavily male (79%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 25,571 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural test bed. Choose 2Scratch when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 348,944 · Engagements 1,286 · Rate 0.4% Posts 185 · Views 29,805 · Avg Likes 1,177 · Avg Comments 65 · Avg Views 29,805 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 30% 13-17: 7% 35-44: 4% |
Largest: 18-24 (58%); next: 25-34 (30%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED STATES (10%) GERMANY (10%) INDIA (8%) ROMANIA (8%) POLAND (6%) |
Top regions: UNITED STATES (10%), GERMANY (10%), INDIA (8%) |
| Platform Engagement | Tiktok: 4,234 avg views/post · Youtube: 25,571 avg views/post | Best reach: Youtube 25,571 avg views; best engagement: Youtube 873 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: 2Scratch
The map shows every radio station that aired 2Scratch today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-10-08)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-07)
| Platform | % |
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| No data. | |
